CHAPTER II

Marketing Aspect

Marketing is the process of observing, understanding, stimulating, and

satisfying the customer needs, wants, and expectations through the goods
and services of a specially selected target market. This includes advertising,
selling, and delivering to consumers or other businesses.

Objectives of the Study

The proponent’s project feasibility aims to determine the viability of

establishing banana stem chips at Taal, Batangas. To clearly understand the
study conducted by the proponent, the following objectives have been set.

1. To determine the target market for banana stem chips.

2. To determine the demand and supply for the proposed product.

3. To identify what is to be implemented in the promotional activities and

marketing strategies for the proposed product.

4. To know and shape the positioning of the products within the market.

5. To determine the selling price which the consumers are willing to pay
for the product by conducting market surveys.
Market Description

The market for Crunch-a-Banana includes individuals who are

increasingly shifting toward healthier and more sustainable snack options.
This segment primarily consists of students, young professionals, fitness
enthusiasts, and individuals who are mindful of their health and lifestyle
choices. Most of them fall within the age range of 15 to 45 years old and live
in or around the municipality of Taal, Batangas.

Recent consumer trends show a growing demand for snacks that are
not only convenient but also nutritious and affordable. Crunch-a-Banana
answers this demand by offering a product made from banana stems, which
are rich in fiber and often underutilized. Its affordability, nutritional value, and
eco-friendly appeal make it attractive to a wide range of consumers,
especially those who value plant-based, locally sourced products. The
product’s uniqueness also opens opportunities for it to stand out in local
markets and eventually expand to larger communities.

Name of the Business

The proposed product will be named “Crunch-a-Banana”. The name

Crunch-a-Banana was chosen because it’s memorable and descriptive. The
name clearly conveys the major characteristic of the snack: its satisfying
crunch. The key word in the name is “banana” so consumers know exactly
what they’re getting. The name is very simple and easy to pronounce. It has a
more appealing sound.

Goal of the Business

The goal of Crunch-a-Banana is to provide a nutritious, affordable, and

eco-friendly snack alternative by banana stems. Through this approach, the
business aims to promote health and sustainable living within the community.
In the initial phase of operations, the goal is to successfully launch the product
in Taal, Batangas, establish a presence in schools, local markets, and online
platforms. Gathering customer feedback is also a priority to improve product
taste, packaging design, and promotional strategies.

Over time, Crunch-a-Banana aims to expand its distribution coverage

to other towns and cities, allowing more consumers to benefit from its
nutritious and eco-friendly product. The business also plans to introduce new
product variants such as spicy, sweet, and garlic flavors to cater to diverse
consumer preferences. It aims to become a well-known local brand
recognized for producing eco-friendly and healthy snacks. Beyond business
growth, Crunch-a-Banana aspires to contribute to reducing agricultural waste.

Location of the Business

It was agreed by the partners involved that the production will take
place on a public market at Taal, Batangas. The place is perfect because it is
located on the target market itself, the Taal town proper. The location is also
near to the sources of the raw materials needed in the production process.

Figure 1

Location of the Business

Brief Description of the Business

 Stemtastic Snack Partnership is a food manufacturing business based
in Taal, Batangas, dedicated to producing high-quality, healthy snacks made
from banana stems. The main product, Crunch-a-Banana, is a unique and
innovative snack made by turning banana stems into crispy, delicious chips.
This product offers a nutritious alternative to traditional chips, appealing to
health-conscious consumers and those looking for sustainable, locally-
sourced snack options.

The business will operate under a commitment to sustainability, using

banana stems that are often discarded during the banana farming process,
thus reducing waste and creating a valuable by-product. The company will
leverage modern production techniques to ensure the highest quality and
consistency in every batch of Crunch-a-Banana chips.

Mission

Crunch-a-banana mission is to create a delicious and sustainable

snack that makes people happy. The product is designed to offer a healthy
option that satisfies both taste preferences and budget considerations.

Vision

Vision is to serve the best ingredients for customers and to know with
this product with hard work and dedication to our business also to become the
customer’s first choices.

Values

Quality - we believe in making the best banana stem chips possible,

using fresh ingredients and adhering to high standards.
Innovation - we’re always looking for new ways to improve our product.
 Sustainability - we care about the environment and strive to minimize
our impact by reducing food waste and promoting a circular economy.

Research Methodology

Methodology is one part of the market study, as it outlines the

techniques and processes the proponents will use to gather information and
assess the viability of the Banana Stem Chips product. The study will involve
conducting surveys with both consumers and retailers to understand the
demand, supply, and potential market acceptance of the proposed product.

The initial survey will aim to collect data on the current market's
perception of similar products and assess consumer interest in the proposed
Banana Stem Chips. This will help in understanding how the new product
compares with existing snack options and gauge consumer willingness to try
a healthier, environmentally friendly alternative. The proponents will conduct a
consumer and market preference survey specifically targeting potential
consumers and retailers. The survey will explore the acceptance of Banana
Stem Chips, the factors influencing consumer purchasing decisions, and the
anticipated demand for this type of snack. Key questions will focus on health
consciousness, sustainability preferences, and snack choices.

Product Description

Banana stem chips is a yummy and healthy snack produced from the
normally discarded banana plant stem. The stems are gently sliced and
normally deep-fried until crisp. This process transforms the banana stem into
a delicious and crispy snack. The finished chips have unusual taste and
texture unlike other well-known snacks. Helping to keep the food moving are
great sources of dietary fiber. Banana stem chips contain nutrients in addition
to calories. A good snack choice, banana stem chips help to lower food waste
by repurposing a normally thrown away part of the banana plant. Their
flexibility clearly makes them a perfect supplement to any snack selection.
The savory taste and crispy consistency would please everyone who tried it.
Other processed snacks that are high in bad fats and sodium can be replaced
by the chips. Their distinctive taste provides a nice break from usual snacks.
All things considered, banana stem chips are a delicious, nutritious, and
environmentally friendly snack option.

Uses of the Product

Crunch-a-Banana is intended to be consumed as a snack food that can

be enjoyed anytime whether at home, school, the workplace, or on the go. It
serves as a healthier alternative to traditional chips and junk food, making it
ideal for people who want to reduce their intake of oily or artificial snacks. Its
dry, crunchy texture and savory flavor profile make it a satisfying companion
during breaks, study sessions, or travel.

It can be used as a party snack. Because it is made from natural

banana stems and contains essential nutrients, Crunch-a-Banana can also
support healthier snacking habits in daily routines whether for children, teens,
or adults.

User of the Product

The users of Crunch-a-Banana are individuals aged 15 to 45 years old

who are looking for nutritious, affordable, and eco-friendly snack options. This
includes students who often need convenient snacks, young professionals
seeking quick but healthy food during busy workdays, and health-conscious
individuals such as vegetarians who are mindful of what they eat.

The product appeals to environmentally aware consumers who support

sustainability by choosing snacks made from banana stems. These users
value both the taste and health benefits of the product, making Crunch-a-
banana ideal for diverse market that appreciates unique, natural and
sustainable snack alternatives.
Quality Dimensions

Crunch-a-Banana undergoes thorough quality control measures to

ensure a consistently superior product. The freshness of the banana stems is
essential, impacting the final flavor and texture. We carefully select stems at
their peak ripeness for optimal taste and crispness. Thin slicing ensures even
dehydration and prevents overly chewy chips. Regular taste tests assess
flavor profiles, identifying any inconsistencies. Color and appearance of the
chips are monitored to maintain a consistent golden-brown color. Packaging is
designed to protect the chips from moisture and maintain freshness. Shelf-life
testing determines optimal storage conditions and packaging efficacy. The
proponents regularly inspect equipment to prevent contamination and
maintain hygiene standards. Commitment to quality is reflected in the
sourcing sustainable banana stems. Customer feedback is invaluable, guiding
improvements and maintaining high standards. Continuous monitoring and
adjustments ensure consistent quality across all batches. The overall goal is
to deliver a consistently delicious and high-quality snack.

Geographical Area of Distribution

Identifying the target market helps the business determine the end-
users who are most likely to purchase the proposed product. To establish a
strong local presence, Crunch-a-Banana will initially be distributed in Taal,
Batangas, which provides easy access to both local consumers and banana
plantations, ensuring a steady supply of raw materials.

Channel of Distribution

Distribution is the method of getting your product into your target

markets. It is the chain through which a good or service passes until it
reaches the targeted end consumer. In connection with this, the proponents
decided to use direct marketing channels of distribution. This means the
manufacturer will directly distribute the product to the retailers and
consumers, bypassing wholesalers. This method was chosen as it allows for
greater control over the distribution process, establishes closer relationships
with customers.

Producer Retailer Consumer

Figure 2

Channel of Distribution

Demand and Supply Analysis

Demand is the want, need or desire for a product that is backed up by

an ability to pay. It is determined by a number of factors including income,
taste and the price of complementary and substitute goods. It is of great
importance for a company to determine the willingness and ability of an
individual to avail the product or service it offers.

Demand arises from wants supported by the purchasing power of

buyers or consumers by deciding whether or not to buy a product. In relation
to this, it is important for a business firm to know the wants and ability of the
consumers to avail the product and services being presented. It is also
necessary for them to know the buying behavior of consumers and the factors
affecting it.

Supply is the total amount of goods and services available for

purchase. Every company is a supplier on its own. It supplies different goods
and services based on the demand of the target market. Products that are
available in the market must satisfy the need and wants of the buyers in terms
of its quality and price so that the customers will continuously purchase the
product and for every customer that will satisfy, its demand will also increase,
thus generating an impact on the supply of goods.
 Supply is essential in every market. Without adequate supply no
certain product can survive the market. Analyzing the supply situation will
determine the availability of a possible market for the establishment. This was
based on the sample survey that was conducted by the proponents.

Table 1

Stemtastic Snack Partnership

Historical Demand

Name of Store 2020 2021 2022 2023 2024

Verginia’s Store 7,800 8,840 9,360 10,400 11,440

Jessie’s Store 3,120 3,380 3,640 3,900 4,170

Jenny’s Store 4,680 6,300 7,800 9,400 10,900

Melanie’s Store 7,300 7,500 8,100 8,500 8,600

Nora’s Store 8,100 8,700 9,600 10,400 11,200

Mila’s Store 6,300 7,400 8,350 9,300 10,500

Total 37,300 42,120 46,850 51,900 56,810

Table 1 shows the historical demand for Crunch-a-banana for the year
2020-2024. The proponents were able to construct the table by the use of
interviews. Based on the answer of the 6 respondents, the demand for the
product in the year 2020 is 37,300 and it gradually increased to 56,810 in
2024.
 Table 2

Stemtastic Snack Partnership

Projected Value of Demand

YEAR A B X YC

2026 32,356 4,880 6 223,416

2027 32,356 4,880 7 260,652

2028 32,356 4,880 8 297,888

2029 32,356 4,880 9 335,124

2030 32,356 4,880 10 372,360

The projected demand was computed using the following formulas:

n Σxy – ( Σx)(Σy) Σy bΣx

b= n Σx ²−(Σx) ²
a= n - n
5 (753,740 )−( 15 ) (234,980) 234,980 4,880(15)
= 2 = −
5 ( 55 )−(15) 5 5

3,768,700−3,524,700
= = 46,996-14,640
275−225

244,000
= = 32,356
50

= 4,880

YC= A+B(х)

= 32,356 + 4,880(6) = 223,416

= 32,356 + 4,880(7) = 260,652

= 32,356 + 4,880(8) = 297,888

= 32,356 + 4,880(9) = 335,124

 = 32,356 + 4,880(10) = 372,360

The table 2 shows the projected value of demand for Crunch-a-banana

for the next five years with the value of 223,416 in 2026; 260,652 in 2027;
297,888 in 2028; 335,124 in 2029 and 372,360 in 2030.

Table 3

Stemtastic Snack Partnership

Historical Supply

Name of Store 2020 2021 2022 2023 2024

Virginia’s Store 4,400 4,600 5,200 5,900 6,700

Jessie’s Store 3,100 4,680 5,900 6,200 6,500

Jenny’s Store 3,650 3,700 3,850 4,100 4,500

Melanie’s Store 7,200 7,400 7,650 7,900 8,100

Nora’s Store 7,300 8,050 8,800 8,900 9,150

Mila’s Store 2,600 3,500 4,800 5,200 7,800

Total 28,250 31,930 36,200 38,200 42,750

Table 3 shows the historical supply for Crunch-a-banana for the year
2020-2024. The proponents were able to construct the table by the use of
interviews. Based on the answer of the 6 respondents, the sales for the
product in the year 2020 is 28,250 and it gradually increased to 42,750 in
2024.
 Table 4

Stemtastic Snack Partnership

Projected Supply

YEAR A B X YC

2026 24,885 3,527 6 170,472

2027 24,885 3,527 7 198,884

2028 24,885 3,527 8 227,296

2029 24,885 3,527 9 255,708

2030 24,885 3,527 10 284,120

n Σxy – ( Σx)(Σy) Σy bΣx

b= n Σx ²−(Σx) ²
a= n - n
5 (567,260 )−( 15 ) (177,330)
= 2 =
5 ( 55 )−(15)

177,330 3,527 (15)

−
5 5

2,836,300−2,659,950
= = 35,466-10,581
275−225

176,350
= = 24,885
50

= 3,527

YC= A+B(x)

= 24,885 + 3,527(6) = 170,472

= 24,885 + 3,527(7) = 198,884

 = 24,885 + 3,527(8) = 227,296

= 24,885 + 3,527(9) = 255, 708

= 24,885 + 3,527(10) = 284,120

The table 4 shows the projected value of supply for Crunch-a-banana

for the next five years with the value of 170,472 in 2026; 198,884 in 2027;
227,296 in 2028; 255,708 in 2029 and 284,120 in 2030.

Demand and Supply Gap

Demand and supply gap analysis is one determinant to ascertain if

there is demand for the product and business contemplating to produce and
meet this demand of the market. This is an important part of the study
because this will help the researchers to know if it is still appropriate to
continue or pursue the proposed business in the market.

To be able to determine the projected demand and supply for the

product the straight-line method was used.
 Table 5

Stemtastic Snack Partnership

Demand and Supply Gap

N 2026 2027 2028 2029 2030

Projected Demand 223,416 260,652 297,888 335,124 372,360

Projected Supply 170,472 198,884 227,296 255,708 284,120

Projected Demand
Gap
52,944 61,768 70,592 79,416 88,240

Supply from my
business (70%)
37,061 43,238 49,414 55,591 61,768

Supply from other

businesses (30%)
15,883 18,530 21,178 23,825 26,472

The table highlights a consistently increasing gap between demand

and supply, with the user's business expected to cover 70% of the supply and
other businesses covering the remaining 30%. This analysis points to a need
for increased production or additional suppliers to meet future demand.

Market Share

The market share is computed by dividing the proposed annual

production by projected demand. It is the percentage of an industry or
market's total sales that is earned by a particular company over a specified
time period. Market share is calculated by taking the company's sales over the
period and dividing it by the total sales of the industry over the same period
This metric is used to give a general idea of the size of a company to its
market and its competitors.

Marketing Plan

The marketing plan for Crunch-a-banana outlines an overall approach

to introducing and growing the product in the market. The marketing plan that
the proponents will use is the marketing mix which includes the 4P’s such as
promotion, price, place of distribution and product in order to analyze different
areas of the market.

The advantage of Crunch-a-banana is that it is more nutritious than

other types of chips. It has a unique feature. It is also good for all, especially
for those who are health conscious.

The price of the product depends upon the raw materials or ingredients
that are involved in the production process. The price of the product is not
very far from the price of existing chips. It is also affordable to the target
market.
 The place of the proposed business is at Taal, Batangas which is one
of the towns that has a competitive market. The place of the store is easy to
locate and along the way.

To promote Crunch-a-banana, the proponents will use flyers and social

media platforms and free taste to boost consumer awareness and demand.

Marketing Strategies

One of the important factors that the proponents should consider is the
marketing strategy. Marketing strategy is a strategy that integrates an
organization’s marketing goals into a cohesive whole. Ideally drawn from
market research, it focuses on the ideal product mix to achieve maximum
profit potential. The marketing strategy is set out in a marketing plan.

The product strategy emphasizes differentiation by highlighting its nutritional

value, specifically its high fiber and low-calorie content, making it an attractive
option for health-conscious consumers. The pricing strategy focuses on
keeping the product affordable and competitive, positioned slightly above
regular chips but offering greater nutritional value. Promotion strategies will
rely heavily on social media platforms such as Facebook and TikTok, user-
generated content to build brand awareness. Free tasting, sampling at local
markets, and distributing flyers in high-traffic areas like schools and local
markets will further boost consumer interest. In terms of distribution, the
product will initially be sold directly in Taal, Batangas, targeting local markets,
school canteens and online platforms.

Customer retention strategies will include offering discounts or

exclusive offers to repeat customers, and encouraging feedback to improve
the product. By combining these strategies, Crunch-a-Banana aims to build a
strong presence in the market, attract a loyal customer base.
Target Market

The target market for banana stem chips primarily includes health-
conscious consumers, urban millennials, and individuals seeking natural,
sustainable snack alternatives. This group is increasingly aware of the
benefits of high-fiber, low-calorie foods and is open to trying innovative,
functional snacks. The rising trend of veganism, clean eating, and sustainable
living creates an opportunity to market banana stem chips as an eco-friendly,
zero-waste product, which resonates with environmentally aware consumers.

From a feasibility standpoint, this target market shows strong potential

for growth, particularly in urban areas where premium health products are
more accepted. The product’s uniqueness, combined with proper branding
and education around its health benefits, can differentiate it in a competitive
snack market. However, challenges may include consumer unfamiliarity with
banana stems as a food source and the need for product trials to build trust
and taste preference. If these challenges are addressed through effective
marketing, attractive packaging, and strategic distribution via online platforms,
organic stores, and fitness centers, the product can successfully compete in
the growing health snack segment.

Advertising Materials

The Stemtastic Snack Partnership will have ways of advertising such

as giving away flyers at the same time online advertising through social media
which include Facebook. Giving away flyers to target customers will help the
company be assured about the brand awareness of the target customers with
or without social media accounts. Posting to social media, on the other hand,
will help the business promote themselves for future expansion, brand
awareness, and cost efficiency since creating social media accounts is free.
Figure 3
Flyers

Figure 4
Facebook
Business Logo

The "Crunch-A-Banana" logo was designed to highlight the uniqueness

of banana stem chips while making the brand visually appealing and
memorable. The central image showcases the actual product, allowing
customers to immediately recognize the texture and crispiness of the chips.
The circular frame gives the design a professional, well-structured look, while
the pink and green outline adds a touch of vibrancy, making it eye-catching.
The green banana leaves symbolize freshness and natural ingredients,
reinforcing the idea that the product is organic and plant-based. The
combination of these elements makes the logo not only informative but also
attractive to health-conscious consumers looking for innovative snack options.

The typography and banner placement were carefully chosen to ensure

clear branding. The ribbon-style banner adds a classic and trustworthy feel,
giving the product a premium look. The use of warm and earthy tones creates
a balanced visual identity that appeals to both modern and traditional snack
lovers. Overall, the design effectively conveys the brand’s message of offering
a crunchy, delicious, and healthy banana-based snack in a fun and appealing
way.

Figure 5

Business Logo
Business Card

This business card represents "Crunch-a-banana," a brand

specializing in banana stem chips. This business card serves as a
professional tool to provide quick access to the company’s key contact
information.

It includes the name of the manager, contact number, the business

location, and the Facebook Page link which serves as the business’s online
platform. Utilizing a Facebook Page instead of a traditional website is a cost-
effective and accessible option for maintaining customer engagement and
digital marketing. The green color and the logo design are intentionally
aligned with the product's branding, highlighting the natural, fresh, and eco-
friendly concept behind the banana stem chips.

Figure 6
Business Card

Business Tagline

“First Bite, Crunch like no other”, is a tagline that emphasizes

the unique and satisfying crunch of the product the moment a customer takes
their first bite. It suggests that the texture and experience offered by the snack
are unmatched by any other brand, making it stand out in a competitive
market. The phrase appeals to curiosity and encourages consumers to try the
product themselves to experience something new and delightfully crunchy.

Promotions

Promotion aims for the sale of merchandising through publicity,

advertising, and discounting. The proponents want to increase sales by using
a combination of publicity, advertising and discounting to generate interest in
the product. Our marketing strategy will educate, persuade and remind
consumers of this exciting new product. Crunch-a-Banana is going to
introduce a great discount offer. For anyone who buy four packs of Crunch-a-
Banana, they are entitled to a 10% discount on the combined purchase. This
gives consumers significant value and is highly motivating to purchase more.
These promotions will help us increase sales to build a loyal following for
Crunch-a-Banana.

Figure 7

Promotions
Product Packaging

The packaging of Crunch-a-Banana Banana Stem Chips features a

green-themed, transparent, and resealable plastic pouch. The design allows
customers to see the golden-brown chips inside, highlighting their crisp
texture and natural appearance. The resealable feature helps keep the chips
fresh for longer perfect for on-the-go snacking or enjoying throughout the day.

On the front of the pouch, the Crunch-a-Banana brand name and logo
are prominently displayed, along with an illustration of the banana stem chips
and natural elements such as banana leaves. The combination of green,
yellow, and brown colors reflects the product’s natural, nutritious, and
innovative qualities. This packaging is designed to attract health-conscious
consumers looking for a wholesome and unique alternative to traditional
chips.

Figure 8
Packaging
Pricing

Pricing usually depends on the firm's average costs and on the

customer's perceived value of the product. Penetration pricing will be used as
the initial pricing strategy for the proposed product. It is a pricing strategy
used to attract consumers by offering a lower price during the initial launch of
the product. The estimated selling price is 25.00 per pack.
 CHAPTER IV

TECHNICAL ASPECT

The technical aspect helps to determine the capacity of the project.

The technical study provides information in service activity and the raw
materials to be used in providing activity this product as well as their
resources. It is also determining the utilities and equipment to be acquired in
showing the location and layout of the project.

Objectives of the Study

The following are the objectives of this chapter:

1. To be able to comprehend on the methodological feasibility of the

study by determining the product, performing the steps and
procedures, providing the tools and equipment’s, as well as
producing product in a cost-effective way.
2. To identify the process or procedure that will be used in production
of the proposed product.
3. To determine the materials that will be directly or indirectly used in
manufacturing the product and the necessary supplies, machineries
and equipment needed in the operation.
4. To evaluate the availability and the accessibility of the resources
needed.
5. To know the business should be located.
Technical Description

Crunch-a-Banana is a uniquely crafted snack made from banana

stems, a part of the banana plant that’s often overlooked but packed with
nutritional value. Through an innovative process, the banana stem is carefully
cleaned, sliced, seasoned, and fried to perfection, resulting in crispy, tasty
chips that offer a satisfying crunch in every bite. The product combines health
benefits and flavor, giving consumers a guilt-free snacking option that’s both
delicious and environmentally friendly.

The production of Crunch-a-Banana uses simple yet effective food processing

techniques, ensuring safety, quality, and consistency. Each step from
preparation to packaging is done with care, using clean equipment and
sanitary practices to meet food standards. The chips are packed in eco-
friendly, properly labeled pouches to preserve freshness and extend shelf life.
This snack is not just a tasty treat; it’s a smart, sustainable choice that makes
use of a renewable local resource and turns it into something truly enjoyable.

Building

Crunch-a-Banana will operate in a single-story food production building

specifically designed for the processing of banana stem chips. The facility will
cover an estimated area of 300 to 500 square meters and will be divided into
various sections to ensure smooth and efficient workflow. At the front of the
building is the Receiving Area, where raw materials such as banana stems
are delivered. Next is the Washing & Preparation Area, equipped with sinks
and work tables for cleaning, peeling, and slicing ingredients. The Cooking
Area features high-capacity air fryers that provide a healthier, oil-free
alternative for crisping the banana stem slices, followed by the Drying &
Cooling Area where freshly cooked products are cooled before packaging.
The Packaging Area is where the banana stem chips are sealed in packaging
materials, then transferred to the Finished Goods Storage for inventory. A
designated Waste Disposal Area allows for proper waste segregation and
potential composting of organic waste. In addition, an Office/Admin Area is
provided for business operations and documentation, along with an Employee
Facilities section that includes a comfort room, locker area, and pantry for the
workers. The building will be constructed using reinforced concrete for
durability, with proper ventilation systems, exhaust fans, and insulated ceilings
to control heat. Cleanliness and safety are prioritized, with tiled floors in wet
areas, handwashing stations, and fire safety equipment. The overall layout
and structure are tailored for the needs of a small to medium-scale food
manufacturing business using sustainable and health-conscious production
methods.

Production Process

Preparation of ingredients

Wash the banana stem

thoroughly with water to remove
any dirt.
 Slice the stem thinly using a
knife.

In a mixing bowl, place the sliced

banana stems. Sprinkle them with
all-purpose flour.

Add the preferred seasonings

such as salt, pepper, magic
sarap. Mix thoroughly until all
slices are evenly coated.

Once slightly cooled, sprinkle with

cheese powder and place it in
packaging.

Table 9

Production Process
Process Flow Chart

Figure 11

Process Flow Chart

Product Supplies

The production of Crunch-a-Banana banana stem chips requires a

steady and reliable supply of raw materials and packaging components to
ensure continuous operations and consistent product quality. The primary raw
material is banana stem, which will be sourced from local banana plantations
and farms in Taal, Batangas, and nearby areas. This ensures freshness of
banana stem and reduces transportation costs. Additional ingredients such as
salt, spices, and natural flavor enhancers will be purchased from certified
food-grade suppliers to maintain product safety and taste consistency.

In terms of packaging supplies, the business will use eco-friendly, food-grade

packaging materials such as biodegradable chip bags, printed with the
Crunch-a-Banana brand. Labels, stickers, and sealing tapes will be sourced
from local printing services to ensure branding visibility and compliance with
food labeling regulations. Other essential supplies include cleaning agents,
gloves, hairnets, trays, and storage containers, all of which are vital to
maintaining hygiene and efficiency in the production area. Establishing long-
term partnerships with trusted suppliers will be important to secure cost-
effective and continuous supply purchases, ensuring uninterrupted
operations.

Pictures of Machinery/Equipment

a. Production

Machinery/
Pictures Description Function
Equipment
Air fryer

Used to fry
Electric kitchen
chips in a
appliance that
healthier, and
circulates hot air
to prevent too
to cook food.
much oil

Blanching pot Used for

A large capacity
softening
cooking vessel
banana stems
used for pre-
before drying or
boiling raw food.
frying.

Worktables Provides a
Resistant
sanitary and
tables
durable
commonly
surface for
used in food
food
production.
preparation.
 Digital Used to
Weighing accurate
Scale portioning and
An electronic
measuring of
food scale.
raw materials or
finished
products.

Fire Required for

Extinguisher fire prevention
It is a safety and emergency
device. response in
production
area.

Figure 12

Machinery/Equipment in the Production

b. Selling area

Machinery/
Pictures Description Function
Equipment

Display racks
Metal or plastic Presents products
structures attractively in the
designed for selling area to
product visibility. boost sales.
POS System A computerized
system Facilitates efficient
integrating sales processing,
hardware and inventory tracking,
software for sales and receipts.
transactions.

Shelves

Keeps packaged
Storage platforms
products
used to organize
accessible to
products.
customers.

Barcode
Used to read
Scanner
product barcodes
Handheld
for quick
scanning device.
checkouts and
inventory control.

CCTV
Camera
Used to ensure
It is a surveillance security in the
equipment. selling area and
deter theft.

Figure 13

Equipment in the Selling Area

c. Office

Machinery/Equipment Pictures Description Function

Laptop
Used for
A computer managing
used for finances,
business digital
operations. marketing,
and reporting.

Printer A device Prints

that receipts,
produces product
hard copies. labels, and
administrative
documents.

Wi-Fi Router Provides

wireless
Internet
internet
router with
access to
LAN/ Wi-Fi
devices used
in office

Figure 14

Office Equipment
Pictures of Furniture and Fixtures

a. Production

Furniture and
Pictures Description Function
Fixtures

Storage
shelves
Stores
Freestanding racks ingredients,
for item storage. supplies, or
finished products.

Workbenches
Used for
Resistant tables preparing raw
designed for heavy materials and
duty production. packaging
finished goods.

Utility carts

Wheeled carts
Moves materials
used for
during production
transporting items
or cleaning.
within the facility.

Wall-mounted
racks Holds tools and
Racks installed on
lightweight
walls to save
materials for easy
space.
access.
 A covered bin
Keeps the area
specifically used
Food Waste clean and
for disposing of
Bin minimizes odors
food scraps and
or contamination.
waste.

Figure 15

Furniture and Fixture in the Production

b. Selling area

Cashier
Centralizes
Table
customer
A counter for
service and
completing sales.
checkout
operations.

Metal Display
Racks Supports retail
Commercial
display and
grade racks for
enhances
merchandising
product
products.
visibility.
 Promotional
Signage
Holds point-of-
Holders
Frames used to sale
display marketing promotional
visuals. content and
product ads.

Provides a
Digital screen modern and
LED Menu displaying eye-catching
display products, prices, way to present
or promotions. product
information.

Figure 16

Furniture and Fixture in the Selling Area

c. Office

Office Desk

A workstation Supports
table for computer work,
administrative documentation,
tasks. and planning
Document
Organizer
Keeps
Trays for sorting administrative
paperwork. files and records
neatly arranged

Office Chair

Enhances
comfort and
Comfortable chair
productivity
for desk work.
during office
work.

Whiteboard
with eraser
Displays
A reusable writing
reminders, plans
board used for
and notes during
planning or
meetings or
communication
work sessions.

Wall clock
Helps manage
A timekeeping
time effectively
device mounted
in work and
on the wall.
operations.

Figure 17

Office Furniture
Pictures of Tools

a. Production

Tools Pictures Description Function

Knives

Handheld cutting Used for slicing

with sharp of banana
blades. stems.

Cutting Boards
Flat surfaces
Provides
used to protect
hygienic base
countertops
for slicing
during food
banana stems.
preparation.

Measuring
Cups Ensure precise
Standardized
ingredient
kitchen tools for
quantities for
measuring
consistent
ingredients.
product quality.

Tongs
Utensils Handles hot
designed to or wet food
handle hot food safety during
without direct and after
hand contact. cooking.
 Stainless Steel Temporarily
Bowls store
Food safe
ingredients
containers used
during
for mixing or
preparation
holding food.
and
processing.

Figure 18

Tools in the Production

b. Selling area

Tools Pictures Description Function

Pricing gun
Labels items
A handheld
quickly and
device that
consistently
applies price tags
with price
to products.
information.

Labeling tools Provide

branding and
mandatory
Tools used to
product
attach or print
information
product labels.
such
ingredients and
expiry dates.

Figure 19

Tools in the Selling area

c. Office

Tools Pictures Description Function

Stapler
A small office tool Organizes
that binds paper documents for
sheets using filing and
metal staples. record keeping.

Puncher Prepares
A device used to documents for
punch holes in organized
paper for binder storage in
insertion. folders or
binders.

Calculator
A handheld or Used for
desktop pricing, cost
electronic device computation,
for mathematical and financial
computations. analysis.

Tape Dispenser
A holder for Assists in
adhesive tape packing,
that allows easy sealing, and
cutting and document
application. repairs.
 Scissors
Cuts paper,
packaging, and
Sharp cutting tool
other office or
with two blades.
marketing
materials.

Pens and Markers

Useful for
Writing
documentation,
instruments used
labeling and
for notes, labels,
internal
or signage.
communication.

Figure 20

Office Tools

Pictures of Office Supplies

Office
Pictures Description Function
Supplies

Bond
Papers Standard multi- Used for printing
purpose paper for reports,
printing and documents, and
writing correspondence.
Folders
Keeps
Paper or plastic
documents
containers for
sorted and
organizing
protected for
documents.
easy access.

Writing
Pads
Notepads used Ideal for
for jotting down meeting,
notes and planning, and
reminders. task lists.

Notebooks
Used for
tracking
Bound writing
progress,
material for taking
logging ideas,
notes over time.
and maintaining
records.

Logbooks
Serve as formal
Pre-ruled books records of
used for recording business
daily operations activities such
or transactions. as inventory or
sales.
Envelopes
Used for
Covers for
organizing,
enclosing
mailing, or
documents or
protecting
items.
paperwork.

Paper clips
and Binder Small office
Temporarily bind
clips accessories to
documents
hold multiple
without damage.
sheets of paper.

Correction
Allows clean
Tape
A tape dispenser corrections on
that covers written documents
errors on paper. without
smudging.

USB Flash
Drive Portable digital Transfers, backs
storage device up, or stores
with USB business files
interface. and data.

Printer Ink
Consumable
material for Enables printing
printers to to produce text
produce text and and images.
images.

Figure 21

Office Supplies
Pictures of Maintenance Supplies

Maintenance
Pictures Description Function
Supplies

All-purpose Cleaner
A versatile Removes dirt,
liquid solution grease and
used for stains from
cleaning production,
various office, and
surfaces. selling areas.

Disinfectant Spray Maintains a

A chemical
germ-free
spray that kills
environment
bacteria and
and enhances
viruses on
safety,
contact
especially in
surfaces.
food areas.

Broom and Dustpan Removes dirt

Basic manual
from production
cleaning tools
and selling
used for
floors to
sweeping
maintain
floors.
cleanliness.

Mop and Bucket Set A floor-

cleaning Cleans spills
system and maintains
consisting of hygiene by
an absorbent removing sticky
mop and a or wet residues.
rinse bucket.
Garbage Bags
Disposable Organizes trash
bags for and ensures
collecting and proper waste
disposing of segregation
waste. and disposal.

Cleaning Rags and

Reusable
Cloths Keeps surfaces
cloths used for
clean and dry,
wiping
especially in
surfaces and
production and
drying
office areas.
equipment.

Toolbox with Basic Allows

A portable box
Tools immediate
containing
repair or
basic hand
maintenance of
tools for minor
equipment and
repairs.
furniture.

Figure 22

Maintenance Supplies
Pictures of Sanitary Supplies

Sanitary
Pictures Description Function
Supplies

Liquid Hand Soap Promotes

A gentle proper hygiene
cleaning soap among staff,
for especially in
handwashing. production and
selling.

Hand Sanitizer
Used to sanitize
A disinfecting
hands quickly
solution for
and prevent
cleaning hands
contamination
without water.
during handling.

Tissue Paper and

Paper Towels Maintains
Disposable cleanliness and
paper products is used for
for wiping and drying hands or
drying. cleaning small
spills.

Facemasks Prevents
contamination
Disposable or of food
reusable facial products and
coverings. protects staff
from airborne
particles.
Toilet Paper

Ensures
A sanitary paper hygiene and
product for comfort in office
restroom use. and employee
restrooms.

Trash Bins
Keeps the
Covered waste
surrounding
containers
clean and odor-
placed in
free by securely
various areas.
storing waste.

Air Freshener
Maintains a
Spray or
fresh-smelling
automatic
environment in
diffuser that
the office,
emits pleasant
selling area,
scents.
and restrooms.

Hairnet
Disposable or
reusable mesh Prevents loose
head covering hair from falling
typically made into food during
of nylon or preparation.
polyester.

Figure 23

Sanitary Supplies
Quantity and Prices of Maintenance Supplies

Table 10

Quantity and Prices of Maintenance Supplies

Item Quantity Unit Price Total Price

All-purpose
2 300 600
Cleaner
Disinfectant
4 250 1,000
Spray
Broom and
2 sets 400 800
Dustpan
Mop and Bucket
2 sets 700 1,400
Set
Garbage Bags 4 rolls 200 800
Cleaning Rags
3 sets 200 600
and Cloths
Toolbox with
1 1,200 1,200
Basic Tools
Total ₱6,400

Quantity and Prices of Sanitary Supplies

Table 11

Quantity and Prices of Sanitary Supplies

Item Quantity Unit Price Total Price

Liquid Hand Soap 2 350 700
Hand Sanitizer 4 250 1,000
Tissue Paper and
3 packs 300 900
Paper Towels
Facemasks 2 boxes 250 500
Toilet Paper 2 packs 300 600
Trash Bins 3 800 2,400
Air Freshener 2 350 700
Hairnets 2 packs 200 400
Total ₱7,200

Quantity and Prices of Tools

Table 12

Quantity and Prices of Tools

Item Quantity Unit Price Total Price

Knives 6 300 1,800
Cutting Board 3 500 1,500
Measuring Cups 3 sets 400 1,200
Tongs 3 300 900
Stainless Steel
6 400 2,400
Bowls
Pricing Gun 1 1,500 1,500
Labeling Tools 1 set 2,000 2,000
Stapler 2 250 500
Puncher 1 300 300
Calculator 1 500 500
Tape Dispenser 2 200 400
Scissors 2 150 300
Pens and
3 sets 300 900
Markers
Total: ₱14,200

Utility Consumption
Power Supply

Electricity serves as one of the main components needed in running

the business in order to have a convenient workplace. BATELEC will give
them the supply of electricity. It will cost of about ₱3,000.00 per month.

Water Supply

Water is one of the major sources of maintenance, cleanliness and

sanitation for the business environment. It will cost ₱800.00 per month.

Telephone

The firm will have mobile phone for communications and business
transactions. It is important in making direct transactions to the suppliers and
retailers. It will have a load that will cost ₱500.00 per month.

Table 13

Utility Consumption

2025
Electricity 36,000
Water 9,600
Telephone 6,000
Total Utilities ₱51,600

Leasehold Improvement

Stemtastic Snack Partnership will fix the building they leased by adding
some improvements in order to be attractive for customers and organize the
facilities as well as the equipment to guarantee that the manufacturing
process will be done efficiently and effectively. There will be a mini cabinet
built at the manager’s office for storing important documents and accounting
papers. Door locks will be installed to ensure the safety of the employees and
to properly secure the company’s assets. The building will have some arrange
plants that will be added for the beautification of the workplace. There will be
a first aid kit for the company to ensure the safety of workers.

Waste Disposal

All materials will be collected by the garbage truck on the scheduled

date. Proper waste disposal will be based on the garbage collection in
Municipality of Taal, Batangas.

Plant location

The proposed production facility for Crunch-a-Banana will be located in

the Public Market of Taal, Batangas, a semi-commercial area ideal for small-
scale food manufacturing. Locating the facility within the public market
ensures direct access to local consumers and vendors, while also offering
visibility and accessibility for sourcing raw materials particularly banana stems
from nearby farmers and suppliers.

This strategic placement also provides proximity to target markets

within Batangas and neighboring towns. The monthly rental is estimated at
₱8,000, a competitive rate considering the high foot traffic and central
location. The facility is supported by essential infrastructure such as stable
electricity from BATELEC, potable water access, and internet connectivity.
The public market zone is also compliant with local zoning for food-related
businesses and adheres to municipal sanitation and safety regulations.
 Figure 24

Plant location

Layout/ Floor Plan

The efficiency of the production also varies on the store lay-out and
design. The proper spacing and placement of furniture, fixtures and
equipment of store helps a lot in the coordination of the workers performance

The store site area will be measuring 10 meters wide and 8meters long
or 80 square meters. The proponents have designed this store layout for
regular production. The working area is very accessible to the workers. The
working area is wide and spacious enough for the workers to move freely and
work faster and with ease. There is also a receiving area wherein the
customers can feel more comfortable whenever transactions are done. The
proponents also put up a display area as an added advertisement for the
product.
 Figure 25

Layout/ Floor Plan