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Best Marketing Automation Software with B2C Capabilities

Below are the top-rated Marketing Automation Software with B2C capabilities, as verified by G2’s Research team. Real users have identified B2C as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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114 Listings in Marketing Automation Available
(14,419)4.5 out of 5
Optimized for quick response
View top Consulting Services for ActiveCampaign
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15% Off
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing the

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Codestin Search App
  • ActiveCampaign Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,753
    Automation
    1,621
    Automations
    1,284
    Automation Features
    1,151
    Features
    1,148
    Cons
    Learning Curve
    808
    Missing Features
    717
    Expensive
    630
    Limited Features
    540
    Not Intuitive
    476
  • User Satisfaction
    Codestin Search App
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    7.9
    Customization
    Average: 8.4
    8.4
    Performance and Reliability
    Average: 8.6
    8.1
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,264 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    860 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing the

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,753
Automation
1,621
Automations
1,284
Automation Features
1,151
Features
1,148
Cons
Learning Curve
808
Missing Features
717
Expensive
630
Limited Features
540
Not Intuitive
476
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
7.9
Customization
Average: 8.4
8.4
Performance and Reliability
Average: 8.6
8.1
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,264 Twitter followers
LinkedIn® Page
www.linkedin.com
860 employees on LinkedIn®
(1,099)4.4 out of 5
Optimized for quick response
8th Easiest To Use in Marketing Automation software
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Entry Level Price:Contact Us
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigit

    Users
    • Marketing Manager
    • Marketing Executive
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 41% Small-Business
  • Pros and Cons
    Codestin Search App
  • Dotdigital Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    277
    Customer Support
    244
    Helpful
    205
    Email Marketing
    143
    Features
    138
    Cons
    Missing Features
    92
    Limited Features
    67
    Learning Curve
    65
    Limitations
    49
    Limited Customization
    37
  • User Satisfaction
    Codestin Search App
  • Dotdigital features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.6
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    London Bridge, London
    Twitter
    @dotdigital
    16,154 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    484 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigit

Users
  • Marketing Manager
  • Marketing Executive
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 41% Small-Business
Dotdigital Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
277
Customer Support
244
Helpful
205
Email Marketing
143
Features
138
Cons
Missing Features
92
Limited Features
67
Learning Curve
65
Limitations
49
Limited Customization
37
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.6
8.2
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
16,154 Twitter followers
LinkedIn® Page
www.linkedin.com
484 employees on LinkedIn®

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(5,350)4.4 out of 5
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12th Easiest To Use in Marketing Automation software
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Entry Level Price:Free
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Codestin Search App
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Mailchimp is a marketing platform that offers features for creating campaigns, managing audiences, and tracking performance.
    • Reviewers frequently mention the ease of use, the range of templates, and the clear analytics dashboard as key benefits of using Mailchimp.
    • Reviewers mentioned that some of the more advanced features can feel limited, the pricing becomes less competitive as you scale up, and the customer support can be inconsistent.
  • Pros and Cons
    Codestin Search App
  • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    191
    Email Marketing
    148
    Email Management
    102
    Easy Creation
    89
    Features
    86
    Cons
    Expensive
    55
    Limited Features
    43
    Learning Curve
    41
    Missing Features
    40
    Limited Customization
    33
  • User Satisfaction
    Codestin Search App
  • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.6
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    244,355 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,695 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Codestin Search App
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Mailchimp is a marketing platform that offers features for creating campaigns, managing audiences, and tracking performance.
  • Reviewers frequently mention the ease of use, the range of templates, and the clear analytics dashboard as key benefits of using Mailchimp.
  • Reviewers mentioned that some of the more advanced features can feel limited, the pricing becomes less competitive as you scale up, and the customer support can be inconsistent.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
191
Email Marketing
148
Email Management
102
Easy Creation
89
Features
86
Cons
Expensive
55
Limited Features
43
Learning Curve
41
Missing Features
40
Limited Customization
33
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.6
8.4
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
244,355 Twitter followers
LinkedIn® Page
www.linkedin.com
1,695 employees on LinkedIn®
(592)4.4 out of 5
Optimized for quick response
View top Consulting Services for Customer.io
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Entry Level Price:Starting at $100.00
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

    Users
    • CEO
    • Product Manager
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 60% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Codestin Search App
  • Customer.io Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    161
    Customer Support
    121
    Helpful
    109
    Automation
    102
    Features
    84
    Cons
    Learning Curve
    70
    Missing Features
    70
    Limited Features
    47
    Campaign Issues
    37
    Segmentation Issues
    34
  • User Satisfaction
    Codestin Search App
  • Customer.io features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.6
    8.6
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Portland, OR
    Twitter
    @CustomerIO
    4,824 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    443 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users
  • CEO
  • Product Manager
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 60% Small-Business
  • 35% Mid-Market
Customer.io Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
161
Customer Support
121
Helpful
109
Automation
102
Features
84
Cons
Learning Curve
70
Missing Features
70
Limited Features
47
Campaign Issues
37
Segmentation Issues
34
Customer.io features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.6
8.6
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,824 Twitter followers
LinkedIn® Page
www.linkedin.com
443 employees on LinkedIn®
(536)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Marketing Automation software
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Entry Level Price:Free
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Codestin Search App
  • Netcore Cloud Customer Engagement Platform Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    167
    Customer Support
    135
    Helpful
    126
    Customer Engagement
    114
    Features
    113
    Cons
    Missing Features
    50
    Learning Curve
    35
    Limited Features
    35
    Slow Performance
    35
    Slow Loading
    33
  • User Satisfaction
    Codestin Search App
  • Netcore Cloud Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    8.5
    Performance and Reliability
    Average: 8.6
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,843 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,262 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 35% Enterprise
Netcore Cloud Customer Engagement Platform Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
167
Customer Support
135
Helpful
126
Customer Engagement
114
Features
113
Cons
Missing Features
50
Learning Curve
35
Limited Features
35
Slow Performance
35
Slow Loading
33
Netcore Cloud Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
8.5
Performance and Reliability
Average: 8.6
8.4
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,843 Twitter followers
LinkedIn® Page
www.linkedin.com
1,262 employees on LinkedIn®
(1,030)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Marketing Automation software
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Entry Level Price:Free
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Codestin Search App
  • Omnisend Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    54
    Customer Support
    46
    Helpful
    37
    Automation
    36
    Email Marketing
    25
    Cons
    Missing Features
    26
    Expensive
    12
    Learning Curve
    11
    Limited Customization
    11
    Email Issues
    9
  • User Satisfaction
    Codestin Search App
  • Omnisend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    9.1
    Performance and Reliability
    Average: 8.6
    8.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Seller
    Omnisend
    Company Website
    Year Founded
    2014
    HQ Location
    Vilnius, Lithuania
    Twitter
    @omnisend
    3,814 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    250 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

Users
  • Owner
  • CEO
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
Omnisend Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
54
Customer Support
46
Helpful
37
Automation
36
Email Marketing
25
Cons
Missing Features
26
Expensive
12
Learning Curve
11
Limited Customization
11
Email Issues
9
Omnisend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
9.1
Performance and Reliability
Average: 8.6
8.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,814 Twitter followers
LinkedIn® Page
www.linkedin.com
250 employees on LinkedIn®
(3,003)4.1 out of 5
Optimized for quick response
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Entry Level Price:Contact Us
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

    Users
    • Marketing Manager
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Mid-Market
    • 25% Enterprise
    User Sentiment
    How are these determined?Codestin Search App
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Adobe Marketo Engage is a platform that provides tools for digital marketing, including automation, personalization, dynamic content features, multichannel support, and integration with CRM systems like Salesforce.
    • Reviewers frequently mention the platform's intuitive tools, advanced automation and personalization features, seamless integration with existing CRMs, and the invaluable multichannel campaign and segmentation features for enhancing marketing automation tasks.
    • Users experienced a steep learning curve, especially for newcomers, and found the cost to be somewhat high, they also reported that the reporting features are not the strongest, leading some to rely on third-party tools.
  • Pros and Cons
    Codestin Search App
  • Adobe Marketo Engage Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    136
    Automation
    123
    Marketing Automation
    100
    Features
    88
    Integrations
    86
    Cons
    Learning Curve
    116
    Steep Learning Curve
    84
    Expensive
    72
    Not Intuitive
    62
    Complexity
    44
  • User Satisfaction
    Codestin Search App
  • Adobe Marketo Engage features and usability ratings that predict user satisfaction
    7.7
    Has the product been a good partner in doing business?
    Average: 8.9
    7.7
    Customization
    Average: 8.4
    7.7
    Performance and Reliability
    Average: 8.6
    7.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    974,052 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,094 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

Users
  • Marketing Manager
  • Marketing Operations Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Mid-Market
  • 25% Enterprise
User Sentiment
How are these determined?Codestin Search App
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Adobe Marketo Engage is a platform that provides tools for digital marketing, including automation, personalization, dynamic content features, multichannel support, and integration with CRM systems like Salesforce.
  • Reviewers frequently mention the platform's intuitive tools, advanced automation and personalization features, seamless integration with existing CRMs, and the invaluable multichannel campaign and segmentation features for enhancing marketing automation tasks.
  • Users experienced a steep learning curve, especially for newcomers, and found the cost to be somewhat high, they also reported that the reporting features are not the strongest, leading some to rely on third-party tools.
Adobe Marketo Engage Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
136
Automation
123
Marketing Automation
100
Features
88
Integrations
86
Cons
Learning Curve
116
Steep Learning Curve
84
Expensive
72
Not Intuitive
62
Complexity
44
Adobe Marketo Engage features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 8.9
7.7
Customization
Average: 8.4
7.7
Performance and Reliability
Average: 8.6
7.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
974,052 Twitter followers
LinkedIn® Page
www.linkedin.com
41,094 employees on LinkedIn®
(691)4.4 out of 5
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  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 55% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Codestin Search App
  • Iterable Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    140
    Customer Support
    98
    Intuitive
    79
    Helpful
    78
    Features
    55
    Cons
    Missing Features
    72
    Learning Curve
    59
    Inadequate Reporting
    33
    Not Intuitive
    31
    Limited Features
    30
  • User Satisfaction
    Codestin Search App
  • Iterable features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.3
    Performance and Reliability
    Average: 8.6
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,609 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    856 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 55% Mid-Market
  • 28% Small-Business
Iterable Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
140
Customer Support
98
Intuitive
79
Helpful
78
Features
55
Cons
Missing Features
72
Learning Curve
59
Inadequate Reporting
33
Not Intuitive
31
Limited Features
30
Iterable features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.3
Performance and Reliability
Average: 8.6
8.4
Workflow Capability
Average: 8.5
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,609 Twitter followers
LinkedIn® Page
www.linkedin.com
856 employees on LinkedIn®
(535)4.6 out of 5
4th Easiest To Use in Marketing Automation software
Save to My Lists
30% Off
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer support from a single, unified platform. Trusted by over 150,000 companies worldwide, EngageBay en

    Users
    • CEO
    • Marketing Manager
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 64% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Codestin Search App
  • EngageBay All-in-One Suite Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    166
    Customer Support
    131
    Features
    118
    Affordable
    91
    Intuitive
    87
    Cons
    Missing Features
    78
    Limited Features
    48
    Learning Curve
    32
    Slow Loading
    29
    Limited Customization
    26
  • User Satisfaction
    Codestin Search App
  • EngageBay All-in-One Suite features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.9
    8.7
    Customization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.6
    8.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Year Founded
    2018
    HQ Location
    Wilmington, Delaware
    Twitter
    @engagebay
    17,048 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    60 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer support from a single, unified platform. Trusted by over 150,000 companies worldwide, EngageBay en

Users
  • CEO
  • Marketing Manager
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 64% Small-Business
  • 33% Mid-Market
EngageBay All-in-One Suite Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
166
Customer Support
131
Features
118
Affordable
91
Intuitive
87
Cons
Missing Features
78
Limited Features
48
Learning Curve
32
Slow Loading
29
Limited Customization
26
EngageBay All-in-One Suite features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.9
8.7
Customization
Average: 8.4
9.2
Performance and Reliability
Average: 8.6
8.9
Workflow Capability
Average: 8.5
Seller Details
Year Founded
2018
HQ Location
Wilmington, Delaware
Twitter
@engagebay
17,048 Twitter followers
LinkedIn® Page
www.linkedin.com
60 employees on LinkedIn®
(696)4.6 out of 5
Optimized for quick response
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Entry Level Price:Contact Us
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Data Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Codestin Search App
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a program that leverages customer experience using Loomi AI for email or content creation, consolidates marketing details or products, and amplifies search operations.
    • Users like Bloomreach's robust data center that pulls details from diverse scopes to generate accurate customer profiles, its ability to personalize content for solid engagement, and its primary approach for searching and product discovery.
    • Users mentioned that Bloomreach requires over skilled personnel, has a demanding setup process, and some AI features are overwhelming and need extensive orientation, also the templates are inflexible and hard to edit.
  • Pros and Cons
    Codestin Search App
  • Bloomreach Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    86
    Customer Support
    83
    Features
    81
    Helpful
    80
    Customer Engagement
    58
    Cons
    Learning Curve
    73
    Learning Difficulty
    50
    Limited Features
    49
    Missing Features
    46
    Difficult Learning
    37
  • User Satisfaction
    Codestin Search App
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.6
    8.6
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,502 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,095 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Data Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Codestin Search App
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a program that leverages customer experience using Loomi AI for email or content creation, consolidates marketing details or products, and amplifies search operations.
  • Users like Bloomreach's robust data center that pulls details from diverse scopes to generate accurate customer profiles, its ability to personalize content for solid engagement, and its primary approach for searching and product discovery.
  • Users mentioned that Bloomreach requires over skilled personnel, has a demanding setup process, and some AI features are overwhelming and need extensive orientation, also the templates are inflexible and hard to edit.
Bloomreach Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
86
Customer Support
83
Features
81
Helpful
80
Customer Engagement
58
Cons
Learning Curve
73
Learning Difficulty
50
Limited Features
49
Missing Features
46
Difficult Learning
37
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.6
8.6
Workflow Capability
Average: 8.5
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,502 Twitter followers
LinkedIn® Page
www.linkedin.com
1,095 employees on LinkedIn®
(706)4.5 out of 5
Optimized for quick response
15th Easiest To Use in Marketing Automation software
Save to My Lists
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Codestin Search App
  • WebEngage Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    166
    Customer Support
    102
    Journey Creation
    101
    Helpful
    99
    Features
    92
    Cons
    Missing Features
    61
    Slow Performance
    42
    Learning Curve
    39
    Limited Features
    39
    Poor Customer Support
    39
  • User Satisfaction
    Codestin Search App
  • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.6
    8.6
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,125 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    398 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
166
Customer Support
102
Journey Creation
101
Helpful
99
Features
92
Cons
Missing Features
61
Slow Performance
42
Learning Curve
39
Limited Features
39
Poor Customer Support
39
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.6
8.6
Workflow Capability
Average: 8.5
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,125 Twitter followers
LinkedIn® Page
www.linkedin.com
398 employees on LinkedIn®
(1,120)4.6 out of 5
Optimized for quick response
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  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 81% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Codestin Search App
  • Klaviyo Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    99
    Email Marketing
    82
    Easy Creation
    52
    Integrations
    47
    Easy Integration
    46
    Cons
    Expensive
    44
    Learning Curve
    32
    Missing Features
    31
    Poor Customer Support
    28
    Limited Features
    24
  • User Satisfaction
    Codestin Search App
  • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.6
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,642 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,861 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 81% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
99
Email Marketing
82
Easy Creation
52
Integrations
47
Easy Integration
46
Cons
Expensive
44
Learning Curve
32
Missing Features
31
Poor Customer Support
28
Limited Features
24
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.6
8.7
Workflow Capability
Average: 8.5
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,642 Twitter followers
LinkedIn® Page
www.linkedin.com
2,861 employees on LinkedIn®
(512)4.5 out of 5
Optimized for quick response
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Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Codestin Search App
  • MoEngage Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    73
    Customer Support
    50
    Features
    48
    Helpful
    46
    Analytics
    41
    Cons
    Missing Features
    31
    Learning Curve
    20
    Expensive
    14
    Improvements Needed
    14
    Poor Customer Support
    14
  • User Satisfaction
    Codestin Search App
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.6
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,527 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    866 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Customer Support
50
Features
48
Helpful
46
Analytics
41
Cons
Missing Features
31
Learning Curve
20
Expensive
14
Improvements Needed
14
Poor Customer Support
14
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.6
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,527 Twitter followers
LinkedIn® Page
www.linkedin.com
866 employees on LinkedIn®
(64)4.8 out of 5
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Entry Level Price:Free
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    eSputnik is an omnichhannel customer data platform (CDP) that allows to manage cross-channel messaging campaigns via Email, web and mobile push, in-app, app inbox, widgets in a single system, segment

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 63% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Codestin Search App
  • eSputnik Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Engagement Efficiency
    5
    Multichannel Marketing
    5
    AI Technology
    4
    Automation Efficiency
    4
    Customer Engagement
    4
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Codestin Search App
  • eSputnik features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 8.9
    9.6
    Customization
    Average: 8.4
    10.0
    Performance and Reliability
    Average: 8.6
    9.8
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Seller
    eSputnik
    Year Founded
    2012
    HQ Location
    Dnipro, Dniprovs'ka
    Twitter
    @eSputnikApp
    344 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

eSputnik is an omnichhannel customer data platform (CDP) that allows to manage cross-channel messaging campaigns via Email, web and mobile push, in-app, app inbox, widgets in a single system, segment

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 63% Small-Business
  • 33% Mid-Market
eSputnik Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Engagement Efficiency
5
Multichannel Marketing
5
AI Technology
4
Automation Efficiency
4
Customer Engagement
4
Cons
This product has not yet received any negative sentiments.
eSputnik features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 8.9
9.6
Customization
Average: 8.4
10.0
Performance and Reliability
Average: 8.6
9.8
Workflow Capability
Average: 8.5
Seller Details
Seller
eSputnik
Year Founded
2012
HQ Location
Dnipro, Dniprovs'ka
Twitter
@eSputnikApp
344 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Codestin Search App
  • Product Description
    How are these determined?Codestin Search App
    This description is provided by the seller.

    The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 49% Enterprise
    • 27% Small-Business
  • Pros and Cons
    Codestin Search App
  • HCL Unica Pros and Cons
    How are these determined?Codestin Search App
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Automation Efficiency
    3
    Automation Features
    2
    Customer Engagement
    1
    Customer Support
    1
    Cons
    Expertise Required
    2
    Learning Curve
    2
    Missing Features
    2
    Not Intuitive
    2
    Inefficient
    1
  • User Satisfaction
    Codestin Search App
  • HCL Unica features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.6
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Codestin Search App
  • Seller Details
    Year Founded
    1999
    HQ Location
    Noida, Uttar Pradesh
    Twitter
    @hcltech
    440,522 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    245,251 employees on LinkedIn®
    Ownership
    NSE - National Stock Exchange of India
Product Description
How are these determined?Codestin Search App
This description is provided by the seller.

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 49% Enterprise
  • 27% Small-Business
HCL Unica Pros and Cons
How are these determined?Codestin Search App
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Automation Efficiency
3
Automation Features
2
Customer Engagement
1
Customer Support
1
Cons
Expertise Required
2
Learning Curve
2
Missing Features
2
Not Intuitive
2
Inefficient
1
HCL Unica features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.6
8.7
Workflow Capability
Average: 8.5
Seller Details
Year Founded
1999
HQ Location
Noida, Uttar Pradesh
Twitter
@hcltech
440,522 Twitter followers
LinkedIn® Page
www.linkedin.com
245,251 employees on LinkedIn®
Ownership
NSE - National Stock Exchange of India