GE 5 Purposive
Communication
COURSE DESCRIPTION
Purposive Communication is about writing, speaking, and presenting to
different audiences and for various purposes. (CMO 20 s 2013)
Purposive Communication is a three-unit course that develops students’
communicative competence and enhances their cultural and intercultural
awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a
local or global context. It equips students with tools for critical evaluation of a
variety of texts and focuses on the power of language and the impact of
images to emphasize the importance of conveying messages responsibly. The
knowledge, skills, and insights that students gain from this course may be used
in their other academic endeavors, their chosen disciplines, and their future
careers as they compose and produce relevant oral, written, audio-visual
and/or web-based output for various purposes.
AUGUSTINIAN GRADUATE ATTRIBUTES
An Augustinian graduate is:
A transformative community builder towards
God
A restless critical and creative thinker
A social communicator of the Truth
TOPICS:
Module 1 Communication processes, principles, and ethics
Module 2 Communication and Globalization
Local and global communication in multicultural
settings
Varieties and registers of spoken and written
language
Module 3 Evaluating messages and/or images
Module 4 Communication aids and strategies using tools of
technology
Module 5 Communication for Various Purposes
Module 6 Communication for Work Purposes
Module 7 Communication for Academic Purposes
Module 1
Communication processes,
principles and ethics
Learning Objectives
1. Discuss the nature, elements, and type
of communication
2. Exhibit the value of appropriateness
and correctness in communication
Task: Flipped Classroom
Instructions:
Watch the video on Communication. Then share your
understanding of communication.
https://www.youtube.com/watch?v=73uLVhe5nZU
Communication is the exchange of thoughts, ideas,
concepts, and views between two or among three or
more people (Madrunio, M. and Martin, I. 2018).
To improve our communication skills, we should also know
the elements of communication.
The communication process involves elements such as
source, message, encoding, decoding, receiver, feedback,
context, and barrier.
▪ Source – the speaker or sender of a message
▪ Message – the information, or ideas from the source or
speaker
▪ Encoding – the process of transferring the message
▪ Media – the means to deliver a message, the channels
▪ Decoding – the process of interpreting an encoded message
▪ Receiver – the recipient of the message
▪ Feedback – the reaction or response of the receiver to the
message from the sender
▪ Barriers – the factors which may affect the communication
process like culture, individual differences, language use, noise,
past experiences, and status
Types of communication accordin
to mode
Written
Verbal
Non-verbal
visual
Mode of Communication
1.Written involves texts or words
encoded and transmitted through:
memo
email
report
letter
short message services
(sms)
Mode of Communication
2. Verbal communication involves an exchange of
information through:
face-to-face
audio
video call or conference
lecture
meetings, radio, and televesion
According to Franz,T. (2012) verbal communication
means the information communicated by the words that
someone uses.
Mode of Communication
3. non- Verbal communication involves the use of the
following to convey or emphasize a message or information.
According to Goldhaber 1974 in Franz, T. (2012) it is the flow of
“messages which are not spoken but expressed through:
voice
body language
personal space or distance
personal appearance
Mode of Communication
4. Visual communication involves the
use of…
graphs
charts
images
photos
illustrations
emojis, emoticons, animations
Formative Assessment
Instructions: True of False
1. Memos are examples of non-verbal communication.
2. Verbal communication happens in face to face or on
line communication.
3. Picture is an example of non-verbal communication.
4. Smile is an example of non-verbal communication.
5. Graph is considered a visual form of communication
MODELS OF COMMUNICATION
Aristotle Model
Speaker Speech Audience
Speaker Speech Audience
Shannon and Weaver
Which model shows –
a. one-way communication?
b. Two-way communication?
Types of communication
According to Channel
People communicate using channel either through
face-to-face interaction, video, audio or text.
In what ways can we communicate?
Face-to-Face
video
Message # 1: You want to express your appreciation.
Message # 2: You want to inform your classmates of your
assignment in GE 5.
How will you encode that message? What channel of
communication will you use?
Types of Communication
According to Context
Communication may happen:
Intrapersonal communication means
talking to oneself. Some label it as self or inner
talk, inner monologue, or inner dialogue.
Psychologists call it as self-verbalization or self-
statement.
It usually happens when they are thinking,
analyzing, deciding, encouraging or motivating
themselves.
Between or among-
interpersonal
Interpersonal takes place when there is an
interactive exchange. This may occur in dyads or small
groups, also known as group communication. A
communication situation is interpersonal if it is meant to
establish or deepen one’s relationship with others.
However, if the objective is to achieve something at
the end of the conversation, it becomes transactional.
ti on
i c a
m un
c om
e d
te nd
Ex
Extended communication involves the use of
electronic media. It includes tele, audio, or phone
conferencing; video-conferencing; Skype calls; and
other technological means.
Within the organization-
Organizational
▪ Organizational communication focuses on the
communication in the organizational contexts,
which comprise of individuals who work for the
company.
Organizational
Organizational
Organizational
Column A Column B
1. Interpersonal A.It happen in a company.
communication
2. Formal B. It aims to achieve something at the
communication end of the conversation.
3.cultural C. It means talking to oneself.
4.Intrapersonal D. It allows interactive exchange of
communication ideas..
5. Extended E. It allows people to communicate with
communication the use of electronic media.
F. It may happen between people with
different religious background.
PUTTING ACTIONS to the words
As a group, look for 4-5 lines from your
favorite poem or speech. Memorize the lines and
deliver them with appropriate facial expressions
and gestures.
