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Instagram for Business

By Meta Platforms, Inc

4.5 out of 5 stars

How would you rate your experience with Instagram for Business?

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Instagram for Business Reviews & Product Details

Profile Status

This profile is currently managed by Instagram for Business but has limited features.

Are you part of the Instagram for Business team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Instagram for Business Integrations

(6)
Integration information sourced from real user reviews.
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Instagram for Business Reviews (134)

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Reviews

Instagram for Business Reviews (134)

View 2 Video Reviews
4.5
134 reviews

Pros & Cons

Generated from real user reviews
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DG
cleark
Small-Business (50 or fewer emp.)
"Seamless Visual Storytelling and Powerful Marketing for Businesses"
What do you like best about Instagram for Business?

what i like most about instagram for business is how seamlessly it combines visual storytelling with powerful marketing tools. features like reel stories and shopping make it easy to showcase products while insights and professional dashboard help track engagement , audience behaviour. easy to implement . also frequency of using is really high . more than million audience is there on instagram. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

the only thing i dislike about it is unpredictable algorithm. and limited customer support. and constant changes of features. Review collected by and hosted on G2.com.

SJ
Social media Manager
Small-Business (50 or fewer emp.)
"Instagram for business powers my digital creator hustle."
What do you like best about Instagram for Business?

I love Instagram for business because the Reels editor is a dream for crafting quick, eye catching videos that showcase my digital art, and the insights dashboard tells me exactly which posts are driving follower growth. It is amazing to connect with fans through DMs and see my designs shared in Stories by people I have never met. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

If I must say, it is the fact that I noticed the algorithm seems to favor paid promotions, so I have to stretch my budget to reach new audiences. Although not a dealbreaker for me, as its worth every penny. Review collected by and hosted on G2.com.

Ashley D.
AD
Digital Media Strategist
Mid-Market (51-1000 emp.)
"Maximizing Brand Impact with Instagram for Business"
What do you like best about Instagram for Business?

I love that Instagram gives businesses a creative space to show off their personality. It’s not just about selling — it’s about storytelling through visuals, Reels, and community engagement. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

The constant changes to the algorithm and feature updates can make it hard to keep up. What works one month might not work the next, which adds extra work for social teams. Review collected by and hosted on G2.com.

Briana L.
BL
Customer Success and also Concierge
Small-Business (50 or fewer emp.)
"A Powerful Tool for Business Advertisement"
What do you like best about Instagram for Business?

I find Instagram for Business to be incredibly simple and straightforward to set up and use. If you can use a cell phone, you can navigate Instagram without much effort, which I appreciate as it makes the platform very accessible. I love how versatile it is in reaching a wide audience. It allows me to get my posts out to diverse age groups, depending on the timing, and even offers the option to target specific demographics with paid posts. This flexibility is great for advertising my picnic company and letting more people know about what we offer. I really value how it can benefit my business by connecting with different crowds and getting the word out. It has also been a very powerful tool for marketing alongside other platforms like TikTok, Google, and Facebook. Overall, Instagram for Business fits perfectly into my marketing strategy, and there hasn't been anything to push us away from using it. I would definitely recommend it, giving it a high rating of 10 for its effectiveness and impact on my business growth. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

I find that the timing of posting on Instagram for Business is crucial for reaching certain age groups effectively. If I don't time the posts correctly, my content may not reach the desired audience as effectively as I'd like. This requires me to be particularly mindful of when I am sending out posts. Alternatively, if I choose to pay for certain posts to target specific age groups or crowds, it adds an additional cost. This is the only challenge I encounter with Instagram for Business. Review collected by and hosted on G2.com.

Sierra G.
SG
Social Media and Marketing Manager
Automotive
Mid-Market (51-1000 emp.)
"Instagram For Business Success"
What do you like best about Instagram for Business?

I enjoy that Instagram allows us to reach a more broad range of customers. It has cool business features that we can use. We post almost a post a day and the ease of use is great for us to have that digital presence. Instagram Support has been very helpful when we got locked out of our account for a short time after we added the blue verified check. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

I don't like that when posting on a desktop you can't post more than 10 photos with the new update but on a phone it allows you to post more than 10 photos. It should stay the same on both versions. Review collected by and hosted on G2.com.

LJ
individual Contributor
Small-Business (50 or fewer emp.)
"Fun and easy to use, but the algorithm shows disturbing content sometimes"
What do you like best about Instagram for Business?

Instagram is fun and easy to use. The interface is simple, and I loke discovering new contents. Messaging is also convenient for quick communication. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

There are too many ads, and the algorithm sometimes shows content I'm not interested in. Also, I dislike the the algorithm occasionally shows violent and sensitive contents on the feed. Review collected by and hosted on G2.com.

Monica M.
MM
Owner
Small-Business (50 or fewer emp.)
"Love the sharing of reels getting more customers to look at your page"
What do you like best about Instagram for Business?

Being verified so others know you are real. Being able to share across more platforms Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

How hard the registration part is. That took me almost 3 days to get registered as business because my name is not the same title as my business. Not user friendly Review collected by and hosted on G2.com.

Sheeba T.
ST
Contributor
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Instagram - A must have for a business"
What do you like best about Instagram for Business?

Instagram is a very useful app for increasing the visibility and sales of a business. It is a good medium to connect with potential customers and display our business features with videos, reels, images, and stories. We can run ads and do good marketing for our products. Many customers are active on social media and connect through Instagram DMs to place orders or come with inquiries. Collabs and influencers on Instagram have also become an important part of Instagram marketing strategies. The Instagram account is very easy to set up and can be used as often as needed. Instagram integrates with all other apps seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

There are spam callers and people copy the content. Nowadays even the accounts are hacked. We need strong cyber safety measurements Review collected by and hosted on G2.com.

Mary Ann D.
MD
Marketing Manager
Small-Business (50 or fewer emp.)
"Easy to use and affective for our real estate business"
What do you like best about Instagram for Business?

The ability to communicate easily with leads and give information about our business for others to see. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

That you HAVE to have a photo with a post. Review collected by and hosted on G2.com.

Anish K.
AK
SDE 1
Small-Business (50 or fewer emp.)
"Great platform for customer engagement"
What do you like best about Instagram for Business?

Instagram for business helps to connect users by post,reels and stories. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

Ad costs seems high and the review process is bit longer Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Average Discount

5%

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