Braze Reviews & Product Details

One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys

Straightforward and intuitive UI

Excellent ability to create segments and filters, combine them and use them for sending lists, filters or triggers

Many advanced scheduling and AB testing options

Easy to use journey editor

Works with liquid programming language to create complex logic

Ability to create Braze-to-Braze API calls that update segments, create custom events and allow a lot of flexibility based on the existing custom fields without a need for a business analyst or a front-end coder Review collected by and hosted on G2.com.

The IDE experience lacks more specific errors notification and logging

The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow

Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations

Everything else is damn good Review collected by and hosted on G2.com.

I like how easy Braze is to use! The drag and drop feature is super easy to use and lets me customize my emails how I want. I am on braze on every day and build and launch emails often! Was super easy to learn how to use and it is much better than an old email platform I used to use. Review collected by and hosted on G2.com.

I would love it if there was a way to easily convert HTML templates to drag and drop. In trying to switch my emails from html to drag and drop, and cannot get exact specifications to be the same and it is quite frustrating. Review collected by and hosted on G2.com.

What stands out about Braze is its ability to seamlessly combine robust automation with personalized customer experiences across multiple channels. The platform’s user-friendly design makes it easy to build sophisticated customer journeys that respond dynamically to user behavior. Real-time analytics give me immediate feedback, enabling quick adjustments to boost engagement. This combination of flexibility and insight allows me to deliver timely, relevant messages that truly resonate with my audience. Review collected by and hosted on G2.com.

The onboarding process could be smoother, as the extensive features and options can feel overwhelming initially. A more structured and interactive onboarding experience would be helpful for getting new users up to speed quickly. Also, while advanced segmentation options are powerful, they sometimes require a steep learning curve to master fully, which can slow down campaign execution. Review collected by and hosted on G2.com.

Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.

Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.

Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.

The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting. Review collected by and hosted on G2.com.

While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.

Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.

Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems. Review collected by and hosted on G2.com.

I really like Braze because it allows me to quickly and easily see performance data at both a macro level, like canvases and campaigns, and a more detailed point of view for individual messages. I like the audience lookup feature when troubleshooting issues specific to certain users, as it helps me find users and assess the communications they've been sent. I also find certain features in the dashboard builder helpful for tracking performance through custom dashboards, although I feel they could be better. The search functionality is a standout as well, being both easy to use and effective, which helps me quickly find canvases and campaigns even when I don't know their exact names or location. I'm a big fan of Braze overall, and it has greatly supported our product marketing efforts. Review collected by and hosted on G2.com.

Although the report builder is great for the dashboard feature, it could be much improved. The graphs and charting have never worked effectively for me. And the ability to customize seems very surface level. I'd love to personalize further and go deeper. I also wish there was a feature that we could easily create a test user (with specific profile attributes) to test comms in the live environment. Similarly, a dashboard visually showing all of the comms that a user has received would be helpful. Review collected by and hosted on G2.com.

I use Braze primarily for cross-channel customer engagement, and I really appreciate the real-time personalization it offers, which lets us reach out instantly when a customer takes specific actions like viewing a product category or abandoning a cart. The seamless cross-channel orchestration ensures customers get a consistent experience regardless of which device or channel they use. I also find the powerful AI tools very helpful in optimizing our efforts. Braze's strong integrations and good documentation with easy-to-use tools are a big plus. The initial setup was easy and smooth, making the whole process a breeze. Review collected by and hosted on G2.com.

New marketers need extensive onboarding, which can be challenging getting started. It's difficult to estimate the cost for scaling programs since Braze doesn’t have public pricing, and as the user count grows, the price varies making it hard to determine costs upfront. Organizing campaigns becomes time-consuming as users grow, especially managing a large number of canvases across multiple regions. Teams without engineering support often need additional help. Review collected by and hosted on G2.com.

What I love best about Braze is the learning portal. As a newbie, understanding the platform seemed like attempting algebra as a 3 year old, but the learning portal & live trainings have made using Braze very easy. Review collected by and hosted on G2.com.

I just started using Braze for 5 months now. So, don't know yet what I dislike about the Braze. Review collected by and hosted on G2.com.

Braze is a powerful and flexible CRM platform that enables our team to execute highly personalized, real-time customer journeys at scale. Its strength lies in the combination of robust segmentation, event-based triggering, and multi-channel orchestration (push, in-app messages, email, content cards) within a single platform. The Canvas and Campaign tools make it easy to test, iterate, and operationalize lifecycle strategies quickly, while Liquid personalization allows us to tailor messaging dynamically without heavy engineering dependency. On top of that, Braze’s documentation, customer support, and willingness to co-build through betas make it a strong long-term partner rather than just a vendor. Review collected by and hosted on G2.com.

None so far. Braze usage has been incredible Review collected by and hosted on G2.com.

Braze just gets it. It’s super easy to use and implement, brings all your channels together, and lets you build smart, personalised campaigns without the tech headache. Perfect for busy teams who want to move fast and make real connections. There are tons of resources and also love the community feature. Review collected by and hosted on G2.com.

There’s definitely a learning curve with Braze, and you’ll need to go through a ton of resources and documentation but honestly, that feels like part of the deal. The good news is, there’s plenty of suppot to guide you, and once you get the hang of it, it’s totally worth it! Review collected by and hosted on G2.com.

What I really appreciate about Braze is the support. Every week, I have meetings with an account manager who follows me, tracks my goals, and helps me achieve them. The platform is also very innovative, with always new gadgets and tools to use, which is a big plus. At the moment, they are very efficient and are focusing on AI, which helps optimize my campaigns and send the right message at the right time to users. Review collected by and hosted on G2.com.

One area that could be improved at Braze is everything related to reporting and dashboards. Review collected by and hosted on G2.com.