Semrush Reviews & Product Details

I find the visual reports on keyword performance very useful when preparing QBRs for my marketing team. The ability to track performance by pages and folders helps me tailor my reporting to different product teams. The competitive research and gap analyses are useful when mining for new content ideas. And the ability to track our growth in AEO has become increasingly valuable for our organic content strategy. I love the ease of use and how quickly I can generate reports. I'm in the tool daily and consider it my go-to platform for almost all of my SEO and AEO activities. Review collected by and hosted on G2.com.

Having to upgrade when we run out of keywords. The cost from plan to plan increases quite a bit. Review collected by and hosted on G2.com.

I appreciate how Semrush allows me to set up and send reports directly to my email, which saves me a lot of time. I never have to worry about remembering to pull a report since they are scheduled automatically. Managing multiple accounts can be challenging, but Semrush is always available to answer any questions I have. I use the platform every day, and it truly makes my work much easier. Review collected by and hosted on G2.com.

I would prefer if more items were bundled together in a single package, rather than having to keep track of which add-ons I have and decipher my billing statements. It would also be much more convenient if new tools were automatically included with my subscription level, instead of requiring me to manually add them as separate a la carte options. Review collected by and hosted on G2.com.

SEMRush is our go-to platform for managing all things AEO and SEO. It's easy use, easy to setup, provides powerful research tools, fantastic reporting that actually helps you make decisions and excellent competitive analysis. As SEO is changing, they continue to evolve the platform to help us stay at the forefront of AI's impact on SEO and AEO. It's seldom we have support needs but their customer support is very helpful! It was super easy to integrate SEMRush to all of our Google, Bing, and other tools. Review collected by and hosted on G2.com.

I can't think of anything I don't like about it. Review collected by and hosted on G2.com.

Semrush is the best source of aggregate data about competitors that I've personally tried, and that makes it a very competent tool in my tech stack. Analyzing new content against AEO/SEO goals and targeted keywords is amazing, it makes life a lot easier for the content teams when publishing monthly blogs. Review collected by and hosted on G2.com.

For starters, Semrush seems to lack actual enterprise management features. For example, if a coworker on my team creates a keyword list, Semrush treats that list like their property. That means if they leave the company and we remove them from the account, the list gets deleted or needs to be remade. I'm not sure what the point of this is when this is clearly an enterprise tool. People use it for work and their organization is the customer. The information inside the platform should therefore belong to the organization.

Semrush's UI also leaves a lot to be desired. It's pretty difficult to navigate and can be difficult to know which features are hiding where. There are some features I did not know existed until I found them randomly in documentation, because they were hidden in the unclear menu.

Their support team's answer to these issues was basically agreeing that it's not great, but nothing they can do. Review collected by and hosted on G2.com.

really like how Semrush gives me fast, visual overviews of any domain, so I can quickly see the main SEO metrics and traffic situation without digging through multiple reports. The Keyword Overview report is also very helpful, because in a few seconds I can understand search volume, competition, and potential of a keyword and decide whether it is worth targeting. In addition, I enjoy using the Semrush SEO Writing Assistant add-on in Google Docs, which helps me improve my articles for SEO by giving real-time suggestions on readability, keyword usage, and overall optimization directly while I write. Review collected by and hosted on G2.com.

I find the technical SEO side of Semrush quite confusing, especially when it comes to interpreting all the Site Audit issues and knowing which fixes are really important for my site in practice. The link-building suggestions are also not very clear to me, because I still do not fully understand how exactly I am supposed to get or implement the recommended backlinks based on those reports and tools. Review collected by and hosted on G2.com.

It gives you actionable clarity, not just data. It's one platform that gives full-picture visibility from SEO, paid search, competitor research, content, backlinks, and site health. It helps you know what's happening and what to do next. My account rep is usually quick to respond, and they have a built-in customer support chat feature that is helpful when you need quick answers. I use SemRush daily for all of my SEO initiatives. Review collected by and hosted on G2.com.

The built-in reporting, but most times the C-level doesn't need a data dump they need a high-level overview of what's working, and what's not working and what to do moving forward. Review collected by and hosted on G2.com.

Great tools and great data that helps you know where your business website stands online and what steps to take to make it better. Full suit of SEO and GEO tools and location management to fully manage and succeed online. Competitor and keyword research is very in depth and has great filters and sorting features to help you compare and find the most important keywords and article topics to target. Review collected by and hosted on G2.com.

Every new feature or advanced feature requires you to pay more. So if you want the advertising tools or Location/maps tools, then you will have to pay more instead of just having it all under one subscription level. That is a plus if you only want the SEO tools, but at some point you will want the more advanced tools to take your business further. Review collected by and hosted on G2.com.

nothing at all. terrible product and customer service. Review collected by and hosted on G2.com.

We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing.

eg. Position Tracking tool - our most importantly used tool.

volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in semrush its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming.

I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund.

I did the right thing - they want to scam me.

Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here. Review collected by and hosted on G2.com.

I have been using Semrush for the past 7-8 years, and it remains an amazing tool for anyone passionate about SEO. It significantly assists me with competitor and market research, effectively planning keywords and content clusters which are crucial for my SEO strategy. The recently added AI toolkit has notably enhanced my visibility on AI search platforms, making it a valuable addition. I particularly like the comprehensive keyword research capabilities and the enhanced brand visibility features that Semrush offers. Overall, it's a powerful tool that can operate like an entire team, making it indispensable for my daily operations. Additionally, setting up Semrush was straightforward and easy for me to use, which further highlights its user-friendly design. Its integration with other tools like GSC and GA4 enhances my analytical workflow, making Semrush a crucial part of my toolkit. Review collected by and hosted on G2.com.

I find that the AI visibility feature in Semrush is still quite new, and some features are marked as coming soon, which suggests they are not yet available for use. Review collected by and hosted on G2.com.

What I appreciate most about Semrush is how effortlessly it integrates into my daily SEO routine. Despite offering a vast array of features, the platform remains very user-friendly. Tasks like keyword research, competitor analysis, and site audits are all straightforward and can be completed quickly. Having so many features consolidated in one place saves me a significant amount of time, as I no longer need to juggle multiple tools. The integration with GA4, GSC, and other marketing platforms is seamless, which makes reporting and tracking much simpler. I also value the responsive customer support and the frequent product updates that continually enhance the experience. Semrush has become an indispensable part of my workflow, providing reliable and actionable insights that I rely on almost every day. Review collected by and hosted on G2.com.

The only downside I experience is occasional variation in keyword volumes across regions and the need for more API flexibility. However, these are minor compared to the overall capabilities. Review collected by and hosted on G2.com.