McDonald’s Mission Statement  Provide world-class safety to protect the lives of

customers.
McDonald’s mission statement is officially stated as follows:  Provide optimization of energy/infrastructure to
“Our mission is to be our customers’ favorite place and local communities.
way to eat & drink. We’re dedicated to being a great  Put high priority on safety and promote product
place for our people to work; to being a strong, positive development with the ultimate goal of “completely
presence in your community; and to delivering the eliminating traffic casualties”.
quality, service, cleanliness and value our customers  Deliver cars that stimulate and even inspire, and
have come to expect from the Golden Arches – a earn smiles from our customers.
symbol that’s trusted around the world.”  Address employees’ education under “Genchi-
In its mission statement, McDonald’s includes details about its genbutsu” philosophy, which is to go to the source to
market position, as shown in the “favorite place and way to eat find the facts to make correct decisions, build
& drink” component. Also, the human resource management consensus and achieve goals at our best speed.
approach is highlighted in the “great place for our people to  Through true mutual trust with partners,
work” component. In addition, McDonald’s mission statement contribute to the development of new technology and
covers its corporate social responsibility position in the “positive improved expertise.
presence in your community” part. The rest of the mission  Contribute to economic development of local
statement indicates McDonald’s brand image and the character communities with R&D operations functioning
of its products. A strategic objective based on this mission
effectively in each region.
statement is global brand development to strengthen the
Toyota’s mission statement focuses on products. The firm
company’s ability to attract customers and investors. A related
always considers the preferences and expectations of
financial objective based on McDonald’s mission statement is
consumers, arguably based on trends and market research. In
cost minimization to optimize value.
the strategic actions encompassed in its mission statement,
Toyota emphasizes quality of products, with reference to such
criteria as safety and customer satisfaction. In addition, Toyota’s
Toyota’s Mission Statement mission statement specifies employee education as a way of
achieving the human resource development aim in its vision
Toyota Motor Corporation uses various mission statements for statement. Also, this mission statement shows that Toyota
its businesses in different markets. However, with regard to the maintains its commitment to technological innovation.
business of automobile manufacturing and sales, the company’s Innovation is seen as a way for the company to achieve its aims
mission statement pertains to its strategic actions in technology. in product quality, customer satisfaction, and corporate social
Thus, Toyota’s mission statement is as follows: “Create responsibility. Thus, Toyota’s mission statement is holistic and
vehicles that are popular with consumers.” In aligned to its vision statement
expanded form, Toyota’s mission statement includes the
following strategic actions:
The Mission Statement of the Coca accelerate the world’s transition to sustainable energy.” This new
statement indicates a slight but significant shift in the company’s
Cola Company business, to address market opportunities for renewable energy. In a
way, the new corporate mission recognizes the relevance of the firm’s
Their mission statement is to maximize shareholder value over time.
batteries and related energy storage products in markets in addition to
In order to achieve this mission, they must create value for all the the electric vehicle market. Tesla Inc.’s mission statement has the
constraints they serve,including their consumers, customers, bottlers, following notable components:
and communities. The Coca Cola Company creates value by executing 1. To accelerate
comprehensive business strategy guided by six key beliefs:
2. The world’s transition
1. Consumer demand drives everything we do. 3. To sustainable energy
2. Brand Coca Cola is our core business The “to accelerate” component of the corporate mission statement
establishes Tesla’s role in pushing the industry toward advanced
3. We will serve consumers, broad selection of the non-alcoholic ready- technologies for sustainable business and products that rely on
to-drink beverages they want to drink through out the day. renewable energy. The corporate mission also mentions “the world’s
4. We will be the best marketers in the globe. transition,” which indicates the company’s expectation of successful
dominance in the global market for electric automobiles and related
5. We will think and act locally.
products. This component directly relates with the corporate vision
6. We will lead as a model corporate citizen. statement’s emphasis on the global market. Moreover, the change from
The ultimate objectives of our business strategy are to add volume, “sustainable transport” to “sustainable energy” shows that Tesla, Inc.’s
expand our share of worldwide nonalcoholic ready to drink beverages corporate mission statement evolves to match the current strategic
sales, maximize our long term cash flows, and create economic value objectives of the business. For example, the company used to focus on
added by improving economic profit. The Coca Cola system has more producing electric automobiles only. However, this company analysis
than 16 million customers around the world that sells or serves our case shows that the growing demand for renewable energy is now
products directly to consumers. We keenly focus on enhancing value for reflected in the corporation’s improved business scope, to cover
these customers and helping them grow their beverage businesses. We
products like batteries and other potentially profitable renewable
strive to understand each customer's business and needs, whether that
customer is a sophisticated retailer in a developed market a kiosk owner energy solutions in the future.
in an emerging market. There are nearly 6 million people in the world
who are potential consumers of our company's product. Ultimately, our Amazon.com Inc.’s Vision Statement & Mission Statement
success in achieving our mission depends on our ability to satisfy more of
their beverage consumption demands and our ability to add value for
customers. We achieve this when we place the right products in the right Amazon.com Inc.’s vision and mission statements have pushed the
markets at the right time. company to become the largest online retailer in the world. This
success is attributed to stringent measures to ensure that the mission
and vision statements are fulfilled. The corporate vision statement
Tesla Inc.’s Mission Statement provides organizational direction toward a desired future condition of
the business. The corporate mission statement presents business goals
Tesla’s mission statement was “to accelerate the world’s transition to and guides strategic formulation in the company. Amazon’s vision
sustainable transport.” However, in mid-2016, under Elon Musk’s statement shows a future of global dominance in the online retail
leadership, the company changed the corporate mission to “to industry. On the other hand, Amazon’s mission statement focuses on
effective and high-quality service. The fulfillment of these official
statements facilitates further enhancement of the e-commerce business
for long-term success in the global market.

Amazon.com’s mission statement is responsible for the attractiveness