Iterable Reviews & Product Details

The customer support is great. There are many ESPs out there and lot of them can do similar things.

But the #1 reason why I have stayed at Iterable is because the support, the CX agents and the CSMs I have been assigned are deeply knowledgable and it's reassuring to know that I can lean on them.

Special shoutout to Jensen Huddleston Review collected by and hosted on G2.com.

A lot of aspects aren't user friendly

-When you download data from the reports dashboard, it splits each campaign's data so to get the full picture you must add all the pieces yourself. Tedious

-When you run experiments, trying to figure out the winner seems impossible. I don't necessarily need a bunch of graphs, I need to figure out which option won the test.

When your contract increases even though you downgrade custom event storage & email sends, that's pretty insane. Review collected by and hosted on G2.com.

Iterable is the most user-friendly communications channel software I've used in my career. Easy to learn. Easy to implement. Wide variety of features to utilize accross numerous channels. Stays on top of industry standards such as AI, STO, communicaitons preferences and more. Review collected by and hosted on G2.com.

Data can be duplicated on the back end. Some content renders poorly on email clients. Would like to understand more about learning opportunities and best practices such as ratio of image-to-text. Review collected by and hosted on G2.com.

Iterable has been great for us in many ways;

- Event based triggers have allowed us to tap into customer moments and deliver personalised messaging.

- Iterable has also helped us achieve greater levels of personalisation including dynamic content (that we can really dial in using the agility of handlebar logic) and personalised STO.

- AI powered brand affinity score allows us identify users at different stages of brand loyalty and target them appropriately.

- Reusable content including snippets and saved content rows rapidly speeds up campaign creation.

- Reporting, list management and templates are also great.

- Iterable has extensive documentation, online training and and online community to offer support.

As much as we appreciate Iterable as an email solution, by far the best part of switching has been the people. We had great support whilst prospecting and on-boarding, and now working with out customer success manager who is readily available and offers great insight and support. Chat support is available on tap and very helpful, with further technical support available if needed. Iterable host a fantastic conference each year, as well as webinars. Review collected by and hosted on G2.com.

Almost nothing! A small bugbear is the media library (libraries). We create our email campaigns using the brilliant drag and drop editor, but as mentioned also take full advantage of the snippets function, which uses the side-by-side editor. Unfortunately, they use different media libraries which means that storing assets that we use for both would mean duplication natively. Instead, we’re currently using our website CMS, however this could limit how we can take advantage of AI powered campaign building, which is coming soon in Iterable. We’re currently working this through. Review collected by and hosted on G2.com.

I really appreciate Iterable’s continuous drive for innovation and its commitment to staying ahead of industry trends and customer needs. One standout example is their upcoming AI Agent, launching this fall. It’s designed to revolutionize CRM management by automating key tasks and providing real-time insights, analytics, and predictions. The scale and ambition behind this initiative are impressive — it’s not just another AI feature, but a true assistant for CRM professionals.

What I also love is Iterable’s genuine focus on customer feedback. During the Marketing Masters syncs, they actively listen to our ideas and pain points and actually follow through on them. Their openness to co-create new solutions with users like us is a major differentiator. It’s clear that they’re building with — not just for — their customers, and that makes a huge difference in the day-to-day experience of using the platform. Review collected by and hosted on G2.com.

First off, I have to give kudos to Iterable for implementing the ability to save specific design blocks within the editor — this has been a game-changer in my daily workflow. It’s a perfect example of Iterable listening to customer feedback and turning it into real, tangible improvements. Thank you for making that happen!

In terms of future enhancements, one area that comes to mind is the Brand Affinity Insights. It would be incredibly valuable to filter trends by key markets (e.g., US vs. DE vs. UK) and to trace which specific campaigns have influenced shifts in affinity — such as increases in loyal vs. negative users. From what I’ve heard, some of this functionality might be included in the upcoming AI Agent Nova, which makes me even more excited for its launch this fall. Review collected by and hosted on G2.com.

I find the platform very intuitive to use. I'm a fairly new user, having started in my role this year, and in a fast-paced email marketing environment, I do not have a lot of spare time to read lengthy manuals. I've found it so easy to find my way around, build and edit emails, and segment our lists to really hit the ground running in my role and deliver improvements quickly.

I find the interface really simple, allowing me to move seamlessly between campaigns, journeys and analytics.

A favourite feature I discovered recently is being able to save and name specific rows in emails, so that I can reuse them elsewhere. This has been of great benefit when refreshing our templates and ensuring that everything is on brand.

As a relatively new user, I have a lot to learn but I have already found the support team, Iterable Plaza and the wealth of FAQs to be a great support.

I'm really excited to discover how Iterable can help us to grow our business and how we communicate with our customers. Review collected by and hosted on G2.com.

I find some of the segmentation options could be more straight forward, for instance creating non engager segments has been a challenge, as I would expect more intuitive straight-forward options, like "has not opened an email in the last xx days". It almost feels like you're having to work out a double negative to use this functionality.

I wish you could have folders within campaigns and journeys.

It's hard to split out performance results for different types of campaigns, e.g. engager vs non engager. I believe I have to go back and label everything to be able to do this. Review collected by and hosted on G2.com.

The product is well designed and very intuitive for marketers. While Iterable isn't as mature as competitors in this space (Braze, SFMC, etc) in terms of product offerings, they are making strides to get there.

The pure technical-support (ie, cases) aspect has been a silver lining in otherwise subpar support. Review collected by and hosted on G2.com.

There is a distinct lack of platform and domain knowledge as well as limited proactive/consultative skills among the teams at Iterable. Presumably this is a direct result of the limited tenure of employees; itself likely a result of layoffs and other attrition.

The account management and implementation teams at Iterable have left a lot to be desired. If you go with Iterable, I strongly recommend skipping any add-on services and vetting a third-party partner for any implementation assistance. Review collected by and hosted on G2.com.

I love how innovative Iterable is. They’re constantly updating to provide the best and most current experience with up to date technology Review collected by and hosted on G2.com.

Testing journeys and other automations is a bit tough as we have to execute our tests in a sandbox environment. I wish there was a way we could render what would be visible to customers directly in the journey builder and mimic what customers would see if they actually went through the journey. Review collected by and hosted on G2.com.

The interface is easy to navigate, and the journey builder offers excellent flexibility to create highly customized campaigns. The segmentation tool is also fantastic—very intuitive and quick to build unique audiences on the fly. On top of that, the support team is responsive and helpful, even on a lower-tier package. Review collected by and hosted on G2.com.

Sometimes flashy new features are prioritized over simple quality-of-life updates that would improve usability. There’s no way to capture list or audience growth over time, which makes long-term tracking difficult. Our project is userID-based, which complicates searching for individual users since IDs come from another system, and there’s currently no easy way to shift to a hybrid project. Review collected by and hosted on G2.com.

The features are straightforward to learn and utilize, but this is not at the expense of flexibility or quality. The segmentation using both user profile fields and event data is especially helpful. Review collected by and hosted on G2.com.

I would love to see improvements to Smart Ingest functionality, particularly the speed of the service. The length of time it takes to sync data with Iterable has been somewhat limiting. Review collected by and hosted on G2.com.

As an active user of Iterable, I genuinely appreciate its intuitive and user-friendly interface. The Workflow Studio, in particular, makes building complex customer journeys feel smooth and manageable with its drag-and-drop functionality. Iterable’s personalization capabilities are also a standout—it allows for dynamic content and advanced segmentation, which helps us deliver more relevant messaging. The platform’s integration flexibility with other tools and data sources adds to its efficiency, and I’m especially grateful for the helpful documentation, webinars, and live events like Activate Virtual that keep users informed and inspired. Review collected by and hosted on G2.com.

While Iterable is a powerful platform, there are areas where it could be enhanced. Template management can sometimes feel a bit rigid, especially when trying to build visually rich or brand-heavy emails. I’ve experienced occasional lag or slowness when handling larger datasets or complex workflows. The analytics features, while useful for quick insights, could benefit from more robust and customizable reporting options. Lastly, A/B testing within journeys is somewhat limited—it would be great to have more advanced testing tools directly in workflows to better optimize campaign performance. Review collected by and hosted on G2.com.