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IFE Matrix

The Internal Factor Evaluation Matrix outlines the strengths and weaknesses of a company, assigning weights and ratings to critical success factors. Key strengths include strong brand recognition and solid leadership, while weaknesses involve customer service and limited digital offerings. The total weighted score is 2.87, indicating areas for improvement and leveraging strengths.

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10 views3 pages

IFE Matrix

The Internal Factor Evaluation Matrix outlines the strengths and weaknesses of a company, assigning weights and ratings to critical success factors. Key strengths include strong brand recognition and solid leadership, while weaknesses involve customer service and limited digital offerings. The total weighted score is 2.87, indicating areas for improvement and leveraging strengths.

Uploaded by

grntt.cstllj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Internal Factor Evaluation Matrix

Critical Succes Factors Weight Rating Weighted Score


Strength
Strong Brand Recognition 0.06 4 0.24
Wide Product Portfolio 0.05 4 0.2
Experienced Management team 0.05 4 0.2
Solid Financia Performance 0.06 3 0.18
Investment and Asset Capabilities 0.05 4 0.2
Established market presence 0.06 4 0.24
Strong Capital reserves 0.07 4 0.28
Solid leadership and management 0.07 4 0.28
Technological adoption 0.01 3 0.03
Strong distribution network 0.06 4 0.24
Weakness
Customer Service and Claims Handling 0.05 1 0.05
Limited digital offerings 0.03 1 0.03
Employee Training 0.02 2 0.04
High Operating Cost 0.04 2 0.08
Limited digital offerings 0.06 2 0.12
Internationa Presence 0.06 1 0.06
Dependence on traditional sales channels 0.04 2 0.08
Customer retention challenges 0.06 2 0.12
Complex product offerings 0.05 2 0.1
Weak public relations strategies 0.05 2 0.1
Total 1 2.87
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