What do you like best about Google My Business?
• Profile management across Search and Maps
The product centralizes core business data such as name, address, phone, hours, attributes, and holiday schedules with zero licensing cost, and changes propagate into both Google Search and Google Maps surfaces from a single profile editor.
• Free listing with native visibility features
Listing creation and maintenance are free, and the interface exposes native modules for hours, photos, posts, services, products, and review responses that surface in local panels and map packs when the profile is eligible to appear.
• Review management and response workflow
A dedicated reviews area supports monitoring incoming customer feedback and responding directly from the profile, which is essential for reputation operations in local SEO and for surfacing rich snippets on branded panels.
• Posts, photos, and content freshness signals
The platform supports periodic posts and photo uploads that display in the profile, giving operational updates and merchandising highlights additional surface area within the listing experience on Google properties.
• Multi surface presence: Search, Maps, Shopping context
A single profile powers presence across Search results, Google Maps, and applicable shopping contexts, consolidating discovery for navigational and “near me” queries without separate setup per surface.
• Multi location and API oriented management paths
For brands operating multiple locations, Google exposes API oriented management patterns and capabilities that facilitate scaled updates beyond the on profile in Search experience, which is helpful for enterprises and agencies handling large portfolios.
• Evolving communications features
Recent updates include a native option to connect WhatsApp as a contact method on the Business Profile, filling a gap left by the prior Business Chat removal and re enabling direct messaging touchpoints from the listing. Review collected by and hosted on G2.com.