Course Curriculam

Course Code: BC614 Credit Units L T P/S SW AS/DS FW No. of PSDA Total Credit Unit
Course Level PG 2 0 0 0 0 0 0 2
Course Title Communication Skills and Leadership

Course
Description :

Course Objectives :

SN
Objectives
.
This course is aimed to equip students with effective oral, written, and interpersonal communication. Students will get some theoretical inputs into the
process of communication, its different types, and the difference between written and oral communication, and presentation skills, the process of
1
writing, its different types and the correct format of business documents and interpersonal communication for effective teamwork and leadership.
Students will develop communication strategies to commun

Pre-Requisites : General

SN. Course Code Course Name

Course Contents / Syllabus :

SN. Module Descriptors / Topics Weightage

• Importance of communicating effectively • Stages of communication: Ideation, encoding, transmission,
Module I:
decoding & response • Barriers to effective communication: Physical, Social-psychological, Cultural, Language
1 Workplace 10.00
and organizational • Guidelines to overcome communication barriers • Goals of organizational communication:
Communication
Receiver understanding, Receiver response, Favorable relationship and Organizational goodwill
Listening • Four Listening Styles: Action oriented listening, Time oriented listening, people-oriented listening,
content oriented • Gender Differences in Listening Styles • Culture and Listening Styles • Preventing Incompetent
Module II:
Listening: Selective Listening, Eavesdropping, Pseudo-Listening, Aggressive Listening, Narcissistic Listening
Listening &
2 Nonverbal Communication • Nonverbal communication defined • Principles of nonverbal communication • 10.00
Nonverbal
Functions of nonverbal communication: Conveying meanings, expressing emotion, presenting self, managing
Communication
interactions, defining relationships • Nonverbal Communication Codes: Communicating through Body
Movements, Voice, Touch, Personal Space, Time, Physical Appearance, Objects, the Environment
• Defining Interpersonal Communication • Principles of Interpersonal Communication • Motives for Interpersonal
Communication Working Groups and Teams • Emotional Intelligence: Managing Your Emotions after They
Module III:
Occur, Preventing Emotions, Reappraising Your Emotions • Conflict and interpersonal communication •
Interpersonal
Managing Conflict: Avoidance, Accommodation, Competition, Compromise, Collaboration • Challenges to
3 Communication, 15.00
Handling Conflict: Self-Enhancing Thoughts, Destructive Messages, Serial Arguments, Physical Violence,
Team Building
Unsolvable Disputes • Short-Term Conflict Resolution Leadership in Working Groups and Teams • Types of
and Leadership
Leadership • Leadership that Supports Diversity and Inclusion • Strategies for effective Leadership
communication • Difficult Conversations
Module IV:
Effective • Pre- presentation jitters • Preparation and practice • Delivering the presentation • Qualities of a skillful presenter
4 20.00
Presentation • Capturing and maintaining attention • Handling questions • Power point presentations
Skills
Module V:
Communication
• 7 Cs of communication • Using unbiased language • Writing Process: Pre-writing, writing & post-writing •
5 Strategy & 10.00
Neutral and positive messages • Negative messages • Persuasive messages • Letters
Professional
Writing
Module VI:
6 Communicating • Netiquette • Email • Texting and Instant Messaging • Building a better social presence 15.00
in Digital World
 Module VII: • Intercultural Communication in a Globalized World • Nonverbal Communication and Culture • Intercultural
Intercultural Communication Competence Persuasive Communication • Scope of persuasion • Language and persuasion:
7 20.00
Communication Powerful & powerless use of language • Persuasion strategies: Implicit and explicit conclusions, Gain-framed vs.
& Persuasion Loss-framed messages, Quantity vs. Quality of argument, Use of evidence

Course Learning Outcomes :

SN. Course Learning Outcomes

1 1. Understand the nature, scope, and power of communication processes
2. Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and deliver
2
messages.
3 3. Communicate effectively to avoid and resolve conflicts
4 4. Plan, prepare and deliver effective professional presentations
5 5. Write grammatically correct business documents using appropriate business style
6 6. Communicate effectively to persuade in teams and culturally diverse audience

Pedagogy for Course Delivery :

SN. Pedagogy Methods

1 classroom discussions
2 group discussion
3 • Presentations
4 • Role play

Theory /VAC / Architecture Assessment (L,T & Self Work): 100.00 Max : 100

Attendance+CE+EE : 5+45+50

SN. Type Component Name Marks

1 Attendance 5.00
2 End Term Examination (OMR) 50.00
3 Internal CASE STUDY 10.00
4 Internal GROUP DISCUSSION 10.00
5 Internal CLASS QUIZ 10.00
6 Internal GROUP PRESENTATION 15.00

Lab/ Practical/ Studio/Arch. Studio/ Field Work Assessment : 0.00 Max : 100

N/A

List of Professional skill development activities :

No.of PSDA : 0
SN. PSDA Point
Text & References :

SN. Type Title/Name Description ISBN/ URL

Guffey, M. A. & Lowey, D. (2018) Business
1 Book Communication: Product & Process South-
Western College Pub
1. Murphy, Herta A., Herbert Hildebrandt,
2 Book Jane Thomas (2008) Effective Business
Communication 7th Ed
2. Lesikar, R. V., Flatley, M.E., Rentz, K. &
3 Book Pande, N. (2015) Business communication
13th Ed. New D
3. Williams, K., Krizan, A. C., Logan, J. &
4 Book Merrier, P. (2011) Business Communicating
in Business 8t
McCornack, S. (2015) Interpersonal
5 Book Communication and You: An Introduction
Bedford/St. Martins