Adobe Marketo Engage Reviews & Product Details

With the platform, we have been able to personalize customer journey ensures better customer experience. In addition, I like that the platform has helped us increase revenue that to automated lead nurturing and scoring. Finally, the analytics and reporting features are better and we make better decisions that increases our ROI. Review collected by and hosted on G2.com.

So far most pain-points has been addressed and no issues to complain about. It has been working well and the support team are very helpful whenever have issues. Review collected by and hosted on G2.com.

It's a gamechanger with seamless integration with Adobe products like Target for efficiency with lead targeting to concentrate of prospects lead which are likely to become our potential customers. I love it for CRM integration for follow up of sales. It's versatility with creating campaigns and use of multichannel for distribution reaching wider audience. Best when it comes to lead nurturing and segmentation. It's brilliant with advanced reporting capabilities on campaigns performance and real-time analytics which helps to derive actionable insights for data driven and smarter business decision making. Review collected by and hosted on G2.com.

Best with advanced reporting for real-time analytics and insights which help us to make informed, data driven and smarter business decisions.

Customization is not for the faint hearted takes time and interest. Review collected by and hosted on G2.com.

What I like best about Adobe Marketo Engage is how it makes complex marketing feel simple and manageable. It gives you the power to design meaningful customer journeys without getting stuck in the technical weeds. I love how easily you can segment audiences, personalize content, and trigger the right communication at the right moment—it genuinely feels like you’re talking with people, not just sending campaigns.

The CRM sync and lead scoring features help bring sales and marketing together, which is something most tools struggle with. And the platform gives you enough flexibility to experiment, automate, and learn quickly without losing control or structure. Review collected by and hosted on G2.com.

What I dislike about Adobe Marketo Engage is that, despite its power, the platform can feel unintuitive for new users. The learning curve is steep, especially when it comes to understanding the database structure, smart campaigns, and the nuances of the CRM sync. Sometimes even simple tasks—like managing picklists or cleaning data—require multiple steps or admin-level support.

The UI also feels outdated in some areas, and navigating between Marketing Activities, Database, and Design Studio can be slow. Reporting is another limitation; the native analytics are basic, so you often need additional tools or manual work to get deeper insights. Review collected by and hosted on G2.com.

Adobe support has been excellent in my time using Marketo. They're very responsive and have a robust library of resources and documentation. There is also a great community of users posting questions and helping raise the bar across the industry. Marketo has some out of the box integrations with top platforms like Salesforce & Microsoft Dynamics, but it its also easy to set up for other solutions through APIs or Webhooks. Review collected by and hosted on G2.com.

Marketo isn't the easiest to learn at first. There is a lot of technical knowledge you need to develop in order to fully understand how it works, but there are plenty of resources to help you do so. Review collected by and hosted on G2.com.

I appreciate the ability of Adobe Marketo Engage to tailor content and campaigns for specific customer segments, ensuring messages feel relevant and personalized. The platform helps us with analytics, reporting, and CRM integration, which enhances our marketing strategies. I value the detailed analytics and attribution features that justify our spending and improve our campaigns. The software's integration with CRM systems provides a shared view of leads, aligning both marketing and sales efforts to turn raw leads into loyal customers. The cross-channel campaigns and sophisticated automation are also noteworthy, offering robust scalable solutions and advanced tools for email marketing. Review collected by and hosted on G2.com.

I find the learning curve of Adobe Marketo Engage to be quite challenging. The interface is complex and not very intuitive, especially when compared to other platforms like HubSpot or Mailchimp. This complexity often demands technical expertise, which not all companies, including mine, have readily available. This makes the setup process time-consuming and frustrating, leaving us to deal with extensive data preparation and integration issues, such as data sync errors and duplicated records. Additionally, the cost of Adobe Marketo Engage is quite high, which can be a barrier for smaller businesses. Although the platform is powerful, the steep pricing and lack of flexible pricing tiers may deter companies from adopting it, particularly those that are budget-conscious. Review collected by and hosted on G2.com.

I really appreciate Adobe Marketo Engage for its depth and flexibility in handling complex B2B use cases. It's incredibly valuable for B2B marketing automation and lead lifecycle management. Marketo Engage helps us manage multi-channel campaigns effectively. The segmentation, triggered workflows, and CRM syncing capabilities are essential for our operations, significantly improving our sales alignment. I find the reporting and attribution features really useful as they help us measure real pipeline impact. Review collected by and hosted on G2.com.

I find Adobe Marketo Engage's usability and setup complexity challenging. It has a steep learning curve, and building or modifying workflows can take a lot of time without experienced users. The reporting feature feels a bit less intuitive. Review collected by and hosted on G2.com.

I rely on Adobe Marketo Engage for keeping our marketing alive by sorting leads and making it easy to send follow-up emails at the right time. It acts as a backbone for our marketing team. I like having lots of control over automation, with the campaign, lead scoring, and segmentation functions performing well once set up. The integration with our in-house CRM maintains data alignment and allows us to see genuine engagement. I also appreciate the flexibility of Adobe Marketo Engage; the automation can handle high-volume data without a single mistake. The automation and CRM integration smooth our workflow, keeping the whole process efficient and structured. Review collected by and hosted on G2.com.

Some of the features of Adobe Marketo Engage seem slow when working with large files or complex workflows. It takes time to get used to their interface, and some features seem very complex. Sometimes minor adjustments call for additional steps. Reporting could be more user-friendly. The user interface, especially with the campaign builder, requires too many clicks for minor tasks. Campaign and lead sections could load more quickly. A better search across assets would also save effort. Review collected by and hosted on G2.com.

I find Adobe Marketo Engage to be a huge time saver, especially when we need to reach specific customer segments efficiently. I love being able to personalize newsletters for our diverse customer base, making it easy to draft various elements like titles, headlines, and add images. Regardless of the team you're on, whether it's marketing, sales development, or customer success, it's very easy to reach a large audience without spending hours sending individual emails. I appreciate how Adobe Marketo Engage integrates really well with our Optimizely Content Marketing Platform and Outlook. Also, I value the process where in Product Marketing, I work closely with our COps team to generate drafts and send out test emails, which helps us catch any errors before reaching out to our customers. Review collected by and hosted on G2.com.

I don't like the email format. It clearly looks like a spam email and doesn't look personal. It's got so much white space on the sides. I wish it just looked like any normal email format. The email template format is not the best. It should fill the screen like any normal email looks like. Instead it almost looks like the template intentionally makes the email in small font and skinnier than a standard email. It looks like a 'mass send' kind of email. We don't want our customers to feel that way. Review collected by and hosted on G2.com.

I enjoy the powerful automation capabilities of Adobe Marketo Engage that let us build complex, multi-step customer journeys with precision. Its flexibility in creating smart campaigns enables personalized communication based on real-time behavior, which boosts engagement and drives measurable pipeline impact. I appreciate that the automation removes tedious, repetitive tasks, allowing us to trigger communications automatically and ensure timely, relevant messaging. This kind of automation offers consistency and reliability, delivering the same quality experience to every lead and customer, regardless of timezone or campaign volume. I also like how Adobe Marketo Engage integrates well with our sales, CRM, analytics, and data tools, which helps unify data, aligns marketing with sales, and improves reporting accuracy. Review collected by and hosted on G2.com.

I dislike how the interface feels outdated in places and requires multiple clicks to complete simple tasks. Navigation between assets like emails, landing pages, lists, and campaigns isn’t always seamless, and finding the right element in large instances can be time-consuming. The platform still feels like a combination of older tools stitched together, particularly in areas like Marketing Activities, Database, and Design Studio. Many tasks involve navigating through deep folder structures or opening multiple windows. Finding specific assets like emails, smart lists, or campaigns in a large instance is often difficult, as the current search and filtering options are limited. Additionally, needing to open separate tabs for editing or previewing assets breaks the workflow, making the process less efficient. Review collected by and hosted on G2.com.

I like Adobe Marketo Engage because the automation and lead scoring are solid, which really helps manage complex B2B workflows efficiently once set up. It saves a lot of time by automating follow-ups and filtering out low-quality leads, allowing the sales team to focus on leads that show genuine intent. Additionally, it integrates well with our CRM, landing pages, and analytics tools, which is essential for tracking leads and campaign performance from start to finish. We switched to Adobe Marketo Engage because it is built for B2B marketing and can handle more complex campaigns as our team scales. Review collected by and hosted on G2.com.

The UI feels dated and not very intuitive and it has a learning curve. Simple things can take longer than expected, especially for new users. Navigation could be simpler and more modern and common tasks should take fewer clicks. Better in-app guidance or onboarding would also help new users get up to speed faster. Honestly, the initial setup was not very easy. Setup took time and needed proper planning. Review collected by and hosted on G2.com.