Course Curriculam

Course Code: BC206 Credit Units L T P/S SW AS/DS FW No. of PSDA Total Credit Unit
Course Level UG 2 0 0 2 0 0 0 3
Course Title Communication Skills - II

Course
Description :

Course Objectives :

SN
Objectives
.
This course is aimed to equip students with effective written and digital communication as well as communication within a team and as a leader. In
1 this course, students will learn some theoretical inputs into the difference between written and oral communication, the process of writing, its different
types and strategies, the correct format of business documents, cross-cultural communication, leadership and team communication.

Pre-Requisites : General

SN. Course Code Course Name

Course Contents / Syllabus :

SN. Module Descriptors / Topics Weightage

Module I:
Writing Process • Writing process: Pre-writing, Writing and Post-writing • Developing Effective Sentences • Letters • Agenda •
1 20.00
and Workplace Minutes of Meeting
Communication
Module II: Reports • Significance of Reports • Types of Reports: Periodic/Routine, Special, Analytical, Informational, Formal,
2 Reports & Non-formal • Format of Report: Letter, Printed forms, Manuscript • Effective use of Visual Aids Proposals • 15.00
Proposals Purpose of Proposals • Internal Proposals • External Proposals • Format of a Proposal
Module III:
• Importance of Digital Literacy • Netiquette • E-mail • Advantages of Social Media • Effective ways of using Social
3 Digital Literacy 20.00
Media • Professional Blogging • Professional Profile on Web
& Social Media
Module IV:
• Significance of Reading • Gathering ideas and information from a given text i. Identify the main claim of the text ii.
Reading
4 Identify the purpose of the text iii. Identify the context of the text iv. Evaluating these ideas and information • 10.00
Comprehensio
Interpretation of the text
n
• Definition of Interpersonal Communication • Characteristics of Interpersonal Communication Working Groups
and Teams • Perceiving others more accurately • Expressing Emotions Effectively: Minimizing Debilitative
Emotions, Maximizing Facilitative Emotions • Creating Supportive Climates: Evaluation versus Description,
Module V:
Controlling Communication versus Problem Orientation, Strategy versus Spontaneity, Neutrality versus Empathy,
Communication
Superiority versus Equality, Certainty versus Provisionalism • What is Conflict: Expressed Struggle,
5 for Team 25.00
Interdependence, Perceived Incompatible Goals, Perceived Scarce resources, Inevitability • Conflict resolution:
Building and
Avoidance (Lose–Lose), Accommodation (Lose–Win), Competition (Win–Lose), Compromise, Collaboration
Leadership
(Win–Win), Which Style to Use? • Conflict Management in Practice: Steps for the Win–Win Approach • Personal
Skills in Work Groups and Teams Leadership in Working Groups and Teams • Types of Leadership • Leadership
that supports Diversity and Inclusion • Effective Leadership Communication • Giving and Receiving Feedback
Module VI:
• Power Dressing • Telephonic Manners • Business Salutation Etiquette • Cubicle Etiquette • Business Card
6 Professional 10.00
Etiquette • Different Cultural Etiquette & Protocol
Etiquette

Course Learning Outcomes :

SN. Course Learning Outcomes
1 1. Understand the nature, importance, and process of written communication
2 2. Write effective Letters, Reports, and Proposals using appropriate language and format
3 3. Develop messages for digital platform and social media
4 4. Communicate effectively with a culturally diverse audience
5 5. Communicate effectively to maintain harmonious relationships and contribute to groups and teams
6 6. Acquire and exhibit professional etiquette

Pedagogy for Course Delivery :

SN. Pedagogy Methods

1 • Classroom discussions
2 • Group Discussions
3 • Presentations
4 • Role play

Theory /VAC / Architecture Assessment (L,T & Self Work): 100.00 Max : 100

Attendance+CE+EE : 5+45+50

SN. Type Component Name Marks

1 Attendance 5.00
2 End Term Examination (OMR) 50.00
3 Internal CLASS QUIZ 10.00
4 Internal GROUP PRESENTATION 15.00
5 Internal GROUP DISCUSSION 10.00
6 Internal CASE STUDY 10.00

Lab/ Practical/ Studio/Arch. Studio/ Field Work Assessment : 0.00 Max : 100

N/A

List of Professional skill development activities :

No.of PSDA : 4
SN. PSDA Point
1 • Quiz
2 • Case Study
3 • Group Discussion
4 • Group Presentation

Text & References :

SN. Type Title/Name Description ISBN/ URL
Murphy, Herta A., Herbert Hildebrandt,
1 Book Jane Thomas (2008) Effective Business
Communication 7th Ed
Lesikar, R. V., Flatley, M.E., Rentz, K. &
2 Book Pande, N. (2013) Business communication
11th Ed. New D
Williams, K., Krizan, A. C., Logan, J. &
3 Book Merrier, P. (2011) Business Communicating
in Business 8th E
Adler, R. D., Winder, C., Rosenfeld, L.B. &
4 Book Proctor II, R. F. (2016) Interplay: The
Process of Inter