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CM 360

CM 360 (Campaign Manager 360) is a web-based ad management system within Google's Marketing Platform designed for advertisers and agencies to manage digital campaigns. Key users include advertisers, media agencies, performance marketers, ad operations teams, and analytics teams, with primary purposes such as ad trafficking, cross-channel tracking, and detailed reporting. The platform also supports audience targeting and integration with other tools.

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452 views8 pages

CM 360

CM 360 (Campaign Manager 360) is a web-based ad management system within Google's Marketing Platform designed for advertisers and agencies to manage digital campaigns. Key users include advertisers, media agencies, performance marketers, ad operations teams, and analytics teams, with primary purposes such as ad trafficking, cross-channel tracking, and detailed reporting. The platform also supports audience targeting and integration with other tools.

Uploaded by

19h51a04a4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CM 360

Agenda

● What is CM 360?
● Key Users of CM 360
● Primary Purposes of CM 360
Introduction to CM 360
1. CM 360 (Campaign Manager 360) is a key component of
Google's Marketing Platform
Continuation….
➔ It is a web-based ad management and measurement
system that provides tools for advertisers and agencies
to efficiently manage digital campaigns
Key Users of CM 360
★ Advertisers
★ Media Agencies
★ Performance Marketers
★ Ad Operations Teams
★ Analytics Teams
Primary Purposes of CM 360
➢ Ad Trafficking and Management
➢ Cross-Channel Campaign Tracking
➢ Creative Management
➢ Floodlight Tracking
Continuation
★ Audience Targeting
★ Detailed Reporting and Analytics
★ Integration with Other Tools
Thank
you
To be continued!

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