INTERACTIVE
MODULE
FOR
MEDIA
INFORMATION
LITERACY
Teacher: Joel Cabusao Lacay
Educ’l Attainment: BS COMPUTER SCIENCE
Subject: MEDIA AND INFORMATION LITERACY
Topic: MEDIA AND INFORMATION LANGUAGES
Module Content:
Lesson 6:
A. Media Languages
B. Codes, Conventions, and Messages
C. Audiences, Producers and Other Stakeholders
Specific Learning Objectives
At the end of the lesson, the learners are able to:
• know codes, conventions and messages
• Differentiate audience, producers, and other stakeholders in media and information languages
Pre-test. MULTIPLE CHOICE. Write your answer in the blank sheet of paper.
1. It is a group of people who participate in a show.
a. audience b. convention c. producer d. sponsors
2. These are systems of signs, which create meanings.
a. codes b. conventions c. symbolic d. technical
3. It shows what is beneath the surface of what we see.
a. codes b. message c. symbolic d. technical
4. It is communication sent by the media to its audience.
a. codes b. message c. symbolic d. technical
5. It is defined as a source of credible and current information.
a. data b. information c. internet d. media
6. These are the generally accepted ways of doing something.
a. codes b. conventions c. symbolic d. technical
7. It is the knowledge that you get about someone or something.
a. information b. media c. literate d. technology
8. It is the capacity to understand, analyze, and critique the media.
a. media b. media literacy c. information literacy d. media and
information literacy
9. These are gadgets you wear but there are important distinctions.
a. 3D Environment b. MOOC c. Wearable technology d. Ubiquitous learning
10. It is a bunch of rights in certain creative works like texts and artistic works.
a. addiction b. copyright c. plagiarism d. virtual self
.
Media and Information Languages
Technical, written and symbolic tools used to construct or suggest meaning in media
forms and products. Media codes include the use of camera, acting, setting, mise en
scene, editing, lighting, sound, special effects, typography, cooler, visual composition,
text and graphics.
Codes and Conventions
Codes are systems of signs, which create meaning. Codes can be divided into two categories –
technical and symbolic. Technical codes are all the ways in which equipment is used to tell the
story in a media text, for example the camera work in a film. Symbolic codes show what is
beneath the surface of what we see.
Conventions are rules or generally accepted ways to construct meaning
in media products. Conventions are generally accepted ways to use media techniques
in media products. ... This is a convention of film in action.
Media Languages - are codes, conventions, formats, symbols and narrative structures that
indicate the meaning of media messages to an audience
Types of Codes:
SYMBOLIC CODES - show what is beneath the surface of what we see (objects,
setting, body language, clothing, color, etc.) or iconic symbols that are easily understood
Examples:
Objects
Setting
Body Language
Clothing and Color
WRITTEN CODES - are the formal written language used in a media product. Just like
technical and symbolic codes, written codes can be used to advance a narrative,
communicate information about a character or issues and themes in the media product.
Examples:
Headlines
Captions
Speech Bubbles
Language Style
TECHNICAL CODES - Are ways in which equipment is used to tell the story - This
includes sound, camera angles, types of shots and lighting as well as camera
techniques, framing, depth of field, lighting, exposure and juxtaposition.
Examples:
Camera Actor Expressions
Lights Costume
Sound Setting
Editing
Setting
CONVENTIONS - Refers to a standard or norm that acts as a rule governing behavior - Are
generally established and accepted ways of doing something
MESSAGE - the information sent to a receiver from a source
AUDIENCE - the group of consumers for whom the media message was constructed as well as
anyone else who is exposed to the message
PRODUCERS - People engaged in the process of creating and putting together media content
to make a finished media product
STAKEHOLDERS - Libraries, archives, museums, internet and other relevant information
providers.
Activity 1.
Name: Score:
Schedule: Date:
Give personal definition Provide Sample Picture
Camera
Lights
Sound
ENUMERATION. Write your answer in the blank sheet of paper.
1-4. Give at least 4 examples of symbolic codes.
5-8. Give the 5 examples of written codes.
9-10. Give at least 2 examples of technical codes.
Bibliography:
Media and Information Literacy by: Mark N. Abadiano Ph.D.
http://communicationtheory.org/category/communicati on-
models/page/2/
http://communicationtheory.org/types-of-communication/
http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as- composite-
concept/
http://unesdoc.unesco.org/images/0022/002246/224655e. pdf
http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf
https://www.slideshare.net/arnielping/media-and-information-
literacy-communication
