PROPOSAL

FOR
ASSOCIATION

Rendezvous 2024 | BRCA,

IIT Delhi
INDEX
I. Demographics and testimonials
1. Crowd Demographics
2. Artists and guests
3. Previous Sponsors

II. Marketing Type

1. Influencer Marketing
2. Digital Marketing
3. Hands-on experience to TG
4. Affiliate Marketing
5. Content Marketing
6. Media Marketing
 INDEX
III. Sector wise
1. Concert
2. Lifestyle
3. Gaming
4. Finance
5. Automobile
6. Electronics
7. CSR activities
8. Crypto, Web3 and Tech
9. Food and Beverages
10. Education
INDEX
IV. Branding Options
1. Campus Locations
2. Campus Ambassador Program
3. TVC
4. Website and Social Media
5. Premium Branding

V. Customized Deliverables
 HIGHLIG
Highlights
HTS
1,00,000+ 2,00,000+
WEBSITE ALUMNI
SESSIONS NETWORK
5,00,000+
UNIQUE 160,000+ 65,000+
USERS FOOTFALL PARTICIPANTS
REACHED

20,000+IIT 200+
CROWD A RTISTS

1.1.0
FLAGSHIP ARTIST LINE-UP

Salim Merchant Vishal Dadlani Sunidhi Chauhan

 Influencers
• united
20+ influencers including YouTubers,
Instagrammers, Gamers from various sectors

• Previously we had Ankur Warikoo, Technical Guruji,

Mortal, Amol Parashar

• Shot-out to sponsor can be given

• Sponsor’s products can be gifted to influencers

• Held at Dogra Hall

Speaker
sessions
• 1 hour interaction with famous personalities

• Previously we had Ashneer Grover, Aman Gupta,

Raghuram Rajan

• Separate promotion section for sponsor

• Sponsor’s products can be gifted to guests

• Held at Dogra Hall

Content on rdv
handles
• Instagram posts, reels and stories which will be done
in collaboration with the Wildstone’s social media
accounts

• IITD mailer access with 20k+ student network

• Content can be customized as per sponsor

• Clickable logo on website

Incentive based
promotion
• RDV incentives such as VIP passes, merchandise,
goodies etc can be given

• The public needs to put a post/story about our

sponsor and tag them to avail incentives.

• Short videos of the audience can be taken by the RDV

team where audience will share their experience of
the product
Campus ambassador program
• We have campus ambassadors from 1200+ institutes
of India

• Customized content of the sponsor can be floated in

these institutes

• Campus ambassadors are incentivized to increase

sponsor’s followers, likes on social media

• They can also help in sampling and distribution of

sponsor products
 Stalls
• WindT is the flagship location for stalls which is near
a live stage

• LHC lane is a premium location for stalls which is

opposite to the food court

• Stalls can be customized by the sponsors

• Crowd pullers are arranged by RDV

Workshops and speaker
sessions
• Time and venue will be blocked for the sponsor for
it’s customized session

• A range of venues are available from flagship to

small venues

• Participation is ensured by RDV team

• Logistics and publicity is handled by RDV team

 Affiliate
• marketing
App downloads, signups and impressions on website
and social media can be done for sponsors

• RDV has a network of 15k IIT Delhi students, offline

network in major colleges of Delhi and nationwide
online network through campus ambassadors

• All the logistics is managed by RDV

• Previously we have done 3000+ sign-ups per

sponsor
 B-roll
• competition
Flagship competition with 1000+ participants

• Teams have to make a product videography of the

sponsors product

• Best videos are promoted on RDV social media

handles and on pronate stage

• Competition is customizable as per the sponsor

Meme making
media
Sector wise
INDEX
1. Concert
i. Pronite
ii. Live Stage

2. Lifestyle
i. Fashion
ii. Dating
iii. Music
iv. Comedy

3. Gaming
Sector wise
INDEX
4. Finance and Business
i. Dalal Street
ii. Business Cases
iii. Start-up Expo
iv. Funding Frenzy

5. Automobile
i. Stunt Show
ii. Test Drive

6. Electronics
i. Photography
ii. Gaming
iii. Music
Sector wise
INDEX
7. CSR initiatives

8. Crypto, Web3 and Tech

i. Crypto Trading
ii. Workshops
iii. Hackathons

9. Food and Beverages

i. Food court
ii. Serving to Artist and Guests
iii. Public Sampling
 Pronite
• It is a the most flagship event of Rendezvous

• 4 pronites are held on the pronate stage and each of them

has a footfall of 20k+

• Previous artists were Sonu Nigam, Amit Trivedi, Farhan

Akhtar, Nucleya, Salim Suleman and many more

• The title sponsor of the pronite is provided with logo on

truss, 15 minute slot on stage, anchor mentions and
extensive branding
 Live stage
• A stage is set up at the most flagship location in the
campus and it runs for 4 days in the daytime

• It has a dynamic footfall of 200+ every time

• Events such as rap battle, beatbox battle, drama acts etc

are held

• Frequent anchor mentions, logo on truss, time slots on

stage are provided to the sponsors
Faces of
rendezvous
• It is a flagship competition where participants have to
show their talent, social influence and fashion

• It witnesses more than 1500 participants

• Celebrity judges are invited

• The theme of the competition can be customized by the

sponsor
lifestyle
• It is one of the biggest fashion show in India

• Teams are judged on costumes, makeup,

ramp walk, choreography etc

• The sponsors related products can be showcased and used

by the participants

• The theme of the event can be customized as per the

sponsor
Prom night
• A prom night can be arranged at a flagship venue in the
campus with no entry fee

• The theme will resonate with the theme of the sponsor

• The entry can be done only after downloading or signing

up on the sponsor’s app
 Speed
dating
• This event witnesses huge participation with 2k+
participants

• The theme is completely customized by the sponsor

• Participants have to post a story tagging the company

Rap and beatbox
battle
• These events is held at the live stage

• It witnesses a footfall of 30k+ in a span of 2 days

• It witnesses participation of artists across the whole

country

• Celebrity judges are invited for judging

• Anchor mentions and offline branding is provided to the

sponsors
 blitzkrieg
• It is the most flagship event after pronite

• It is a battle of bands competition which witnesses

participations from the whole nation

• The finals are held on the pronate stage with a footfall of

20k+

• This event is covered by media channels

Comedy
hunt
• It is a standup comedy competition

• It has a nationwide participation with a 2k+ footfall

• It is judged by celebrity judges

• Constructive comical content can be made for the

company and posted on social media handles
 Meme fest Sponsors be
like
• It is a meme making competition

• It is judged by celebrity judges

• Constructive comical content can be

made for the company and posted on
social media handles
gaming
• Several gaming lounges are made where people can
come and casually play

• Gaming competitions of games such as BGMI, FIFA,

COD, Valorant etc are organized

• The products of the sponsors can be used for the

events

• Famous gamers are invited and they can gift the

sponsors products as prices to winners
 GRAFFITI
• It is a standup comedy competition

• It has a nationwide participation with a 2k+ footfall

• It is judged by celebrity judges

• Constructive comical content can be made for the

company and posted on social media handles
 Dalal street
• It is a mock stock trading competition

• The platform of the company can be used or

signing up can be made mandatory to
participate

• Finance influencers are invited to judge the

competiton
Business
cases
• The theme and the problem statement is
decided by the sponsor

• It is usually related to one of the problems

faced by the company and participants find the
solution

• The company can find people who can fit as an

intern or employee
 Startup expo
• It is a huge exhibition of startup held at a
flagship location

• It witnesses a footfall of 50k+

• Famous startups are invited to showcase their

products

• Famous investors are invited to visit the event

Funding
frenzy
• It is a parallel competition to Shark Tank India

• In it’s previous episode, total funding of $1M+

was raised

• Popular investors are invited for investments

• It is a famous event with a footfall of more

than 3000
 Stunt show
• Previously RDV collaborated with Hero and
organized 2 stunt shows

• 250 sq. meter area in Nalanda ground was

used for dirt bike stunt

• 80 sq. meter area in SAC parking was used for

road stunts

• Premium branding space was provided

 Test drive
• A test drive area can be created in the campus
for both two and four wheelers

• A stall will be provided to the sponsor from

where people can book the test drive

• People will have to post the video of their

experience and tag the sponsor
Film making
• This is one of the niche competitions where teams have
to make a film in 72 hours

• The devices of the sponsor can be provided to give a

hands on experience

• The watermark of the sponsor will be there in all the

films

• One video from each team will be made to share their

experience of using the devices
 sustainability
• RDV aims to achieve sustainability in all the possible ways

• We provide RDV incentives to audience for tree plantations

• We are India’s first Zero Waste Festival

• We tie up with NGOs, sustainability bodies like Enactus

• We can run these initiatives under the banner of our

sponsors
Blood
connect
• RDV organizes blood donation campaign before and
during RDV

• People are provided RDV incentives to donate blood

• Awareness sessions are organized

• We can run these initiatives under the banner of our

sponsors
 Education
• RDV conducts education awareness campaigns in
various parts of Delhi-NCR

• We also invite underprivileged students in RDV and

organize some activities for them

• We can run these initiatives under the banner of our

sponsors

• This is done in collaboration with NSS

Crypto
trading
• It is a mock crypto trading competition to give a glimpse
to people

• All the participants will have to register on the sponsor’s

website/app

• Judges will be invited from the sponsor company

Food court
• There are 2 big food courts in the campus with 50+ food
stalls

• There are massive branding options like offline

collaterals, logo integration on coupons, payment
gateway integration

• People can be provided free food coupons to do activities,

sign-ups, promotion of our sponsors
Serving guests &
artists
• The products of our sponsors can be showcased and
served to our guests and artists on the stage

• Images and videos with the guests and artists can be

posted on social media

• The products are kept in a way to get maximum

impressions
 Public
sampling
• The sampling of sponsors’ products can be done
before and during RDV in the campus as well as
colleges in Delhi-NCR

• As RDV has a huge network, all the logistics will be

handled by RDV team

• The testimonials like videos and photos will be

provided to the sponsors
Mock tests
• Mock tests as per the sponsor can be conducted
during RDV

• A venue will be provided to the sponsor and all the

logistics, publicity and media will be handled by the
RDV team

• Participation will be ensured by extensive publicity,

posting on platforms like Unstop
 Premium
branding
• The logo of the sponsor can be integrated with official
RDV merchandise which is distributed to all the campus
ambassadors, RDV team and competition winners

• The logo of the sponsor can be integrated on the passes of

RDV

• Large balloons with the sponsor logo can be placed in the

campus which will be visible from everywhere
 TVC on stage
• Promotional videos of our sponsors are played on big
screen during the pronites on the main stage

• It has more than 20,000 impressions

• The sponsor logo can be present in the backdrop

during the entry and exit of the artist
 Rendezvous 2024

Marketing Team
Kush Jain Aditya Jain
CTM-MARKETING 8770936337 CTM-MARKETING 9424506759

Kunal Aggarwal COORDINATOR

7605882154
[email protected]