SYLLABUS FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
[BBA]
This syllabus applies to candidates admitted to the first year of study of the 4-year curriculum in the
academic year 2021-22 and thereafter.
1. Candidates must enroll and attempt examination in not fewer than 240 credits of courses in
accordance with the regulations and the syllabuses.
2. Major
At the end of the first year, candidates shall declare their major. During their year two, three,
and four of studies, candidates are required to complete one of the following majors: (1)
Entrepreneurship, Design and Innovation (EDI), (2) Finance, (3) Human Resource
Management (HRM), (4) Information Systems and Analytics (ISA), or (5) Marketing, unless
otherwise permitted by the Board of the Faculty. The list of courses required for each major is
set out below.
3. To fulfill the graduation requirement of this degree as specified by the Board of the Faculty of
Business and Economics in accordance with UG 5 of the Regulations for First Degree Curricula,
candidates must satisfactorily complete the credits of courses identified by an asterisk (*).
Those courses include the following areas of study: English language enhancement (12 credits),
Chinese language enhancement (6 credits) and Common Core courses (36 credits), and
successful completion of a capstone experience.
4. The Common Core courses are categorized under four Areas of Inquiry (AoI): “Science,
Technology, and Big Data”, “Arts and Humanities”, “Global Issues”, and “China: Culture, State
and Society”. Candidates must complete a total of 36 credits, comprising at least one and not
more than two courses from each Area of Inquiry with not more than 24 credits of courses
being selected within one academic year except where candidates are required to make up for
failed credits.
5. The following courses are designated as Faculty Core courses: ACCT1101, ECON1210,
FINA1310 and a statistics course, as prescribed in the syllabus. Candidates are not required to
re-take Faculty Core courses where any of these courses form part of the requirements of a
second major offered by the Faculty of Business and Economics, however, candidates must
complete an equivalent number of credits of free electives in lieu of the Faculty Core courses.
6. The courses listed in the syllabus will not necessarily be offered every year; from time to time,
depending on the exigencies of staffing, additional courses may be offered. The Faculty of
Business and Economics will only offer electives for which sufficient student demand has been
expressed in any one year.
7. For courses offered by the Faculty of Business and Economics, the final examination is
normally 2 hours in length. Final grading will normally be determined by performance in the
final examination (30-60%) and an assessment of coursework (40-70%) except for final
project/final papers which will be assessed by 100% coursework.
8. Candidates should take note of any impermissible combinations of majors/minors listed in the
document “Major/Minor Programmes offered by FBE” for the year concerned.
9. Candidates are not permitted to enroll in courses where significant portions of the course
contents overlap with each other, or where the courses are mutually exclusive.
Candidates must undergo a selection process arranged by the Programme Director.
1
A. Common Requirements for All BBA Majors
UG 5 requirements [54 credits]
(a) Languages*[18 credits]
Course code Course title Year of study Credits
CAES1000# Core University English* 1 6
CAES9920 Academic communication for business and 2 6
economics*
CBBA9001^ or Practical Chinese for BBA/BBA(Acc&Fin) 3
students* or
6
CUND9002^ or Practical Chinese and Hong Kong society or 1 or 2 or 3
CUND9003^ Cantonese for Non-Cantonese speaking students 1 or 2 or 3
#
Candidates who have achieved Level 5 or above in English Language in the Hong Kong Diploma of
Secondary Education Examination, or equivalent, are exempted from this requirement, and Core
University English is optional. Those who do not take this course should take an elective course in
lieu, see Regulation UG 6.
^
Putonghua-speaking candidates must take CUND9002 or CUND9003. Students who have not
studied the Chinese language during their secondary education or who have not attained the requisite
level of competence in the Chinese language to take CBBA9001 should write to the Board of the
Faculty to apply for exemption from the Chinese language requirement and take a 6-credit Cantonese
or Putonghua language course offered by the School of Chinese especially for international and
exchange students, or take a free elective course, in lieu of CBBA9001. If a Cantonese or
Putonghua language course offered by the School of Chinese or a free elective course is taken in lieu
of CBBA9001, it may be taken in any year of study.
(b) HKU Common Core Curriculum* [36 credits]
Course code Course title Year of study Credits
CCXXxxxx 4 CC courses in all four Areas of Inquiry* 1 24
CCXXxxxx 2 CC courses in any two Areas of Inquiry* 2 12
B. Specific Requirements for Individual BBA Majors
1. Major in Entrepreneurship, Design and Innovation [78 credits]
Course code Course title Year of study Credits
Faculty Core Courses – complete all of the following courses:
ACCT1101 Introduction to financial accounting 1 6
ECON1210 Introductory microeconomics 1 6
Statistics requirement – choose one of the following courses:
ECON1280 or Analysis of economic data or
STAT1602 or Business statistics or 1 6
STAT1603 Introductory statistics
FINA1310 Corporate finance 2 6
Disciplinary Core Courses – complete all of the following courses:
IIMT2601 Management information systems 2 or 3 6
MGMT2401 Principles of management 2 or 3 6
MKTG2501 Introduction to marketing 2 or 3 6
IIMT3623 Design thinking: concepts and applications 3 or 4 6
STRA4701 Strategic management 3 or 4 6
IIMT3624 Design studio* (Capstone course) 4 6
2
Course code Course title Year of study Credits
Disciplinary Electives – complete three of the following courses, at least one of them must be
IIMT3627 or IIMT3682:
BUSI1807 Business consulting practicum 2 or 3
IIMT3621 Creativity and business innovation 2 or 3
IIMT3626 Values-driven innovation 2 or 3 18
IIMT3627 Venture and entrepreneurship management 2 or 3
IIMT3682 IT and entrepreneurship 3 or 4
Free Electives [108 credits] – any courses except Common Core courses
Reference Table for BBA Major in Entrepreneurship, Design and Innovation
Year Lang. Common Major in Free Total
Core Entrepreneurship, Electives
Design
and Innovation
I 6 credits 24 credits 18 credits 12 credits 60 credits
II 6 credits 12 credits 24 credits 18 credits 60 credits
III 6 credits - 18 credits 36 credits 60 credits
IV - - 18 credits 42 credits 60 credits
Total 18 credits 36 credits 78 credits 108 credits 240 credits
2. Major in Finance [78 credits]
Course code Course title Year of study Credits
Faculty Core Courses – complete all of the following courses:
ACCT1101 Introduction to financial accounting 1 6
ECON1210 Introductory microeconomics 1 6
FINA1310 Corporate finance 1 6
Statistics requirement – choose one of the following:
ECON1280 or Analysis of economic data or
STAT1602 or Business statistics or 1 or 2 6
STAT1603 Introductory statistics
Disciplinary Core Courses – complete all of the following courses:
ECON1220 Introductory macroeconomics 1 or 2 6
Mathematics requirement – choose one of the following:
MATH1009 or Basic mathematics for business and economics or
1 6
MATH1013 University mathematics II
ECON2280 Introductory econometrics 2 or 3 6
FINA2320 Investments and portfolio analysis 2 or 3 6
FINA2322 Derivatives 2 or 3 6
ECON4200 Senior seminar in economics and finance*
4 6
(Capstone course)
Disciplinary Electives
Business requirement – choose one of the following:
IIMT2601 or Management information systems or 2 or 3 or 4
MGMT2401 or Principles of management or 2 or 3 or 4 6
MKTG2501 Introduction to marketing 2 or 3 or 4
FINAxxxx Finance disciplinary electives 2 or 3 or 4 12
Free Electives [108 credits] – any courses except Common Core courses
3
Reference Table for BBA Major in Finance
Year Lang. Common Major in Free Total
Core Finance Electives
I 6 credits 24 credits 24 credits 6 credits 60 credits
II 6 credits 12 credits 18 credits 24 credits 60 credits
III 6 credits - 18 credits 36 credits 60 credits
IV - - 18 credits 42 credits 60 credits
Total 18 credits 36 credits 78 credits 108 credits 240 credits
3. Major in Human Resource Management [78 credits]
Course code Course title Year of study Credits
Faculty Core Courses – complete all of the following courses:
ACCT1101 Introduction to financial accounting 1 6
ECON1210 Introductory microeconomics 1 6
Statistics requirement – choose one of the following:
ECON1280 or Analysis of economic data or
STAT1602 or Business statistics or 1 6
STAT1603 Introductory statistics
FINA1310 Corporate finance 2 6
Disciplinary Core Courses – complete all of the following courses:
IIMT2601 Management information systems 2 or 3 6
MGMT2401 Principles of management 2 or 3 6
MKTG2501 Introduction to marketing 2 or 3 6
MGMT3405 Organizational behaviour 2 or 3 or 4 6
STRA4701 Strategic management* (Capstone course) 4 6
Disciplinary Electives – complete four of the following courses:
MGMT3403 Leadership 2 or 3 or 4
MGMT3404 Cross-cultural management 2 or 3 or 4
MGMT3415 Principles of entrepreneurship 2 or 3 or 4
MGMT3416 Storytelling: global business communication 2 or 3 or 4
MGMT3417 The European business environment 2 or 3 or 4 24
MGMT3429 Strategic human resources management 2 or 3 or 4
MGMT3434 Human resource: theory and practice 2 or 3 or 4
MGMT3475 Current topics in human resource management 2 or 3 or 4
MGMT3476 Managing organizational change 2 or 3 or 4
Free Electives [108 credits] – any courses except Common Core courses
Reference Table for BBA Major in Human Resource Management
Year Lang. Common Major in Free Total
Core Human Resource Electives
Management
I 6 credits 24 credits 18 credits 12 credits 60 credits
II 6 credits 12 credits 24 credits 18 credits 60 credits
III 6 credits - 18 credits 36 credits 60 credits
IV - - 18 credits 42 credits 60 credits
Total 18 credits 36 credits 78 credits 108 credits 240 credits
4
4. Major in Information Systems and Analytics [78 credits]
Course code Course title Year of study Credits
Faculty Core Courses – complete all of the following courses:
ACCT1101 Introduction to financial accounting 1 6
ECON1210 Introductory microeconomics 1 6
Statistics requirement – choose one of the following:
ECON1280 or Analysis of economic data or
STAT1602 or Business statistics or 1 6
STAT1603 Introductory statistics
FINA1310 Corporate finance 2 6
Disciplinary Core Courses – complete all of the following courses:
IIMT2641 Introduction to business analytics 1 or 2 or 3 6
IIMT2601 Management information systems 2 or 3 6
MGMT2401 Principles of management 2 or 3 6
IIMT3601 or Database management or
2 or 3 or 4 6
COMP3278 Introduction to database management systems
IIMT3602 or Information systems analysis and design or
2 or 3 or 4 6
COMP3297 Software engineering
IIMT3603 Project management 3 or 4 6
IIMT3642 Managing and mining big data 3 or 4 6
IIMT4601 Information systems project management* 4 6
(Capstone course)
IIMT4602 Digital innovation 4 6
Free Electives [108 credits] – any courses except Common Core courses
Reference Table for BBA Major in Information Systems and Analytics
Year Lang. Common Major in Free Total
Core Information Systems Electives
and Analytics
I 6 credits 24 credits 18 credits 12 credits 60 credits
II 6 credits 12 credits 24 credits 18 credits 60 credits
III 6 credits - 18 credits 36 credits 60 credits
IV - - 18 credits 42 credits 60 credits
Total 18 credits 36 credits 78 credits 108 credits 240 credits
5. Major in Marketing [78 credits]
Course code Course title Year of study Credits
Faculty Core Courses – complete all of the following courses:
ACCT1101 Introduction to financial accounting 1 6
ECON1210 Introductory microeconomics 1 6
Statistics requirement – choose one of the following:
ECON1280 or Analysis of economic data or
STAT1602 or Business statistics or 1 6
STAT1603 Introductory statistics
FINA1310 Corporate finance 2 6
Disciplinary Core Courses – complete all of the following courses:
MKTG2501 Introduction to marketing 1 or 2 6
MGMT2401 Principles of management 2 or 3 6
MKTG3501 Consumer behaviour 2 or 3 or 4 6
MKTG3502 Marketing research 2 or 3 or 4 6
MKTG3524 Digital marketing 2 or 3 or 4 6
5
Course code Course title Year of study Credits
MKTG3531 Strategic marketing management* (Capstone 4 6
course)
Disciplinary Electives – complete three of the following courses, two from List A and one
from List B:
List A (Marketing Strategy) – choose two of the following:
MKTG3511 Advertising management 2 or 3 or 4
MKTG3512 Brand management 2 or 3 or 4
MKTG3523 Global marketing 2 or 3 or 4 12
MKTG3525 Services marketing 2 or 3 or 4
MKTG3526 Innovation and new product development 2 or 3 or 4
List B (Quantitative Marketing) – choose one of the following:
MKTG3527 Pricing strategies 2 or 3 or 4
MKTG3528 Marketing analytics 2 or 3 or 4
6
MKTG3529 Social media marketing 2 or 3 or 4
MKTG3530 Big data marketing 2 or 3 or 4
Free Electives [108 credits] – any courses except Common Core courses
Reference Table for BBA Major in Marketing
Year Lang. Common Major in Free Total
Core Marketing Electives
I 6 credits 24 credits 18 credits 12 credits 60 credits
II 6 credits 12 credits 24 credits 18 credits 60 credits
III 6 credits - 18 credits 36 credits 60 credits
IV - - 18 credits 42 credits 60 credits
Total 18 credits 36 credits 78 credits 108 credits 240 credits
6
FINANCE DISCIPLINARY ELECTIVES
Course code Course title Credits
ACCT3114 Valuation using financial statements 6
FINA2311 Case studies in corporate finance 6
FINA2312 Advanced corporate finance 6
FINA2330 Financial markets and institutions 6
FINA2331 Management of commercial banks 6
FINA2332 International banking 6
FINA2342 Insurance: theory and practice 6
FINA2343 Lending and credit in private banking and corporate banking (1) 6
FINA2344 Lending and credit in private banking and corporate banking (2) 6
FINA2382 Real estate finance 6
FINA2383 International financial management 6
FINA2390 Financial programming and databases 6
FINA3316 Investment banking: valuation, LBOs, and M&A 6
FINA3317 Entrepreneurial finance 6
FINA3318 China’s financial system and markets 6
FINA3319 Green finance and impact investing 6
FINA3322 Credit risk 6
FINA3323 Fixed income securities 6
FINA3324 Interest rate models 6
FINA3325 Alternative investments 6
FINA3326 Equity valuation and investment management 6
FINA3327 Hedge funds: strategies, business management, and institutions 6
FINA3334 Private banking and wealth management 6
FINA3335 Current issues in asset management and private banking industry 6
FINA3336 Investment consulting, institutional business and family office 6
FINA3340 Risk management 6
FINA3350 Mathematical finance 6
FINA3351 Spreadsheet financial modeling 6
FINA3353 Regulatory, operational and valuation issues in finance 6
institutions
FINA3360 Financial practicum 6
FINA3381 Behavioral finance 6
FINA3382 Structured finance and securitization 6
FINA3383 Financial regulations and compliance 6
FINA3384 Special topics in finance 6
FINA3391 Reading course 6
FINA4341 Quantitative risk management 6
FINA4350 Text analytics and natural language processing in finance and 6
fintech
FINA4354 Financial engineering 6
FINA4359 Big data analytics applied toward quantitative finance 6
FINA4392 Dissertation 12
