ANNEXURE – III
Format of Fortnightly Project Report 2024-26 Batch
Fortnightly Report No: 1
Report for the Fortnight: From 22-Apr-2025 To 26-Apr-2025
Name of the Student:- Subhasree Bakshi
Roll No:- 021330424031 Program & Batch:- MBA Marketing (24-26) Date:- 18/05/2025
Name of the IIP Organisation: Technoriya e-Technologies Pvt. Ltd.
Target / Tasks Assigned
• Design and initiate a digital marketing campaign for the launch of the "AI in IoT"
certification program.
• Develop a monthly content calendar for social media platforms.
• Collaborate with the content and design teams to finalize marketing creatives.
• Conduct competitor analysis to refine value propositions.
• Coordinate with the sales team to align lead generation strategies.
• Schedule and conduct meetings with college HODs and principals to promote
certification programs.
Targets/ Tasks Achieved
• Successfully launched the digital campaign on LinkedIn, Instagram, and
Facebook.
• Created and published a comprehensive content calendar for May 2025.
• Worked with designers to produce visually engaging posts and email templates.
• Completed competitor benchmarking analysis for five major IoT education platforms.
• Conducted a review meeting with the sales team to integrate campaign insights into
lead nurturing strategies.
• Held meetings with multiple college HODs and principals to discuss collaboration and
implementation of our certification programs in their curriculum.
Takeaways and Learnings
• Gained hands-on experience in end-to-end planning and execution of a marketing
campaign.
• Learned how to integrate strategic content planning with performance analytics.
• Understood the importance of cross-functional collaboration in driving campaign
success.
• Improved project management skills, particularly in prioritizing tasks and meeting
deadlines.
• Developed deeper insights into B2B marketing techniques and customer behavior in
the edtech space.
• Learned effective communication strategies for pitching academic programs to
institutional stakeholders.
