Semrush Reviews & Product Details

Great tools and great data that helps you know where your business website stands online and what steps to take to make it better. Full suit of SEO and GEO tools and location management to fully manage and succeed online. Competitor and keyword research is very in depth and has great filters and sorting features to help you compare and find the most important keywords and article topics to target. Review collected by and hosted on G2.com.

Every new feature or advanced feature requires you to pay more. So if you want the advertising tools or Location/maps tools, then you will have to pay more instead of just having it all under one subscription level. That is a plus if you only want the SEO tools, but at some point you will want the more advanced tools to take your business further. Review collected by and hosted on G2.com.

nothing at all. terrible product and customer service. Review collected by and hosted on G2.com.

We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing.

eg. Position Tracking tool - our most importantly used tool.

volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in semrush its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming.

I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund.

I did the right thing - they want to scam me.

Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here. Review collected by and hosted on G2.com.

I have been using Semrush for the past 7-8 years, and it remains an amazing tool for anyone passionate about SEO. It significantly assists me with competitor and market research, effectively planning keywords and content clusters which are crucial for my SEO strategy. The recently added AI toolkit has notably enhanced my visibility on AI search platforms, making it a valuable addition. I particularly like the comprehensive keyword research capabilities and the enhanced brand visibility features that Semrush offers. Overall, it's a powerful tool that can operate like an entire team, making it indispensable for my daily operations. Additionally, setting up Semrush was straightforward and easy for me to use, which further highlights its user-friendly design. Its integration with other tools like GSC and GA4 enhances my analytical workflow, making Semrush a crucial part of my toolkit. Review collected by and hosted on G2.com.

I find that the AI visibility feature in Semrush is still quite new, and some features are marked as coming soon, which suggests they are not yet available for use. Review collected by and hosted on G2.com.

What I appreciate most about Semrush is how effortlessly it integrates into my daily SEO routine. Despite offering a vast array of features, the platform remains very user-friendly. Tasks like keyword research, competitor analysis, and site audits are all straightforward and can be completed quickly. Having so many features consolidated in one place saves me a significant amount of time, as I no longer need to juggle multiple tools. The integration with GA4, GSC, and other marketing platforms is seamless, which makes reporting and tracking much simpler. I also value the responsive customer support and the frequent product updates that continually enhance the experience. Semrush has become an indispensable part of my workflow, providing reliable and actionable insights that I rely on almost every day. Review collected by and hosted on G2.com.

The only downside I experience is occasional variation in keyword volumes across regions and the need for more API flexibility. However, these are minor compared to the overall capabilities. Review collected by and hosted on G2.com.

Semrush provides a true 360° view of your SEO: precise competitive analysis, comprehensive keyword research, clear and actionable technical audit, reliable position tracking...

As an SEO consultant, I especially appreciate:

- the power of competitive analysis (Domain Overview, Keyword Gap)

- the very detailed yet educational technical audits

- the very large and realistic keyword database

- the position tracking, essential for seeing the evolution of positioning for my clients Review collected by and hosted on G2.com.

Semrush can sometimes be a dense tool, with many features that may intimidate a beginner. The custom reports could be more flexible, and some social data is not always complete. But for an SEO/marketing consultant, these are minor details compared to the overall value of the platform. Review collected by and hosted on G2.com.

The sheer depth of data across international markets is unbeatable. Running SEO for a multinational fashion brand across 15+ countries, I rely heavily on the Keyword Magic Tool for multilingual nuances and the Position Tracking tool to keep an eye on competitive movements.

However, my favorite "feature" lately is the API and MCP integration. I love building AI-powered SEO tools in my spare time, and being able to pull Semrush Trends data (traffic benchmarking, demographics, AI search traffic) directly into my LLM workflows via Python has been a game-changer. It allows me to move from manual reporting to automated insights instantly. Review collected by and hosted on G2.com.

Honestly, the tool is incredibly robust. If I had to pick one thing, it would be that the depth of features can sometimes be overwhelming for new team members, but the learning curve is worth it for the power you get in return. Review collected by and hosted on G2.com.

I absolutely love how much time Semrush saves me in my daily work. It has everything I need for SEO, whether it’s keyword research, site audits, tracking rankings, or gathering competitor insights—all conveniently in one place. The platform provides detailed, easy-to-understand data, which makes it so much easier to analyze performance and prioritize tasks. The tools are incredibly intuitive and help me quickly identify what’s working, what areas need improvement, and even uncover new opportunities I might have missed otherwise. It’s a comprehensive solution that makes my day-to-day work so much smoother and more efficient, allowing me to focus on strategy instead of juggling multiple tools. Review collected by and hosted on G2.com.

Some parts of the platform can feel sometimes bit overwhelming, especially when I was still learning my way around, making my first Semrush steps. A few tools take some time to get used to. Also, the price can be a bit high if you need extra features or users. But the pros definitely outweigh the cons. Review collected by and hosted on G2.com.

Semrush has been my Swiss Army Knife of marketing offering tonnes of features and abilities that apply across a full agency worth of activity from a technical marketer to sales and social media management. The intuitive U allows me to manage clients and project in a way to most effectively set up a profitable system with seamless implementation.

Any hiccups i have are resolved by access to a team of customer support staff. I also make use of the social media active digital team who are always on hand to help. With my team using Semrush services every day this is an essential part of the team it was implemented and intergrated into my team seamlessly! Review collected by and hosted on G2.com.

The fact it cant entirely do my job for me! Review collected by and hosted on G2.com.

The content ideas feature in the SEO tool is very helpful. Whenever I write an article, it ensures that my content is optimized for SEO. The Keyword Gap tool also encourages us to be more strategic, making sure we focus on the right missing keywords. In addition, their customer support has been extremely helpful to me on several occasions. Now, I'm looking forward to AI Visibility tool, I want to make sure our page is not only at the top of the SE results, but also visible and friendly for LLMs. Review collected by and hosted on G2.com.

At times, it can feel overwhelming due to the sheer number of features available. Additionally, pricing is an important consideration, as this is not an inexpensive tool. Review collected by and hosted on G2.com.

Semrush has so many different tools / apps that have assisted with taking some very complex reporting for SEO, social, AI and traffic & marketing, and made it very easy to pull together. It has been an easy process to integrate multiple platforms to get the reporting and show how our internal team can implement the changes needed to grow our brands and revenue. We have also had some really amazing individuals work with us to ensure we have the right level program to get the most out of it. I am almost literally in the Semrush platform daily for content for social as well as site. Review collected by and hosted on G2.com.

At this time there isn't much that I can say about disliking anything from Semrush. Review collected by and hosted on G2.com.