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A Study On Consumer Behavior Towards Online and Offline Retail Shopping

This study examines consumer behavior differences between online and offline retail shopping, highlighting a preference for online shopping due to convenience. Key factors influencing shopping decisions include convenience, variety, and trust in local retailers. The findings suggest a hybrid retail model may be the future as consumer behavior continues to evolve.

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arjunzeno45
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5 views3 pages

A Study On Consumer Behavior Towards Online and Offline Retail Shopping

This study examines consumer behavior differences between online and offline retail shopping, highlighting a preference for online shopping due to convenience. Key factors influencing shopping decisions include convenience, variety, and trust in local retailers. The findings suggest a hybrid retail model may be the future as consumer behavior continues to evolve.

Uploaded by

arjunzeno45
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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A Study on Consumer Behavior Towards Online and Offline Retail Shopping

This research project explores how consumer behavior varies between online and offline retail

shopping.

With the rapid growth of e-commerce and changes in consumer preferences, it's important to

analyze what drives customer choices across both platforms.

Objectives of the Study

- To compare consumer preferences between online and offline shopping.

- To identify the key factors influencing shopping decisions.

- To analyze demographic trends in consumer behavior.

Analysis and Interpretation

The following charts illustrate consumer shopping preferences and key factors influencing their

decisions. The data was gathered from 100+ survey respondents.


Analysis: A majority (60%) prefer online shopping due to its convenience, followed by 25%

preferring offline shopping. 15% of consumers use both channels.

Interpretation: Convenience and variety are the most common reasons why consumers shop online,

with pricing also playing a crucial role.


Interpretation: Consumers prefer offline shopping to physically inspect products and due to trust in

local retailers. Personal interaction also remains valuable.

Conclusion

Consumer behavior is evolving, with a noticeable shift towards online platforms. However, offline

retail still holds relevance, especially in categories like groceries and personal care. A hybrid model

combining both experiences may define the future of retail.

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