The Rise of Big Data: From
Traditional BI to Modern
Analytics
Welcome! Today we'll explore the exciting world of Big Data,
examining its evolution, benefits, and challenges. We'll see why
traditional business intelligence approaches are reaching their
limits, and how Big Data analytics is revolutionizing the way
businesses make decisions.
Why Big Data? Limitations of Traditional
Business Intelligence
Data Volume Data Velocity Data Variety
Traditional BI systems struggle to The speed at which data is Modern data comes in many forms,
handle the massive volumes of generated and needs to be from structured databases to
data generated by today's processed is increasing rapidly. unstructured text and images.
businesses. This limits their ability Traditional BI systems are often too Traditional BI systems struggle to
to analyze and extract meaningful slow to keep up, hindering real- handle this diverse data landscape.
insights. time decision-making.
From Data Warehouse to
Hadoop: The Evolution of Data
Storage
1 Traditional data warehouses were built to store structured data
from operational systems. They were efficient for batch
processing but struggled with scalability and flexibility.
2 The emergence of Hadoop and other distributed computing
platforms enabled the storage and analysis of massive,
unstructured datasets. This opened new doors for Big Data
analytics.
3 Modern cloud-based data lakes provide a flexible and scalable
solution for storing diverse data types. They offer powerful
tools for accessing and analyzing data in various formats.
Big Data Analytics:
Classifying the Approaches
Descriptive Analytics Predictive Analytics
Provides insights into past Uses historical data to predict
events and trends. It helps to future outcomes. It helps to
understand what happened anticipate potential risks and
and why. Examples include opportunities. Examples
dashboards and reports. include fraud detection and
churn prediction.
Prescriptive Analytics
Prescribes the best course of action based on data analysis. It
recommends specific actions to optimize outcomes. Examples
include personalized recommendations and automated decision
making.
Challenges of Tackling Big Data
Data Quality
Ensuring the accuracy, completeness, and consistency of large datasets is a
significant challenge. Data cleaning and validation are crucial for reliable
insights.
Data Security
Protecting sensitive data from unauthorized access and breaches is paramount.
Robust security measures are essential to maintain data integrity and privacy.
Data Governance
Establishing clear policies and processes for data management, access, and
usage is crucial for effective Big Data analytics.
The Business Value of Big Data Analytics
10%
Improved Efficiency
Automating tasks and optimizing processes based on data insights can lead to significant
efficiency gains.
20%
Increased Revenue
Big Data can help to identify new business opportunities and personalize customer
experiences, driving revenue growth.
30%
Enhanced Customer Experience
Understanding customer preferences and behavior allows for personalized
recommendations and services, improving customer satisfaction.
Defining Data Science and the Role of the Data Scie
Data Science
A multidisciplinary field that uses scientific methods, processes, algorithms,
1 and systems to extract knowledge and insights from structured and
unstructured data.
Data Scientist
A professional who applies data science techniques to solve
2
business problems. They are experts in data collection, cleaning,
analysis, and visualization.
Data Analyst
Focuses on collecting, cleaning, and analyzing data to
3
answer specific business questions. They may not have
the same level of technical expertise as a data scientist.
Key Terminologies in Big Data Environments
Hadoop
1
An open-source framework for storing and processing massive datasets in a distributed environment.
Spark
2 A fast and general-purpose cluster computing framework that supports real-time data
processing and machine learning.
NoSQL Databases
3 Non-relational databases designed to handle unstructured and semi-structured
data at scale. Examples include MongoDB and Cassandra.
Machine Learning
A field of artificial intelligence that enables computers to learn
4
from data without explicit programming. Used for tasks like
prediction, classification, and anomaly detection.
Real-World Applications of Big Data Analytics
Fraud Detection Personalized Recommendations Customer Segmentation
Big Data analytics can help to Big Data can be used to analyze Big Data helps to divide customers
identify suspicious patterns in customer preferences and provide into groups based on their
financial transactions and prevent personalized product demographics, behavior, and
fraud. recommendations. preferences, allowing for targeted
marketing.
Transitioning from Traditional to Big Data-
Driven Decision Making
Future Trends and
Opportunities in the Big
Data Landscape
The Big Data landscape is constantly evolving, with new
technologies and applications emerging regularly. We can expect
to see continued growth in areas such as:
• Artificial intelligence and machine learning, which are becoming
increasingly sophisticated and powerful.
• The Internet of Things (IoT), which is generating massive
amounts of data from connected devices.
• Edge computing, which brings data processing closer to the
source, enabling real-time insights and faster decision-making.
