Republic of the Philippines

ISABELA STATE UNIVERSITY

CAUAYAN CAMPUS
Cauayan City, Isabela

I. NAME OF THE BUSINESS

BANANA CU CRISP

II. OBJECTIVE

The objectives of the Banana cue Crisp include:

 Product Development: Develop a range of sugar and bread crumbs coated to appeal to a
combination of crispy and traditional taste. Conduct customer surveys and gather feedback to
continuously improve the product and sauce recipes and develop new variations that align
with consumer demand.
 Market Expansion: To expand the brand’s reach through strategic marketing initiatives and
effective social media presence, aiming to penetrate both local and international markets.
 Brand Building: To establish Banana cue Crisp as a recognized, trusted brand synonymous
with innovative, delicious, and sustainable Filipino food.
 Quality Assurance: To maintain consistency in the quality of the product, ensuring that each
serving of Banana cue Crisp meets high standards, while strictly adhering to food safety and
sanitation practices.
 Customer Satisfaction: To provide an exceptional customer experience by delivering high-
quality food, friendly service, and a personalized touch that makes customers feel valued and
heard.
 Sustainability Practices: To operate with a strong commitment to environmental
responsibility by adopting eco-friendly practices that minimize waste and support sustainable
sourcing.
 Financial Viability: To ensure the long-term financial success and profitability of Banana
cue Crisp, focusing on efficient cost management, revenue growth, and scalable operations.
 Employee Development: To foster a positive work environment and support the growth and
development of employees by investing in training, career advancement opportunities, and
well-being programs.

Banana cue Crisp can build a strong foundation for growth and success. With attention to
both innovation and tradition, this business aims to satisfy diverse customer needs, promote
sustainable practices, and create a profitable and rewarding workplace for its employees.

III. PROPONENT

Preparation Personnel

Emcel Tabliago
Jenny Ralutin
 Sales Personnel
Production Personnel
Jerick Pascua
Mae Ochoa Willa Bianca Sanchez
Sharmaine Ordonez Angel Taguinod
Pauleen Perang
Red Ivie Soriano

Finance Personnel
Jessa Mae Plaisoc
Joan Rabina
Christian CJ Pabelonia

IV. INRTODUCTION

Banana cue Crisp is an innovative food concept that offers a fresh take on the traditional
Filipino Banana cue (Caramelized sugar coated banana) by using Banana as the primary ingredient. A
banana is an elongated, edible fruit – botanically a berry produced by several kinds of large treelike
herbaceous flowering plants in the genus Musa. In some countries, cooking bananas are called
plantains, distinguishing them from dessert bananas.

At Banana cue Crisp, we focus on delivering high-quality, freshly made products that are not
only delicious but also cater to the growing demand for healthier, sustainable food options. Our goal
is to reintroduce banana cue in a way that resonates with modern consumers, highlighting both the
tradition of Filipino cooking and the innovative possibilities that come with locally sourced
ingredients.

Banana cue Crisp provides a unique, flavorful, and environmentally responsible snack
experience for both local and international customers. Through this innovative product, we aim to
build a brand that is synonymous with Filipino pride, sustainability, and delicious food.

BACKGROUND AND PURPOSE

Banana cue Crisp aims to modernize the Filipino banana cue by offering a crispy coated twist
of the banana, that is known for its health benefits and sustainability. With an increasing global trend
toward health-conscious eating, our product provides an alternative that is both nutritious and
flavorful, appealing to customers who are looking for healthier versions of their favorite comfort
foods. This variation allows customers to enjoy the familiar taste and improved texture of bananaque
while benefiting from the nutritional advantages of the banana.
 In essence, Banana cue Crisp seeks to provide a modern yet culturally rooted dining
experience, offering a unique twist on a traditional dish while embracing the needs of the modern
consumer for health, sustainability, and authentic flavor. Our purpose is to create a brand that
Filipinos can be proud of—one that elevates Filipino cuisine while being mindful of the world we live
in.

VISION

To become a recognized brand that redefines traditional Filipino banana cue by offering a
healthier, sustainable, and innovative twist on Filipino snack.

MISSION

To serve delicious, innovative, and sustainable Filipino food by reinventing the traditional
banana cue by making it crispier and tastier, providing a healthier and more environmentally
responsible option for our customers, while supporting local communities and promoting Filipino
culinary heritage. We are committed to delivering high-quality products, excellent customer service,
and environmentally conscious practices that make every dessert from Banana cue Crisp a flavorful
and responsible choice.

GOALS

 Develop and continuously improve a variety of banana cue options featuring a crispier twist,
offering customers a healthier snack, more sustainable and tastier alternative to traditional
banana cue.
 Increase brand visibility and sales through strategic use of social media, partnerships with
food delivery platforms, and expansion into key locations, such as malls, food trucks, and
local events.
 Promote sustainability by using eco-friendly packaging and supporting local suppliers, while
fostering a positive impact on the community through responsible sourcing and ethical
business practices.

V. PRODUCT DESCRIPTION

Banana cue Crisp is an unusual Filipino snack that features its sweet, crispy twist, and
healthier main ingredient (saging na saba) offering a more sustainable alternative to traditional sugar
coated banana. The banana is dipped in the mixture of white sugar and flour then coat it with the
bread crumbs for the crispier result. Combining authentic Filipino flavors with nutritious, locally
sourced ingredients, Banana cue Crisp offers a delicious and environmentally conscious snack option.

MARKET ANALYSIS
 Banana cue Crisp is well-positioned to succeed in the growing market for health-conscious,
sustainable, and innovative Filipino cuisine. It appeals to a diverse audience, including health-
conscious and eco-aware consumers, as well as Filipino food enthusiasts locally and internationally.
The business stands out by using banana as a nutritious and sustainable ingredient, paired with unique
crispy coat, offering a modern twist on traditional banana cue. With strategic marketing, eco-friendly
practices, and partnerships, it can overcome challenges like market education and ingredient sourcing
to establish itself as a trusted, innovative brand.

MARKET STRATEGIES

1. The target market will be the students of Isabela State University – Cauayan Campus. The
costumers would be those who wants to try and enjoy the innovative product of ours inspired from the
traditional favorite snack of Filipinos “banana cue” but with a crispier twist.

2. Our Banana cue Crisp will be served hot and crispy daily.

3. Our product will be priced 5 pesos each stick (4 slice of banana).

4. Potential customers would be the students of Isabela State University – Cauayan Campus.

SWOT ANALYSIS

STRENGTHS:

1. Healthier Alternative: The use of banana as the main ingredient offers a good source of
potassium, magnesium, vitamin B6, and other important nutrients.
2. Sustainability: By utilizing a locally abundant and sustainable fruit, the product aligns with
eco-conscious values and supports responsible sourcing.
3. Innovative Twist on Tradition: The healthy main ingredient and creative crispy coat provide a
fresh take on a beloved Filipino snack, appealing to both modern and traditional palates.
4. Cultural Authenticity: It preserves Filipino culinary heritage while catering to global tastes,
making it appealing to both local customers and international markets.

WEAKNESSES:

1. Many consumers may be unfamiliar with the crispy version of banana cue, requiring
additional effort to inform and convince them of its health benefits and flavor profile.
2. While innovative, the crispy (bread crumbs) coat may not immediately appeal to customers
with a preference for traditional plain soft and caramelized sugar coated banana cue.
3. As a new concept, Banana cue Crisp may initially face difficulty establishing a strong
presence and competing with established brands offering traditional banana cue.

OPPURTUNITIES:
 1. Pop-up stalls in food parks, night markets, and international festivals.
2. Promote the product through social media platforms.
3. Food delivery apps like GrabFood, FoodPanda, or Uber Eats.

THREATS:

1. Maintaining product quality and sustainability practices as the business grows.

2. Ensuring a steady supply of fresh, sustainable fruit (banana) to meet demand.
3. Introducing crispy banana cue requires customer education and marketing efforts to highlight
its health and taste benefits.

VII. PRODUCTION PLAN

 Hairnet
 Gloves
 Pan
 Tong
 Chopping Board
 Plates
 Strainer
 Food Processor
 Knife
 Stick

PROCESS

1. Ingredient Preparation:

 Banana Preparation: peel the bananas.

 Chop the bananas into a circular shape.
 Wash the sticks.
 Put 4-5 pieces (depending on its size) of chopped banana on the stick.
 Prepare the mixture: white sugar, all purpose flour and bread crumbs.
 Combine the white sugar and all purpose flour.
 Add an exact amount of water to the mixture and observe the consistency.
 Dip the banana in the mixture.
 Roll it in the bread crumbs to achieve the crisp.

2. Cooking the Banana cue Crisp:

 Heat oil in a deep pan to the appropriate frying temperature.

 Fry the banana cue crisp.
 When it is in golden brown and the coating is already crispy, lift it up and put in the strainer
to remove excess oil.
 Once strained, put in a presentable tray, then debone.

Republic of the Philippines

ISABELA STATE UNIVERSITY
 CAUAYAN CAMPUS
Cauayan City, Isabela

BANANA CUE
CRISP