Internship Report Presentation
Roba Shure | Cooperative Bank of
Oromia | December 2024
Organization Background
• The Cooperative Bank of Oromia (COOP) is a
leading financial institution in Ethiopia,
emphasizing member ownership and
community development. It offers deposit
products, loans, and digital financial services,
with over 13.4 million account holders and a
commitment to sustainability.
Vision and Mission
• Vision: Empowering communities,
transforming lives.
• Mission: Providing accessible and inclusive
financial services, supporting sustainable
development.
Objectives
• 1. Expand financial inclusion in underserved
areas.
• 2. Empower cooperatives and individuals
through tailored financial products.
• 3. Support economic development and
sustainability.
SWOT Analysis - Strengths
• 1. Strong cooperative principles and
community focus.
• 2. Extensive branch network in rural areas.
• 3. Deep understanding of local markets and
customer needs.
SWOT Analysis - Weaknesses
• 1. Limited financial product range.
• 2. Dependence on traditional banking
practices.
• 3. Challenges in attracting skilled staff.
SWOT Analysis - Opportunities
• 1. Growing demand for rural financial services.
• 2. Increasing adoption of digital banking.
• 3. Potential partnerships with fintech
companies.
SWOT Analysis - Threats
• 1. Competition from commercial banks.
• 2. Rapid technological advancements.
• 3. Macroeconomic challenges like inflation
and political instability.
Observations: Customer Service
• Observed and assisted with cash transactions,
account management, and resolving customer
complaints. Learned customer service skills
and cash handling techniques.
Observations: Credit and Loan
Department
• Assisted in credit appraisal, loan
disbursement, and promoting credit products.
Gained insights into loan management and
risk assessment.
Observations: Marketing and
Business Development
• Participated in market research, product
promotion, and customer engagement
activities. Learned marketing strategies and
customer relationship skills.
Training and Practicum
• Received quality training in banking software,
policies, and financial services. Practiced skills
in various departments, including digital
finance.
Summary of Findings
• 1. Gained hands-on experience in banking
operations.
• 2. Identified areas for improvement in digital
services and customer engagement.
• 3. Strengthened professional skills and
knowledge.
Challenges Encountered
• 1. Customer dissatisfaction due to system
errors and delays.
• 2. High-pressure situations during peak hours.
• 3. Limited adoption of digital services by
customers.
Conclusion
• The internship provided valuable experience
in banking and finance, enhancing skills and
knowledge. The bank’s community-oriented
approach aligned with sustainable
development goals.
Recommendations
• 1. Invest in advanced digital banking
technologies.
• 2. Enhance customer engagement through
personalized communication.
• 3. Provide regular training for staff on
emerging trends and tools.
Thank You
• Questions and Discussion
