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DESIGN

GAWA KA SCRIPT MO like “Hi GUYSSSSS, Welcome back to our mundo, mundong wasak
dahil may kasama siyang iba. Our topic is…”

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WHAT IS
DESIGN
THINKING?
Design Thinking is a human-centered,
creative approach to innovation,
balancing desirability, feasibility, and
viability. - Tim Brown (Change by Design, 2009)

"Design Thinking is a human-centered approach to innovation that draws from the designer’s
toolkit to integrate the needs of people, the possibilities of technology, and the requirements for
business success."

Para kay Tim Brown, Executive Chair of the global design and innovation firm IDEO, ang Design
Thinking ay isang paraan ng paglikha ng makabago (innovation) na nakasentro sa tao.
Una, nakabase ito sa pangangailangan ng mga tao — ibig sabihin, inuuna kung ano talaga ang
kailangan, nararanasan, at nararamdaman ng tao.
Pangalawa, isinasaalang-alang din nito ang teknolohiya — kung ano ang mga posibleng
solusyon gamit ang modernong teknolohiya.
Pangatlo, dapat ring tumugma ito sa negosyo o organisasyon — hindi lang basta malikhaing
ideya, kundi isang ideyang magtatagumpay at magiging kapaki-pakinabang din sa aspeto ng
negosyo o operasyon.
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(Basahin and explai.)

When adding all these definitions, (Basahin ang last box)
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In the late 1950s, two brilliant minds—Herbert A. Simon and Allen Newell—sat side by side,
not simply trying to solve problems, but trying to understand how problems could
systematically be solved. Their work laid the foundation for something bigger than either of
them could have imagined. Simon, in particular, believed that to truly understand a system,
one had to build it, test it, and observe its behavior. This way of thinking quietly
foreshadowed what we now know as prototyping.

As the 1960s and 70s unfolded, the conversation around creativity and design methods
deepened. Robert McKim, for example, encouraged designers to see problems not just as
puzzles of logic, but as opportunities for creativity—blending analysis with imagination. He
emphasized drawing, visualization, and holistic approaches, showing that innovation
required both rigor and play.

These early pioneers were not just experimenting with methods; they were unknowingly
sketching the blueprint for a new way of thinking—one that was human-centered, iterative,
and deeply creative. Their insights became the roots of what we now call Design Thinking,
a mindset that continues to shape innovation across the world today.
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“Design Thinking started as an idea in the mid-20th century. In the 1960s, Herbert Simon
described design as a process of creating and testing systems.

EXPLAIN MORE KUNG KAYA

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In 1973, Rittel and Webber introduced the term wicked problems, these are complex issues
with no easy solutions. Rittel specifically focused on how design methodologies could be
used to tackle wicked problems and how these methodologies were influential to the work
of many design practitioners and academics of the time. By the 1980s, researchers like
Nigel Cross and Donald Schön showed that designers don’t just analyze problems—they
focus on solutions, even when the problem is unclear. This shaped the foundation of
Design Thinking.”
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In the 1990s, Design Thinking became more practical. IDEO, a global design company,
showed how empathy and prototyping can transform innovation. In 1992, Richard
Buchanan connected Design Thinking to solving complex social problems.

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By the 2000s, business leaders like Tim Brown and Roger Martin made Design Thinking
popular worldwide.
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From the 2010s to today, Design Thinking has expanded across industries. In IT, it works
with Agile methods to create user-friendly apps—companies like IBM and Google rely on it.
In education, schools and universities use Design Thinking projects to let students solve
real-world problems and build creativity and empathy. Today, it’s not just for designers—it’s
for anyone solving complex problems.”

One example is the thing na kanina pa natin nakikita, the evolution of Light Bulb. Because
of Design Thinking inventors create more sustainable, energy efficient, eco-friendly, smart
home integration bulbs. From a candle lamp shade that emits carbon dioxide to an LED
light that is more sustainable and brighter.
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Slide 13 INTROHAN MO like Now we will discuss kemekeme

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Design thinking is human-centered at its core. It asks us to step into the shoes of real
users, listen with empathy, and uncover their true needs. By doing so, we create solutions
that don’t just look good on paper but actually make sense for the people who will use
them.
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“One of the strengths of design thinking is collaboration. It brings together people from
different disciplines—engineers, marketers, designers, managers—and encourages them
to co-create. When different expertise comes together, ideas flow more freely, and teams
gain a shared language and commitment to the solution.”

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“Design thinking isn’t just for designers. In fact, its methods are simple and flexible enough
that anyone can use them. Whether you’re in HR, finance, or customer service, you can
apply design thinking to solve problems creatively. This empowers entire organizations to
innovate, not just the design team.”
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“Finally, design thinking ensures that solutions are always user-aligned. By continuously
testing ideas with real people and gathering feedback, teams avoid building products
nobody wants. Instead, they create services and solutions that truly fit the needs and
experiences of their users.”

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Now lets talk about….

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“Design Thinking encourages us to look beyond the obvious and think outside the box. It
allows us to explore new and unique ideas that traditional problem-solving methods might
miss. In short, it sparks creativity and drives innovation.”

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Unlike approaches that only focus on profit or efficiency, Design Thinking emphasizes
solving real human needs. It ensures that every solution we create is meaningful and
directly improves people’s lives.”
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“Instead of waiting until the final stage to see if an idea works, Design Thinking allows us to
test prototypes early. This way, we can identify problems and fix them before investing too
much time, effort, or money.”

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Design Thinking is not a one-person job—it thrives on teamwork. By bringing together

people from different backgrounds and perspectives, it encourages collaboration and
produces richer, stronger solutions.”
Slide 23 Kung may advantage may disadvantage

Time-consuming
Script:
“One disadvantage of Design Thinking is that it can be time-consuming. Unlike traditional
problem-solving methods that go straight to solutions, Design Thinking requires us to go
through empathy, ideation, prototyping, and testing. While this ensures better results, it
may take longer to complete.”

Requires resources (prototyping/testing)

Script:
“Another challenge is that it requires resources. Creating prototypes, running user tests,
and gathering feedback may need materials, tools, or even financial investment. Not all
organizations, especially smaller ones, may have access to these resources.”

Can be misunderstood as only for designers

Script:
“Some people misunderstand Design Thinking as being only for designers or creative
professionals. In reality, it’s not just about visual design—it’s a mindset and process that
can be applied to solving all types of problems across different fields.”

Doesn’t guarantee success—depends on execution

Script:
“Lastly, Design Thinking doesn’t guarantee success. Even if the process is followed, the
outcome still depends on how well the team executes it, how they adapt to challenges, and
how effectively they implement the solutions.”
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To simplify it up: