Market Research Tool for a Clear Market Picture
Analyze market size, trends, competitors, and loyalty to uncover opportunities, benchmark performance, and track growth in near real time.
Trusted by the Best and Brightest Digital Brands
Your single source of truth for market, consumer and business performance insights
Stay ahead of market shifts
Traditional research can’t keep up. Similarweb provides near real-time insights into market trends and performance for data-backed decisions.
See who’s winning and why
Easily identify market leaders, rising challengers, and who’s gaining or losing share. Get full context on your competitive landscape.
A clear view of your competitive landscape
Find new and rising players that you would miss without Similarweb data.
Never miss a trend
Uncover hidden micro and macro consumer trends through online search demand and unlock new growth opportunities.
How smarter market research drives better strategy
Analyze market size
Identify key and rising players
Discover trends and growth opportunities
Build a custom market view
Uncover where growth comes from
Who uses our market research platform?
Research & Analytics
Validate strategy with data-driven insights.
Research & Analytics
Analyze market size, structure, and trends- Track competitors and rising players
- Monitor audience loyalty and brand strength
- Deliver actionable insights across teams
Marketing
Understand what’s driving market growth and refine your acquisition strategy.
Marketing
- Benchmark marketing channels and share of traffic
- Discover the top-performing sources for competitors
- Identify content and keyword opportunities
- Measure brand visibility across channels
Strategy & Business Intelligence
Build smarter growth plans backed by market evidence.
Strategy & Business Intelligence
- Identify market shifts and growth opportunities
- Evaluate new market entry potential
- Benchmark competitive positioning
- Support M&A and investment decisions
Product & Category Management
Align product and category strategy with real market demand.
Product & Category Management
- Track segment growth and diversification potential
- Identify underserved audiences and niches
- Benchmark engagement by product category
- Validate decisions with demand data
Back your strategy with unbeatable data
Trusted by industry leaders across sectors
Evaluate market size, consumer trends, and competitive strength to spot growth opportunities across categories and regions.
Analyze digital market share and brand strength across banking, insurance, and fintech to guide market strategy and partnerships.
Understand demand trends, booking funnels, and competitive growth across OTAs, airlines, and hospitality segments.
Gain insights into consumer behavior, category trends, and brand performance to optimize strategy across FMCG and retail sectors.
More Web Intelligence use cases and features
Market Intelligence
Gain a complete view of your digital market to uncover trends, competitors, and growth opportunities.
Competitor Analysis
Discover who’s winning in your market, compare strategies, and track performance across every digital channel.
Benchmarking
Benchmark your performance to competitors, uncover gaps, and find opportunities to grow with data-driven clarity.
Marketing Strategy
Optimize your marketing mix, discover channel opportunities, and benchmark campaign performance against competitors.
Demand Analysis
Identify consumer demand trends, forecast product potential, and uncover niche opportunities before your competitors do.
AI Trend Analyzer
Spot real-time demand spikes, understand why trends surge, and turn shifting consumer behavior into growth.
SEO Tools
Boost your organic visibility with tools for keyword tracking, backlink analysis, and competitor SEO benchmarking.
Keyword Research
Find high-impact keywords, uncover competitors’ search strategies, and capture organic growth opportunities faster.
Rank Tracker
Monitor keyword rankings across search engines, competitors, and geographies to optimize SEO performance.
Backlink Analytics
Analyze backlinks driving traffic to you and your competitors to build stronger link-building strategies.
Site Audit
Identify technical SEO issues, track site performance, and improve visibility with actionable optimization insights.
Gen AI Tools
Track how AI tools shape digital behavior and uncover the brands winning in generative AI.
AI Chatbot Traffic
Measure traffic from AI chatbots like ChatGPT and Gemini to see where users start their journeys.
AI Brand Visibility
See how your brand appears in AI search results and measure visibility across chatbots and models.
Ad Intelligence
Analyze ad creatives, placements, and budgets across competitors to refine your digital advertising strategy.
Display Advertising
Track display campaigns, identify high-performing publishers, and reveal your competitors’ media buying tactics.
Paid Search Intelligence
Uncover paid keyword strategies, ad copy performance, and spend trends to optimize your PPC campaigns.
Related Resources
“Similarweb's Market Intelligence plays an important role in our daily operations as it enables better decision making across our business”
Kevin Ryan
Co-Founder, Business Insider
“Similarweb is a must-have tool for any business that wants to stay ahead of market trends, identify growth opportunities and gain a competitive edge”
Jon Oringer
Founder & Executive Chairman, Shutterstock
“We use Similarweb on a regular basis to identify industry trends and complement our market research reports. The insights that can be extracted from Similarweb are an invaluable component to our Research And Analysis team's work”
Arne Assman
Managing Analyst, Rakuten
“We use Similarweb to understand why people are online, what they’re searching for, and where they’re going, because that drives so much of our business”
April Flores
Director, Consumer Insights, Penguin Random House
FAQs
A market research tool helps businesses analyze their industry’s size, structure, and competition using near real-time data. It provides visibility into trends, competitors, and growth opportunities to support better strategic decisions.
Market research helps you identify where your market is growing, understand competitive dynamics, and uncover unmet demand. These insights reduce risk, improve investments, and guide expansion.
You can analyze market size , growth , difficulty, competitive positioning , segmentation , marketing channels , and consumer demand trends.
Similarweb’s data methodology combines direct measurement with advanced estimation validated by global brands, ensuring data accuracy and consistency across all markets.
Yes. Similarweb provides period-over-period comparisons that let you monitor shifts in market size, audience loyalty, marketing channels, and competitive growth so you can react fast to changes.
