CAHAGNAAN NATIONAL HIGH SCHOOL

CAHAGNAAN MATALOM, LEYTE

LEVEL OF TIKTOK USAGE AMONG TEENAGERS AT CAHAGNAAN

NATIONAL HIGH SCHOOL YEAR 2023-2024

In Partial Fulfillment of the Requirements of the Practical Research 2

S.Y. 2023-2024

CATAMBACAN, ANGELINE
CODAL, LUJILLE
COSTILLAS, MEKAELA
EBRADO, SYRIL ANN
FREJAS, HANNAH
LAMOSTE, ANGEL
TENIO, MARICAR
COSTILLAS, JOHN PAUL
DEL ROSARIO, RYAN-GE
SERDAN, JAKE
YARTE, REYSON ANTHONY
 CHAPTER I

Background of the study

INTRODUCTION

The widespread adaptation of social media platforms has

revolutionized how teenagers interact, communicate and consume

content. Among these platforms, tiktok has gained immense

popularity among teenagers offering a diverse range of short-form

videos. However, concerns have emerged regarding the excessive

usage of tiktok among teenagers, which may have detrimental effects

on their well-being and daily functioning.

Excessive tiktok usage can lead to several problems. Firstly, it

can contribute to diminished productivity as teenagers may spend

significant amounts of time scrolling, watching, ang create content

affecting their academic performance and engagement in other

essential activities. Secondly, excessive tiktok usage may result in

negative psychological effects, including increased anxiety, depression,

and decrease self-esteem, as teenager compare themselves to others

and experience social pressures within the platforms environment.

In the early 2000s, social media platforms such as

FRIENDSTER, MYSPACE, and FACEBOOK began to gain popularity,

providing users with new avenues for online social interaction. This

shift marked the beginning of the digital era where individuals could

connect and share content with others across the globe. Tiktok was
launched globally in 2017, merging with the existing app Musical.ly. It

quickly gained popularity among teenagers due to its user-friendly

interface, algorithm driven content recommendation, and the ability to

create and share short videos with various effects and filters.

Cognitive Dissonance Theory (1957), suggests that individuals

experience conflict with their behaviors. Excessive tiktok usage may

lead to cognitive dissonance if teenagers feel it conflicts with their

desire for productivity or a balanced lifestyle.

“Microcelebrity” introduced by Senft, characterizes user who

systematically manage its platform practices to amp up its popularity.

It involves techniques of self-branding, such as “curating rearranging

and recirculating videos to present themselves in what they think as

the best way to do it (Senft 2008,349). “Influencers” introduced by

Abidin are “high profile micro celebrities” who “accumulate a relatively

large following” on their digital platform (2015.1). They gathered their

following through narration of their personal lives and lifestyle using

images and texts interacting with their audience online and offline,

and commodifying their followers by inserting narrative advertising to

blog or social media post (Abidin, 2015). In a platform where contents

have chances to display in front of millions of users, microcelebrities

and influencers who exist on tiktok ambitiously attract followers and

in the meantime shape their follower’s content.

To address the concerns surrounding the level of tiktok usage

among teenagers, various efforts have been undertaken. These include

risks associated with excessive social media use. Furthermore, some

schools and organizations have implemented policies and guidelines

to promote responsible social media usage and encourage a balanced

approach to technology.

Despite these efforts, the problem of excessive tiktok usage

among teenagers persists. One reason for this is the addictive nature

of social media platforms, including tiktok, which employs algorithms

and features designed to maximize engagement and user retention.

Additionally, the rapid evolution of technology and the increasing

accessibility of smartphones have made it challenging to effectively

regulate and monitor teenagers’ online behavior.

To address the issue of excessive tiktok usage among teenagers,

a multi-faceted approach is required. Firstly, fostering digital literacy

and media literacy skills among teenagers can empower them to make

informed decisions about their social media use and develop healthy

digital habits. Secondly, parental involvement and guidance are

crucial in setting appropriate boundaries and establishing open

communication channels with teenagers. Lastly, collaboration

between social media platforms, educational institutions, and mental

health professionals can lead to the development of comprehensive

guidelines, tools, and resources that promote responsible social media

use and provide support for teenagers facing difficulties related to

excessive tiktok usage.

media on teenager’s well-being, there is a need for further research

specifically focusing on tiktok and its influence on teenager lives. This

study aims to bridge this gap by investigating the level of tiktok usage

among teenagers, exploring its effects on various aspects of well-being.

In the present condition, tiktok has become an integral part of

the lives of teenagers, including those at Cahagnaan National High

School the level of tiktok usage among teenagers today is exceptionally

high, with the platform being one of the most popular social media

apps. It has transformed into a cultural phenomenon, influencing

trends, music, and even shaping internet humor. Many teenagers

spend a significant amount of time on tiktok. The app offers a unique

blend of entertainment, creativity, and social interaction, allowing

teenagers to express themselves, discover new interest, and connect

with broader community. Tiktok has become a go-to platform for

teenagers to share their talent, express their individuality, and find a

sense of belonging in the digital world.

Conducting this study is essential to gain a deeper

understanding of the level of tiktok usage among teenagers. This

finding can inform parents, educators, and mental health

professionals about the challenges associated with excessive tiktok

usage and guide the development of targeted interventions and

strategies to promote responsible social media use among teenagers.

This study aims to determine the level of tiktok usage among

teenagers at Cahagnaan National High School year 2023-2024. This

study will be conducted at Cahagnaan National High School during

the academic year 2023-2024.

Specifically, this study seeks to answer the following:

1. What is the demographic profile of the respondents?

(a) Age

(b) Gender

(c) Grade level

2. What are the strategies to minimize the level of Tiktok Usage?

3.What is the level of tiktok usage among teenagers?

4.What interventions could be made base on the findings of the

study?

SCOPE AND DELIMITATION

This study aims to determine the level of tiktok usage among

teenagers at Cahagnaan National High School during the school year

2023-2024. This will look into the frequency and duration of tiktok

usage. The study will focus on 100 respondents from Cahagnaan

National High School.

The study is conducted to find out the level of tiktok usage

among teenagers at Cahagnaan National High School. The result of

this study is beneficial to the teachers, teenagers, researchers, tiktok

users, school administrators, and future researchers because it

provides insight into the level of tiktok usage among teenagers at

Cahagnaan National High School and its potential effect on various

aspects of their lives.

This study will also benefit the teachers to identify potential

distractions and determine the impact on student engagement and

academic performance. This knowledge can inform teaching strategies

and interventions to address any negative effects.

This study will also benefit the teenagers become more aware on

tiktok usage, promoting responsible digital habits and balanced

screen time. It can also shed light on the potential benefits and risks

associated with tiktok, empowering them to make informed decisions

about their online activities.

This study will also benefit the researchers to contribute to

existing body of research on social media usage and its impact on

teenagers’ well-being, mental health, and social interactions. It can

also help identify trends and patterns in tiktok usage that may have

broader implications for digital media consumption among teenagers.

data for tiktok developers and content creators. This information and

guide them in designing features, contents, and safety measures that

align with the needs and interests of teenager users.

This study will also benefit the school administrators to inform

policy development and implementation. It can guide administrators

in creating guidelines or interventions to address potential issues,

such as cyberbullying, privacy concerns, or excessive screen time.

This study will also benefit the future researchers to serve as a

foundation for future research endeavors, allowing for comparisons

across different schools, regions, or time periods. It can contribute to

a deeper understanding of how tiktok and similar platforms influence

teenagers’ behavior, attitudes, and social dynamics.

CONCEPTUAL FRAMEWORK

Level of Tiktok
Usage

Strategies to
Demographic
minimize level of Intervention plan
Profile
Tiktok Usage

Figure 1: Schematic Diagram of Conceptual Framework

comprehensive approach that considers demographic profile of the

respondents which is the age, gender, and grade level. Then, this will

look into the strategies to minimize usage including setting time

limits, promoting alternative activities and implementing parental

controls. Lastly, this study will make an intervention plan such as set

clear goals, educate on the impact of excessive usage, establish usage

guidelines, and promote alternative activities. It is essential for

individual communities and social media platforms to work together

to ensure a healthier relationship with technology and social media

platform like Tiktok.

DEFINITION OF TERMS

To have common understanding of the following terms and concept

the following were operationally and conceptually defined:

Level - refers to a position or degree of attainment or proficiency in a

particular context.

Social Media – refers to online platforms or applications that enables

user to create, share and interact with content as well as connect with

other users.

Teenagers – individuals who fall within the age range of 13 to 19

years old.
Tiktok – popular social media platform that allow users to create and

share short videos with various effects, filters and music.

Usage – refers to the way something is used or the amount of

something that is used.