Chapter Three
Psychology of travel
Motivation for travel
11.Convince one’s self of
1.Escape one’s achievement
2.Relaxation 12.Show ones importance to
others
3.Relief of tension
4.Sunlust 13.Status and prestige
5.Physical 14.Culture
6.Health 15.Education
7.Family togetherness 16.Professiona/Business
8.Interpersonal relation 17.Wonderlust
9.Root or ethnic 18.Self-discovery
10.Maintain social contact 19.Scenery
20. Interest in foreign areas
Four Classes of Travel
Motivators:
Physical-this is related to physical rest, sports
participation & and other directly connected
with health
Cultural-the desire to know about other
countries
Interpersonal-the desire to meet other
people, visit friends, etc.
Status and prestige-concern ego needs and
personal development
Relationship of needs want
and motives
Needs Awareness Wants
satisfy marketing motivation
suggests
objectives
Maslow’s Needs and Motivation
Listed in Travel Literature
Need Motive Tourism Literature
References
Psychological Relaxation Escape, Relaxation
Relief of Tension
Safety Security Health, Recreation,
Future
Belonging Love Family Togetherness,
Companionship
Esteem Achievement Social Recognition,
Status Prestige
Reasons Why People Travel
Need for escape or change-they are seeking for a
change in their life and familiarity
Travel for health-thinking that by doing so they will be
able to regain one’s energy and interest at the same time
enthusiasm for the job.
Sports-people demand activity and excitement during
their leisure hours to relieve them from the boredom of
their work
Social contact-human beings are social animals. they
need contact and communication with others.
Reasons Why People Travel
Status and prestige-travel provides the means of mingling
with the wealthy and social elite, at the same time this gives
the traveler the feeling of superiority.
Travel for Education-travels offers an opportunity to satisfy
the urge to learn
Personal values-many people are urged to travel to satisfy
personal values such as the search for spiritual experience
Reasons Why People Travel
Cultural experience-a lot of people want to experience how
other people live and curious enough about their cultures.
Shopping and Bargain hunting-people at times derive
their joys in buying.
Professional and business motives- a great number of
people travel for professional and business motives
Search for natural beauty-travel can satisfy ones search
for natural beauty in the environment and in the scenery
Tourist Learning Process
- Commercial
Information Same Vacation Similar Vacation
- Social
Previous Vacation Purchase
Inclination
Motives Alternatives
Criteria
Combined
Effect of consistency and
complexity on leisure
To much repetition and consistency
result in boredom and a corresponding
amount of psychological tension greater
than he could handle, to reduce the
tension, he will attempt to introduce
some complexity in his life. the opposite
is also the same.
Classification of travelers
based on Personality
Psychocentrics- people centered on self,
unadventuresome. Have the strong desire
for consistency and the familiar, they look for
experiences that will not result in personal
stress or involve in unusual situation
Allocentrics- the people having interest and
attention on other persons, are highly curios
and thrive on stimulation and change
Classification of travelers
based on purpose
1.)Business Travelers
a. Regular Travelers
b. Business Travelers attending Meetings,
Conventions and Congress
c. Incentive Travelers
Regular Business Travel
The cost of the trip is shouldered by the
company. hence, travel is not
influenced by personal income.
Business Travelers attending Meetings,
Conventions and Congress
Travel pulse surveys indicate that 20%
of all business travel trips are for the
purpose of attending meeting
convention, congress.
Incentive travelers
It is given by firms to employees as a
reward for some accomplishments or to
encourage employees to achieve more
than what is required.
2.Plesure/Personal Travelers
Are also called non business travelers, their demand
for business travel is elastic, meaning they are
concern with the cost of travel, since it is the traveler
himself who shoulder it. They travel for purposes.
a.) Resort Travelers
b.) Family Pleasure Travelers
c.) The Elderly
d.) Singles and Couples
Resort travelers
Resort travelers are better educated,
have higher house hold income and are
more likely to have professional
managerial positions.
Family Pleasure Travelers
Family pleasure travel trips are used as
an educational experience to the
children, making it possible to do
something different that will bring the
family closer together
The Elderly
They are the active “affluent’s”, and
have the desire to travel extensively at
the same time they search for Learning
Experience, Cultural Enrichment,
Socialization and etc..
Travel Constraints
1.) Lack of Money- this is the major travel
constraints, lack of money means less travel
2.) Lack of Time- the desire to travel and the
financial ability to travel are insufficient if one does
not have the time to travel, you may have plenty of
money but less time available.
3.) Lack of Safety and Security- people won’t go to a
dangerous place they would prefer to remain in the
security of their neighborhood and home.
Continuation:
4.) Physical Disability- people experiencing
bad health or physical handicap would prefer
to stay at their home than to travel.
5.) Family Commitments- family commitment
inhibit travel. Parents with young children find
it inconvenient and expensive to go on holiday
6.) Lack of Interest to Travel- an individual
would prefer to stay at home if he dislike to
travel, shy of meeting other people and dislike
changing daily routine etc.
Continuation:
7.) Fears-some people don’t want to travel because
of fears to travel. Fears of the unknown holds people
from traveling
“OUR HEART ARE MADE FOR GOD ALONE AND
IT WILL BE RESTLESS UNTIL IT REST IN HIM”
