11.008 tis Copying? Aaickiecion Copying What is Copywriting? A quick introduction to Copy Pefiniion eS Goeywuriting and Gaprausites y Shorhbisipayab Copywriting Products from Copywriting industry Diiffere Definition of Copywriting and Copywriter COPYWRITING ha41123, 908 What is Copying? A quick inraduction to Copyarting ‘Years later, the size of the publications was reduced to speed up the process. That was the time when small-sized publica popular. In the early 1600s, when the technology of mass printing was developed, the world saw newspapers being print. the streets. About 60 years later, (1660), the first English-language newspaper (Oxford Gazette) was published. It was a I Definition of Copywriting and Copywrlier Short History of Copywriting. Products from Copywriting industry. _ Differs laroments far acrrticements “This hirh marked-a hreahransty in the develanment af ramvacriting when renuwriters ume and without too much effort as betore. 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There really is no time like the present. Email ads Blog posts How to stop screwing yourself over Best Photo Apps For Your Smartphone TEDxSF411723, 908 ‘What is Copywiting? A quick inrodueton to Copywriting CONTE Definition of Copywriti ‘The definition of Copywriting is only encapsulated in the activity of drafting advertising documents (copying), while Co including researching the interests of readers, planning, using copywriting products to reach customers (readers) to serve Major tasks in the field of Copywriting eens’ Penn nue Sas JOB; LQ MAJOR TASKS IN THE FIELD OF COPYWRITING © LY ele Remasrers ht411728, 908 ‘What is Copywriting? A quick inroducton to Copywriting Before copywriters can start drafting, they need to grasp the information related to the topic or idea that needs to be writ already available (information on the product, catalog, profile of the business), but in other cases, copywriters need to vis conduct research to obtain the necessary dat Definition of Copywriting and Copywriter Short history of Copywriting Products from Copywriting industr y. Diflere Of course, editing is the main forte of copywriters. For copywriters who are freelancers, or work full-time and part-time editorial work will include the process from creating content layouts, implementing content, detailed content, to the adju Meanwhile, in some large, highly specialized businesses in copywriting, each of the above steps can be handled by a dif Media composing In the age of multimedia con! "even professional photo and video editing. However, in some other cases, this job can be taken up by people with expert , photos or video clips will often appear in articles and copywriting products. Most copy411723, 908 What is Copywriting? A quick inrodueton to Copywriting COMMON COPYWRITING STYLES Definition of Copywriting and Copywri TRADITIONAL COPYWRITING MODERN COPYWR Traditional copywriting Traditional copywriters are copywriters who publish publications such as newspaper advertisements, flyers, letters, billb. are very good at using language and are strict about their language. grammar & presentation, to create impressive and pe ‘These copywriters usually work in newsrooms or advertising agencies. Modern copywriting Modem copywriters are people who create publications in the form of media such as website articles, social networks, bi traditional school, modern copywriters do not put emphasis on grammar, but always promote creativity in word usage an trending... icons, symbols are often used in the works of modern copywriters. Major types of Copywriters MAJOR TYPES OF COPYWRITERS fee erg | Dies saris Full-time Co ht411723, 908 What is Copywriting? A quick inrodueton to Copywriting Corporate Copywritier In contrast to Agency Copywriters, Corporate Copywriters work for only one business at a time, and their products only efinjtion of Copywriting and Copywriter Short history of Copywriting Products from Copywriting industry Differe Rone Raeey babheses bate co Rotate a Sear WOR moe ait Svantation citer for Copy wHtetS 86 they OH term experience 0 nave the mignest Work erniciency. Ime AMOUNL OF SPEcTallzea Work inal Corporate Copywriters are ass cases these Copywriters will have to take on a number of other jobs. If the work efficiency of the Corporate Copywriters is high, they will enjoy high salaries, bonuses and allowances comps Copywriters, as well as other welfare regimes such as social insurance and travel. health check... Freelance Copywriter Ifyou are a Copywiter who does not like to be tied down at work, then Freelance Copywriter is a suitable choice for you capitalist model, meaning that the income will be exactly according to your work productivity. Eamings are calculated 01 based on the requirements of the business, without the appearance of a fixed salary. Currently, there are quite a few websites for Freelance Copywriters such as vlance.vn, glints.com, upwork.com... These \ create accounts, view projects or positions. Jobs are posted by businesses, contact employers to join projects, get jobs... Categorized by employment mode: Full-time Copywriter & Part-time Copywriter Full-time Copywriter Full-time Copywriters spend 100% of their working time on Copywriting tasks at the company. Part-time Copywriter Part-time Copywriter only spends part of his working time on Copywriting tasks, maybe only | session/day, or a few day for other professional work, or study & research, Required qualities and skills of a copywriter PN imma ile ltt The ability to g fluently and develop REQUIRED QUALITIES AND SKILLS OF A COPYWRITER ht41123, 608 What is Copying? A quick inraduction to Copyarting To cultivate this ability, copywriters need to expand their interest to more problems in life to have more experience, the a In addition, copywriters need to practice empathy (putting themselves in the shoes of others) to have more accurate, mul ctives, ‘BihScon Definition of Copywriting and Copywriter Short history of Copywriting Products from Copywriting industry Differe While a copywriter’s primary job is to produce content, the ability to consume content is also crucial. Just like a singer, i to listen and appreciate good music. A copywriter must be able to judge how good a copywriting product is, what conten around the topic, what information flows represent the fast pace of life in society, ‘The ability to optimize SEO We live in a time where digital content is taking over traditional content, Therefore, the role of SEO (Search Engine Opti copywriting products can reach more readers through search engines (Google, Bing, Yahoo...). SEO is a process that incl important stage, Onpage Optimization. In addition to the content value, copywriters need to optimize the title, descriptioi viewing experience of the content on the website, the robots scan the content more easily and index it faster: Intps:ifon hocmarketing.orgidigtal markstinghwhatis-copywriting.guide-tc-copywritng for-beginners ory