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Research Roundup: Humility at the Top, Motivating Your Staff, Retailer-Brand Relationships, and More
Motivating people Digital ArticleUseful and surprising findings from across academia, consultancies, and other vetted sources. -
Using Gen AI for Early-Stage Market Research
Market research Digital ArticleSynthetic customers aren’t a replacement for real ones, but studies show they could offer a powerful new lens for early insight. -
How Pop Mart Won Young Customers in a Fragmented Attention Economy
Consumer behavior Digital ArticleThree lessons from the Chinese brand behind Labubu. -
When Omnichannel Retailers Don’t Deliver What Customers Ordered
Customer service Digital ArticleUnfulfilled orders lead to long-lasting consequences, from frustrated shoppers to lower future revenue. -
Don’t Let an AI Failure Harm Your Brand
Risk management Magazine ArticleHere’s how marketers should prepare for the inevitable. -
Attract New Customers Without Alienating Your Old Ones
Customer strategy Magazine ArticleUse this framework to mitigate the risks. -
Research: Do You Know What Signals Your Logo’s Colors Are Sending?
Market research Digital ArticleColor symbolism guides are a helpful starting point, but there are many factors that go into how your logo is perceived. -
Forget What You Know About Search. Optimize Your Brand for LLMs.
Brand management Digital ArticleHow to sell your product when generative AI becomes the consumer. -
Fixing Chatbots Requires Psychology, Not Technology
Customer service Digital ArticleSix strategies for getting people to love—and buy from—your AI chatbot. -
Winning the Right Customers Isn’t Just a Sales Issue
Sales Digital ArticleA successful go-to-market strategy requires good communication from the C-suite. -
Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
How Gen AI Is Transforming Market Research
AI and machine learning Magazine ArticleA guide to the most promising opportunities. -
Research: How to Advertise to Distracted Consumers
Advertising Digital ArticleIn a world full of distractions, your best strategy may be to embrace them. -
Research: What Consumers Find Persuasive in Online Reviews
Sales and marketing Digital ArticleAn analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the item in question is likely to be purchased. -
Research: How Top Reviewers Skew Online Ratings
Consumer behavior Digital ArticleFrequent reviewers have more stringent standards, which can lower scores for high-quality products. Here’s how to fix that. -
Contract Negotiations Should Be Collaborative, Not Adversarial
Negotiation strategies Digital ArticleA survey of 937 organizations found that many remain stuck in a counterproductive approach to making deals. -
How to Create Products That Grow with Their Users
Design thinking Digital ArticleThe future belongs to the products that adapt to new contexts and create sustainable value over time. -
Research: How “Buy Now, Pay Later” Is Changing Consumer Spending
Marketing Digital ArticleA study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers. -
Design Products That Won’t Become Obsolete
Design thinking Magazine ArticleConsumers change and grow. Your offerings should, too. -
Personalization Done Right
AI and machine learning Magazine ArticleThe five dimensions to consider—and how AI can help
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Press Play: Why Every Company Needs a Gaming Strategy
Brand management Book32.00View Details An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that... -
AI First: The Playbook for a Future-Proof Business and Brand
32.00View Details AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for... -
Schneider Electric: Leading the Way in Sustainable Sourcing - Case (A)
Market research Case Study11.95View Details The two-part case on Schneider Electric (SE) provides an opportunity to study the challenges involved in reducing Scope 3 emissions by working toward... -
Schneider Electric: Leading the Way in Sustainable Sourcing - Case (B)
Market research Case Study5.00View Details The two-part case on Schneider Electric (SE) provides an opportunity to study the challenges involved in reducing Scope 3 emissions by working toward... -
ANKA: Shifting from e-commerce to social commerce for African goods in Cote d'Ivoire
Business models Case Study11.95View Details ANKA (formerly Afrikrea) is an e-commerce company founded in Cte d'Ivoire by Moulaye Tabour, Kadry Diallo, and Luc Perussault Diallo in 2015 as a response... -
Johnnie Walker: Tapping into a New Market in South Africa
Consumer behavior Case Study11.95View Details Kyle Lesch, head of whisky and reserve at Diageo, pondered how to successfully revitalize and transform the Johnnie Walker (JW) brand and regain market... -
Capel: At a Crossroads
Consumer behavior Case Study11.95View Details Cooperativa Agrícola Pisquera Elqui Limitada (Capel) produced Pisco Capel, Chile's leading pisco brand, but sales of the product were declining. By 2022,... -
Like: The Button That Changed the World
32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
SummerGate Winery: Snapping Back
Consumer behavior Case Study11.95View Details In April 2024, SummerGate Winery founder, owner, and winemaker Gillian Stohler faced a challenge when her vineyard, located in Summerland, British Columbia... -
Operations Science: Offering Timely Reviews on Scientific Papers
Employee incentives Case Study11.95View Details The Editor-in-Chief of a scientific journal is wondering how to reduce the review cycle times to offer timely feedback to authors and improve the stature... -
How to Advertise a Crusade Against Smartphones: Light Phone's Minimalist and Community-based Approach
Growth strategy Case Study11.95View Details In 2015, Kaiwei "Kai" Tang and Joe Hollier co-founded The Light Phone (TLP), a startup with a mission to create a minimalist, distraction-free phone designed... -
Behind the Box Office: Decoding Movie Magic
Consumer behavior Case Study11.95View Details This case places students in the shoes of a movie industry executive at Universal City Studios LLC navigating uncertainties around future movie creation.... -
Uniting Worlds: Microsoft's Acquisition of Activision
Consumer behavior Case Study11.95View Details Set in 2023, this case explores the merger between Microsoft Corporation (Microsoft) and Activision Blizzard, Inc. (Activision), two of the largest companies... -
Unigreen Eats: Sparking a Sustainable Food Revolution on Campus
Consumer behavior Case Study11.95View Details UniGreen Eats is a student-led society dedicated to promoting sustainable diets at The Hong Kong University of Science and Technology, a public university... -
Uber Clean: Creating an Uber for Laundry
Consumer behavior Case Study11.95View Details In late 2021, Uber was considering a growth opportunity by entering the laundry and dry-cleaning market through a service named Uber Clean, designed to... -
Understanding Consumer Responses to Brand Activism
Consumer behavior Case Study8.95View Details This technical note examines how consumers respond to brand activism, the growing phenomenon where brands take public stances on controversial sociopolitical... -
The Row: Can Quiet Luxury Grow without Becoming Loud?
Brand management Case Study11.95View Details Fashion brand The Row embodies "quiet" luxury, a concept that prizes high-quality, timeless pieces over conspicuous logos and up-to-the-minute designs.... -
Xiaohongshu: E-Commerce Challenges and Strategies
Brand management Case Study11.95View Details Founded in 2013, Xiaohongshu had evolved from an online shopping guide into a major app. By August 2023, the platform had introduced the "buyer era,"... -
BigBasket and Quick Commerce: The Basket is big, but can it get Quicker?
Business models Case Study11.95View Details BigBasket, an online grocery platform launched in 2011, established itself as a leader in India's fast-growing e-commerce market, capturing a 37% share... -
ALPAL: Developing a B2B Go-to-Market Sales Strategy
Market research Case Study11.95View Details In 2024, Bianca Robinson, chief innovation officer for ALPAL, a leading South African packaging firm, was at a strategic crossroads. There was clear opportunity...