M E D I A A N D
INF OR M AT I ON L IT E R A CY
MS. JUDY ANN C. BRAZA
MEDIA AND INFORMATION LITERACY
INTRODUCTION TO MEDIA
AND INFORMATION LITERACY
LET`S TRY THIS
MEDIA TIME SPENT
INTERNET
TELEVISION
SOCIAL MEDIA
RADIO
PRINTED
NEWSPAPER/TABLOID
WHAT IS MEDIA?
❑ Media refers to various channels of
communication between a person or persons
and their intended audience. Television, radio,
newspapers and the internet are different types
of Media.
❑ One of the oldest forms of media is print.
WHAT IS THE PURPOSE OF MEDIA?
❑ Mainly;
▪ Source of Information
▪ Medium of Communication
KEY CONCEPTS IN MIL
❑ LITERACY ❑ INFORMATION LITERACY
❑ MEDIA ❑TECHNOLOGY (DIGITAL)
❑ MEDIA LITERACY
LITERACY
❑ MEDIA AND INFORMATION
❑ INFORMATION LITERACY
LITERACY
❑ The ability to identify, understand, interpret, create,
communicate and compute, using printed and written
materials associated with varying contexts.
❑ To become literate means to have ability to read, write,
and understand information effectively. It involves
developing the skills to navigate and understand the world
around you.
MEDIA
❑ The physical objects used to communicate with or
the mass communication through physical objects
such as radio, television, computers, film, etc. It also
refers to any physical object used to communicate
messages
MEDIA LITERACY
❑The ability to access, analyze, evaluate, and create media in a
variety of forms. It aims to empower citizens by providing them
with the competencies (knowledge and skills) necessary to
engage with traditional media and new technologies.
❑ Media literacy involves understanding how media messages
are created and how they influence individuals and society.
INFORMATION
❑A broad term that covers processed data, knowledge derived
from study, experience, instruction, signals or symbols.
INFORMATION LITERACY
The ability to recognize when information is needed, and
to locate, evaluate, and effectively communicate
information in its various formats.
TECHNOLOGY (DIGITAL) LITERACY
❑The ability of an individual, either working independently or
with others, to responsibly, appropriately, and
effectively use technological tools.
❑ Technology literacy helps you navigate the modern
world, solve problems, communicate, and stay informed in
a technology-driven society.
MEDIA & INFORMATION LITERACY
❑ The essential skills and competencies that allow
individuals to engage with media and other
information providers effectively, as well as develop
critical thinking and life-long learning skills to
socialize and become active citizens.
MIL PURPOSE
❑ The main purpose of media and information
literacy (MIL) is to help people navigate and
interact with the vast amounts of media and
information in today’s world in a smart, critical,
and ethical way.
MIL IMPORTANCE
1. Critical thinking: MIL helps you think critically about the messages you
consume.
2. Informed decision-making: it enables you to make well-informed
decisions in daily life.
3. Combat misinformation: mil teaches you to identify false or misleading
information, ensuring you don’t fall for scams or incorrect facts.
4. Effective communication: it enhances your ability to create your own
media content (like blog posts, videos, and social media posts) in a clear,
responsible, and effective way.
5. Adapting to a digital world: MIL is essential for navigating and using
technology and digital platforms effectively, whether for work,
QUESTIONS?
LET`S ANALYZE
Identify the statement is Media Literacy, Information Literacy,
Technology(digital) Literacy, or Media and Information Literacy
Barbie, a Grade 11 student of JRU (Jack Roberto University)
proficient in using heri7 processor laptop with so much ease and
comfort. In fact, she is accustomed to use it to create powerful
pptx during graded class reporting.
LET`S ANALYZE
Identify the statement is Media Literacy, Information Literacy,
Technology(digital) Literacy, or Media and Information Literacy
Barbie, a Grade 11 student of JRU (Jack Roberto University)
proficient in using her i7 processor laptop with so much ease and
comfort. In fact, she is accustomed to use it to create powerful
pptx during graded class reporting.
TECHNOLOGY (DIGITAL)
LITERACY
LET`S ANALYZE
Identify the statement is Media Literacy, Information Literacy,
Technology(digital) Literacy, or Media and Information Literacy
One of the Performance Task for the 2nd Quarter of the Grade 11
class of Academia De Lipa SHS is to create a short film
highlighting their advocacy on Human Trafficking. The class
used the “Quik™” app to edit their video.
LET`S ANALYZE
Identify the statement is Media Literacy, Information Literacy,
Technology(digital) Literacy, or Media and Information Literacy
One of the Performance Task for the 2nd Quarter of the Grade 11
class of Academia De Lipa SHS is to create a short film
highlighting their advocacy on Human Trafficking. The class
used the “Quik™” app to edit their video.
MEDIA LITERACY
LET`S ANALYZE
Identify the statement is Media Literacy, Information Literacy,
Technology(digital) Literacy, or Media and Information Literacy
In order to add related literature to to their Practical Research 2,
Joe and his groupmates accesses Google Scholar, and reads
through various journals and studies that may help them in their
research.
LET`S ANALYZE
Identify the statement is Media Literacy, Information Literacy,
Technology(digital) Literacy, or Media and Information Literacy
In order to add related literature to to their Practical Research 2,
Joe and his groupmates accesses Google Scholar, and reads
through various journals and studies that may help them in their
research.
INFORMATION
LITERACY
LET`S ANALYZE
Identify the statement is Media Literacy, Information Literacy,
Technology(digital) Literacy, or Media and Information Literacy
As part of the various social media activities of Taylor, a Grade
11 ICT student, periodically shares news bits from credible
online sources, then tag his friends who may be interested with
the information.
LET`S ANALYZE
Identify the statement is Media Literacy, Information Literacy,
Technology(digital) Literacy, or Media and Information Literacy
As part of the various social media activities of Taylor, a Grade
11 ICT student, periodically shares news bits from credible
online sources, then tag his friends who may be interested with
the information.
MEDIA & INFORMATION
LITERARY
THANK YOU ☺
References:
Https://www.Slideshare.Net/slideshow/lesson-1-milpdf/255325321
Https://drive.Google.Com/file/d/1b4-_yr8dz6d1lk6w06iksmrfqbon4c2m/view?Usp=classroom_web&authuser=0
Https://sites.Google.Com/deped.Gov.Ph/tnts-mil/lessons?Pli=1
Https://in-eduproject.Eu/in-actions/186-the-importance-of-media-and-information-literacy-in-education.Html
