“India’s Most Trusted &
Growing Digital Marketing
Institute”
Learnmize is an innovative initiative by
Adymize, one of India's leading
advertising agencies, aimed at
promoting entrepreneurship and digital
marketing among people of all ages.
The platform offers a wide range of
skillful courses that can be taken online
or offline, providing learners with the
necessary skills and knowledge to start
earning directly.
With a focus on learning and earning,
Learnmize has successfully trained over
A BRIEF ABOUT 80,000 students in the past three years
through courses and live mentorships
LEARNMIZE
conducted by Aryan Tripathi, the CEO of
Adymize and Learnmize, and his team.
Many of the students who have learned
from Aryan Tripathi and his team are
now earning lakhs per month, proving
the effectiveness of the platform.
Whether you are a student, a working professional, or an aspiring entrepreneur,
Learnmize offers courses that can help you learn and implement digital marketing
strategies to achieve your goals. With Learnmize, you can acquire new skills, explore
new opportunities, and pave the way for a successful career in digital marketing.
WE PROUDLY PARTNER
Digital Marketing Course
DIGITAL MARKETING EXECUTIVE COURSE- 1 MONTH
1. Digital Marketing Overview and Potential
Foundational Concepts and Strategies
Tools, Tactics, and Metrics
Practical Applications and Integration
2. Website Development (WordPress)
Setup and Customization
Functionality and Optimization
Management and Maintenance
3. SEO Fundamentals
On-Page SEO Mastery
Content and Strategy Development
Off-Page SEO and Authority Building
DIGITAL MARKETING PROFESSIONAL COURSE-2 MONTHS
1. Advanced SEO
Advanced Techniques and Tools
Technical and Automation Insights
Reporting and ROI
2. Meta Ads
Campaign Setup and Audiences
Ad Creation and Optimization
Advanced Strategies and Analytics
3. Google Ads
Search Ads
YouTube Ads
Google Display Ads
DIGITAL MARKETING MASTER
COURSE- 3 MONTHS
1. Conversion Rate Optimization (CRO)
Foundation and Tools
Techniques and Strategies
Advanced Insights
2. Content Marketing Fundamentals
Strategy and Planning
Content Creation and Distribution
Performance and Compliance
3. Shopify Development
Setup and Customization
Optimization and Growth
Advanced Features
4. Email Marketing
Building and Personalizing
Optimization and Retargeting
Advanced Techniques
5. WhatsApp Marketing
Setup and Automation
Best Practices and Strategies
Analytics and Compliance
DIGITAL MARKETING
SPECIALISATION- 4 MONTHS
1. Google Tag Manager (GTM)
Setup and Functionality
Advanced Features
Best Practices and Case Studies
2. Advanced Analytics (GA4)
Setup and Features
Reporting and Integration
Strategy and Best Practices
3. Digital Products
Identification and Creation
Setup and Promotion
Marketing Strategies
4. Starting a Digital Marketing Agency
Foundation and Structure
Client Management
Scaling and Growth
5. Final Projects and Presentations
Real-World Application
Feedback and Refinement
Future Development
Month 1
Foundation and Basics of Digital Marketing,
Website Development, and SEO Fundamentals
1. Introduction to Digital Marketing
Digital Marketing Overview and Potential
Traditional vs. Digital Marketing
Mapping the Customer Journey
Digital Marketing Channels: SEO, Social Media, Content, Paid Ads
Media Types: Paid, Earned, and Owned
Marketing Trends: AI, Voice Search, and AR/VR
The Marketing Funnel: Stages and Customer Flow
Developing Buyer Personas
Marketing Mix (4Ps and 7Ps)
Data-Driven Marketing Basics
Measuring Success with KPIs and ROI
Digital Compliance Essentials (GDPR)
Intro to Analytics Tools (Google Analytics, SEMrush)
Setting Objectives and Metrics
Brand Building in the Digital Space
Case Studies: Success Stories in Digital Marketing
Consumer Psychology and Marketing Tactics
Basics of CRM in Digital Marketing
Integrating Multi-Channel Campaigns
Course Structure and Goals
2. Website Development (WordPress)
Domain and Hosting Setup
WordPress Installation and Configuration
Theme Selection and Customization
Essential Plugins for SEO, Analytics, Security
Structuring Pages: Home, Blog, Contact
Best Practices in Site Navigation
Elementor for Custom Design
Adding and Formatting Content
Mobile-Friendly Design
Speed Optimization Techniques
SEO Plugin Integration
Google Analytics and GTM Setup
Using Widgets and Sidebars
Blogging and Content Management
Integrating Contact Forms and Chatbots
Social Sharing Plugins
WooCommerce Introduction for E-commerce
Troubleshooting Common Issues
Security Essentials
Backup and Restoration
3. SEO Fundamentals
On-Page SEO:
Keyword Research Tools: SEMrush and Ahrefs
Crafting Meta Tags: Titles, Descriptions
Optimizing Content with Target Keywords
Structuring URLs for SEO
Importance of Header Tags (H1, H2, H3)
Image SEO: Alt Text, Compression
Internal Linking Strategy
Introduction to Local SEO
Implementing Structured Data for Snippets
Mobile SEO Essentials
Google Search Console Setup
XML Sitemaps and Robots.txt Files
Blog SEO Best Practices
Developing Content Pillars and Topic Clusters
Competitor SEO Analysis
Google Trends for Content Strategy
Integrating SEO Plugins with WordPress
Tracking SEO Performance.
Introduction to SEMrush and Ahrefs for SEO Insights
Writing Effective Meta Descriptions for Clicks
Off-Page SEO:
Link Building Techniques
Guest Posting
Social Media for SEO
Building Brand Authority
Online Reputation Management
Leveraging Influencers for SEO
HARO Technique
Skyscraper Technique
Quora Marketing
Month 2
Advanced SEO, Meta Ads, and Google Ads
4. Advanced SEO
Advanced Keyword Techniques: Long-Tail, Latent Semantic Indexing
Content Gap Analysis and Optimization
Competitor Analysis with SEMrush and Ahrefs
Voice Search Optimization Strategies
eCommerce SEO: Optimizing Product and Category Pages
Featured Snippets Optimization
Structured Data Markup and Rich Snippets
Automating SEO Tasks with Tools
Conducting SEO Audits
Page Speed Optimization for Core Web Vitals
Keeping Up with Google Algorithm Updates
International SEO for Global Reach
Technical SEO Audits and Fixes
SEO Crawling Tools (Screaming Frog)
Building a Complete SEO Report
Impact of Social Signals on SEO
YouTube SEO for Video Optimization
SEO Automation Tools for Efficiency
Calculating and Measuring SEO ROI
Using Google Data Studio for SEO Reporting
5. Meta Ads (Facebook & Instagram Advertising)
Intro to Meta Ads Manager
Campaign Setup and Objective Selection
Audience Segmentation Techniques
Creating Custom and Lookalike Audiences
Ad Formats: Carousel, Video, and Stories
Conversion Tracking with Meta Pixel
Budget and Bidding Strategy Optimization
Retargeting Techniques
Dynamic Product Ads for eCommerce
Designing Engaging Ad Visuals
Writing Compelling Ad Copy
A/B Testing in Meta Ads
Monitoring Key Metrics (CTR, CPC, CPA)
Scaling Ad Campaigns
GDPR Compliance in Meta Ads
Building Brand Awareness Campaigns
Advanced Bidding and Budgeting
Video Ads for Maximum Engagement
Case Studies on Effective Meta Ads
Analytics and Reporting Techniques
6. Social Media Management
Introduction to Social Media Management: What and Why It’s Important
Understanding Key Social Media Platforms (Facebook, Instagram,
LinkedIn, TikTok, Twitter, Pinterest)
Setting Up Professional Profiles and Pages for Businesses
Defining Social Media Goals: Awareness, Engagement, Leads, and
Conversions
Basics of Social Media Content Planning and Scheduling
Tools for Social Media Management (Hootsuite, Buffer, Zoho Social, etc.)
Understanding Social Media Analytics: Key Metrics and Reports
Creating a Multi-Platform Social Media Strategy
7. Google Ads
Off-Page SEO
Keyword Planner for Research
Writing High-CTR Ad Copies
Using Ad Extensions for Visibility
Quality Score and Ad Relevance
Campaign Structuring and Setup
Negative Keywords and Exclusions
Conversion Tracking with GTM
Budget and Bidding Techniques
Automated Bidding for Search Ads
Dynamic Search Ads
Display Network Targeting
Remarketing Campaigns in Google Ads
YouTube Advertising Basics
Integrating with Google Analytics
Ad Performance Metrics (Impressions, CTR)
Using Data Studio for Reporting
Competitor Research and Strategy
Seasonal and Trend-Based Ads
Case Studies of Google Ads Success
Advanced Campaign Optimization
YouTube Ads Google Display Ads
Skippable In-Stream Ads Responsive Display Ads
Non-Skippable In-Stream Ads Uploaded Image Ads
Bumper Ads Gmail Ads
Video Discovery Ads Engagement Ads
Masthead Ads Remarketing Ads
Outstream Ads Lightbox Ads
Month 3
CRO, Content Marketing, Shopify, Email and
WhatsApp Marketing
8. Conversion Rate Optimization (CRO)
Understanding the Basics of CRO
Importance of A/B Testing in Optimization
Tools for CRO: Hotjar, Optimizely, Google Optimize
Analyzing User Behavior and Feedback
Identifying Conversion Goals and KPIs
Landing Page Optimization Techniques
Utilizing Heatmaps for Insights
Reducing Bounce Rates through UX Improvements
Crafting Effective Call-to-Actions (CTAs)
Customer Journey Mapping for Enhanced Conversions
Conducting User Testing and Usability Studies
Case Studies: Successful CRO Examples
Integrating CRO Strategies with SEO
Optimizing for Mobile Users
Retargeting Strategies to Boost Conversions
Using Social Proof to Enhance Credibility
Analyzing Data for Continuous Improvement
Measuring and Reporting on CRO Success
Strategies for E-commerce Conversion Optimization
Long-term CRO Strategies and Planning
9. Content Marketing Fundamentals
Developing a Content Marketing Strategy
Identifying Target Audience and Creating Buyer Personas
Types of Content: Blogs, Videos, Infographics, and Podcasts
Creating an Editorial Calendar
Copywriting Essentials and Storytelling Techniques
Writing SEO-Driven Content
Multi-Channel Content Distribution
Visual Content Creation with Canva
Ensuring Brand Consistency in Content
Repurposing Content for Multiple Platforms
Leveraging User-Generated Content and Influencers
Analyzing Content Performance with Metrics
Blogging Best Practices
Creating Engaging Newsletters
Content Partnerships and Guest Blogging
Legal Compliance in Content Marketing
Building Authority and Trust through Content
Case Studies on Successful Content Strategies
Content Marketing for Lead Generation
Planning for Evergreen and Trending Content
10. E-commerce, Dropshipping & Shopify
Introduction to E-commerce: What, Why, and How It Works
Key Elements of a Successful Online Store
Choosing the Right Niche for E-commerce and Dropshipping
Understanding E-commerce Business Models
(Dropshipping, Private Label, etc.)
Tools and Platforms for E-commerce Beginners
(Shopify, WooCommerce, etc.)
Setting Up Your First Shopify Store Step-by-Step
Managing Products, Inventory, and Pricing for E-commerce
Importance of Customer Experience and User-Friendly Design
Dropshipping Ecommerce Model
Influencer Marketing for Ecommerce
Role of UGC in E-commerce Marketing
Leveraging Shopify Analytics to Track Marketing Performance
Customer Retention Strategies for E-commerce
11. Email Marketing (Mailchimp and Bravo)
Building an Email List and Segmenting
Crafting Campaigns in Mailchimp
Automated Sequences with Bravo
Personalizing Emails for Engagement
Effective Subject Lines and A/B Testing
Analyzing Open Rates and CTRs
Retargeting Strategies
Cleaning and Managing Lists
CRM Integration for Personalization
Email Automation and Drip Campaigns
Compliance with GDPR in Email
Abandoned Cart Emails for E-commerce
Re-engagement Strategies for Dormant Subscribers
Testing and Optimizing Email Content
Metrics for Measuring Email Success
Integrating Social Media with Email Campaigns
Creating Lead Magnets for List Growth
Ensuring Mobile Compatibility
Case Studies on Successful Email Campaigns
12. WhatsApp Marketing (Wati & Automation)
Setting Up Wati for WhatsApp Campaigns
Using WhatsApp Business API for Marketing
Crafting Engaging WhatsApp Campaigns
Automating Responses with Wati
Best Practices in WhatsApp Marketing
Integrating WhatsApp with CRM
Analytics and Reporting for WhatsApp
Compliance and Privacy in WhatsApp Marketing
Retargeting and Follow-up Sequences
Use Cases in Lead Generation and Retention
Month 4
Advanced Analytics, GTM, and
Final Projects
13. Google Tag Manager (GTM)
Introduction to Google Tag Manager
Setting Up GTM and Understanding the Interface
Implementing Tags, Triggers, and Variables
Tracking Events and User Interactions
Setting Up Conversion Tracking with GTM
Integrating GTM with Google Analytics
Using GTM for Remarketing
Debugging and Testing Tags
Data Layer Fundamentals
Customizing Tags for Specific Campaigns
GTM Best Practices for Efficiency
Using GTM for E-commerce Tracking
Implementing Cross-Domain Tracking
Privacy Considerations in Tag Management
Enhancing User Privacy with GTM
Advanced GTM Features and Functions
Case Studies on GTM Implementations
Integrating Third-Party Tools with GTM
Automating Tag Management Tasks
Future Trends in Tag Management
14. Advanced Analytics (GA4)
Transitioning from Universal Analytics to GA4
Understanding GA4 Interface and Features
Setting Up GA4 Properties and Data Streams
Tracking Events and Conversions in GA4
Analyzing User Behavior with GA4
Custom Reports and Dashboards in GA4
Setting Up Goals and Conversion Tracking
Using AI Insights in GA4
Integrating GA4 with Google Ads and Search Console
Understanding Audience Segmentation in GA4
Custom Dimensions and Metrics in GA4
Real-Time Data Monitoring and Alerts
Interpreting Data for Strategic Decisions
GA4 Best Practices for Digital Marketers
Measuring ROI and Business Impact
Troubleshooting Common GA4 Issues
Future of Analytics and Evolving Metrics
Preparing for GA4 Changes and Updates
Using GA4 for E-commerce Tracking
Case Studies on Successful GA4 Implementations
16. Starting a Digital Marketing Agency
Building the Foundation
Agency Structure and Roles
Marketing and Acquiring Clients
Managing Client Relationships
Scaling and Growing the Agency
How to hire team members
Documentations for Agencies
17. Ai & Prompt Engineering
Introduction to AI and Its Applications
What is Prompt Engineering? A Beginner’s Guide
How to Use AI Tools Like ChatGPT Effectively
Generating Text with AI: Fundamentals of Prompting
Basics of AI Art and Image Generation
Simple Prompts for AI Art Creation
AI for Beginners: Writing Ads and Copy with AI
Fundamentals of AI for Blog Writing
Introduction to AI-Powered Copywriting Tools
Crafting Basic Prompts for Ad Scripts
Generating Short and Simple Blogs with AI
Introduction to AI Tools for Social Media Management
How to Use AI for Email Writing Basics
Ethical Guidelines for Using AI Responsibly
Practical Use Cases of AI for Everyday Tasks
15. Digital Product
Identifying Opportunities for Digital Products
Types of Digital Products
AI tools to build Digital Products
Setting up website to sell Digital Products
Marketing and Promotion for Digital Products
Payment gateway integration for Digital Products
Automations for Digital Products
16. Starting a Digital Marketing Agency
Building the Foundation
Agency Structure and Roles
Marketing and Acquiring Clients
Managing Client Relationships
Scaling and Growing the Agency
How to hire team members
Documentations for Agencies
17. Final Projects and Presentations
Project Guidelines and Objectives
Group Work and Collaboration Techniques
Applying Learning to Real-World Scenarios
Presenting Projects to the Class
Peer Reviews and Feedback Sessions
Revising Projects Based on Feedback
Creating a Digital Marketing Portfolio
Planning for Future Learning and Development
Networking Strategies for Digital Marketers
Course Wrap-Up and Final Thoughts
CERTIFICATIONS
Learnmize Certificate
Google Hubspot MOZ Google Digital garage
Certificate Certificate Certificate Certificate
Trans for ming Tomorrow's Leader
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