Note: Mouseflow began publishing release notes externally in November 2024.

Ever wanted to see how a single page performs across sessions without watching entire recordings? View by Page mode makes that possible.

With this new replay mode (located in your Recorded Sessions list), you can focus playback on one specific page and instantly watch how different visitors experienced it. Unrelated pages are automatically skipped, and playback starts on the first matching pageview, so you can quickly spot friction and behavior trends where they matter most.

Use View by Page mode to:

Note: View by Page mode is available in Recorded Sessions only (not Live Sessions).

👉 Learn more about View by Page mode in our guide.

We’re excited to announce the release of Mina AI, a brand-new intelligence layer that redefines how you surface meaningful patterns in your data.

Instead of digging through long session lists or building complex filters, just ask Mina what you want to see — in simple language.

With Mina AI, you can simply ask questions like:

Mina instantly pulls the sessions that matter, highlights friction patterns, and gives you clear, actionable explanations - so you can move from questions to answers in seconds.

👉 Learn more about Mina AI in our guide

We’ve refreshed your filtering experience, making it easier to set, adjust, and combine filters across Mouseflow. The new layout is clear, easy to use, and supports editing multiple filters at once!

This update includes improvements to:

We’ve introduced a new Get Started page to help users on new and trial plans explore Mouseflow's features to understand their data! This update is designed to guide new users toward our most impactful features, promote hands-on learning, and help them make the most of their Mouseflow plan or trial.

The page highlights key features like Session Replays as well as Funnels, Friction, Heatmaps, and Journeys - each with direct links, interactive demos, and supporting articles and guides from our Help Center.

At the bottom of the page, the Learning Hub section connects users with our Beginner’s guide, training videos, and customer stories, making it easier to learn best practices and see how others use Mouseflow to uncover insights and boost conversions.

We’ve made it easier to analyze friction across your site! You can now find the Friction Insights Dashboard and the Friction Map under the same menu item.

This change simplifies navigation and helps you focus entirely on friction-related data, allowing you to spot patterns, investigate high-friction areas, and take action faster.

We’ve introduced a new lineup of plans designed to match your business - whether you’re just launching or scaling fast. Each plan is packed with features to help you get more out of Mouseflow, with flexibility to grow as you do.

Already on a plan you love? No problem - your current setup stays exactly the same. But if you're curious about what’s new, visit our pricing page to read more about what is included in each plan.

Friction Insights just got easier to find!

You’ll now see Friction Insights as its own menu item, right beneath Dashboard. This dedicated spot makes it quicker to jump into friction analysis and spot pain points before they impact conversions.

We’ve made it easier to share your website’s tracking script! Now you can quickly add your colleague’s email address and send them the script directly, so they can handle the installation on your behalf.

At the top of the Recorded Sessions list, you’ll now see a Live Sessions counter showing how many sessions are currently in progress.

This counter will show the exact number of live sessions when under 100, and display “100+ currently in progress” once the count hits 100 or more.

This indicator gives you quick insight into live activity - without slowing down your workflow.

We’ve refreshed the look of our installation instructions to make it even easier to get started with Mouseflow!

The new design walks you through each step clearly, with improved layout and visuals. Whether you're installing via script or using a tag manager, setup is more intuitive than ever.
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You can now expand Friction Dashboard table widgets to view more insights at once!

Each widget now includes a Show More button below the last listed row (see screenshot below), letting you expand the list to display up to 15 rows per report.

We’ve added Day, Week and Month view options to the Sessions & Friction widget!

Just like the Friction Score Over Time and Funnel Conversion Over Time charts, you can now adjust the granularity of this widget’s graph to explore trends.

You can now track conversion trends outside of Mouseflow with new Conversion Over Time data included in your funnel CSV exports! This update adds a new section to the bottom of each export file with session and conversion metrics broken down by Daily, Weekly and Monthly intervals:

We’ve expanded the Friction Insights dashboard to help you better understand how user experience evolves across your website. The update introduces a new over-time visualization Friction Score Over Time.

Improved User Management
Account Owners and Administrators can now manage users more efficiently with two major updates:

You can now view how your funnels perform over time with a new trends graph in the Funnels report! This update makes it easier to spot changes in user behavior and compare your funnel's performance across date ranges.
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You can find this graph in your Funnel report by toggling the header to Conversion Over Time (in the orange box pictured in the screenshot above). This graph displays three key metrics over your selected date range: Conversion Rate, Started Funnel, and Converted. You can toggle each metric on or off (by clicking them within the legend) to focus on the insights that matter most. Whether you're tracking daily shifts or long-term trends, this gives you a clearer picture of how your funnel is performing.

We’re excited to introduce a powerful new way to connect your conversion data to real business impact. With this new feature, you can assign a monetary value to each funnel’s conversion, giving you clear visibility into how much revenue is gained from users who complete your funnel—and how much potential revenue is lost from drop-offs.

We’ve updated the Funnels feature to streamline how you create, track, and analyze your funnels. This update features a clean design, improved metrics, and an intuitive layout to help you get the most insight from your funnel data!
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The previous card view on the Funnel overview page has been replaced with a table, aligning with the design of other features like Feedback and Journeys. This change makes it easier to compare conversion rates, step order and other key metrics in one place.
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Now, choose between “Equals” and “Starts with” for page rules, giving you more control when creating funnels. Funnels that previously used wildcards (e.g., /product*) will now use the “Starts with” rule.
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Funnel reports now include a more detailed metrics table, tracking friction score, visit time, and engagement time at each step. Data is broken down between continuers (those who move to the next step) and drop-offs (those who don’t). Updated visuals make the report easy and intuitive to read, and you can hover over segments in the funnel to view the related data below!
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Nobody likes broken links - so we’re introducing this report widget to make it easier to find and fix them. The new Broken Links and 404s Widget, found on the Friction Insights Dashboard, helps you spot which links and pages are triggering 404 errors, so you can clean them up and keep your site running smoothly.

This widget includes three views:

Each tab includes a play button so you can jump straight into the related session recordings so you can dig deeper.

Page speed matters - a slow-loading site can frustrate visitors and hurt conversions. That’s why we’ve added the Page Performance Widget to give you a clear picture of how fast (or slow) your pages are loading!
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The widget includes three views:

We've made it easier to understand how pages are ranked in the "Top pages to focus on" widget in the Friction Insights Dashboard by introducing a dedicated Ranking Criteria column.

The new Ranking Criteria column includes:

This update provides better visibility into ranking factors, helping you make more informed decisions about page prioritization.

We've added a pointer icon when hovering over the “Total Sessions” and “Total Sessions with Friction” checkboxes and labels allowing you to easily filter the visualization.

To provide better context in Journeys, we’ve adjusted the default step visibility. When creating a new Journey, you will now see:

We've updated the Custom Tags table to make it easier to find newly added tags.

Get a high-level breakdown of friction events with our new Friction Overview Widget! This widget displays a bar chart which reports the frequency of each Friction Event - helping identify trends and problem areas. You can click the play button icon on the right-side of the report to quickly view sessions where the selected Friction Event was triggered.

Understand the relationship between sessions and friction with our new Sessions & Friction Widget! This report visualizes how many of your total sessions include friction and lets you filter by specific friction types using the dropdown in the upper-left. Compare different friction events against total sessions to better understand how frequently your users are running into Friction Events.

We have updated how render time is displayed in the Heatmap list. Instead of using an average, we now calculate median render time for more accurate reporting. If the render time is below 0.01, it will be rounded up and displayed as "<0.01", ensuring it's easy to visually identify those fast-loading pages.

We’re excited to introduce Strict Funnels, a new way to track visitor journeys where steps must be completed in a specific order.

When creating or editing your funnels, you’ll now have the option to choose between two flow types:

🔹 Predefined Order – Visitors must complete funnel steps in the exact sequence you set. They can visit other pages in between, but if a step is skipped or done out of order, it will be marked as a drop-off at the last correctly completed step.

🔹 Any Order – Visitors are considered converted as long as they visit all funnel steps during their session, no matter the order in which they were visited.

💡 By default, new funnels are set to Predefined Order, but you can easily switch to Any Order if it fits your tracking needs. Learn more about our Funnel logic here.

We’re excited to announce important accessibility improvements to our Feedback Survey widget, making it more inclusive for all users, including those who rely on screen readers.

These updates align with the European Accessibility Act (EAA) 2025 and are based on WCAG 2.1 guidelines. While the compliance deadline is June 28, 2025, we’re proud to roll out these features early to support accessibility needs for all users.

We’ve added tooltips to auto-generated built-in tags, making it easier for you to understand their meaning.

When you hover over a built-in tag, you’ll now see a helpful description:

We’ve made it easier to analyze user behavior by introducing Friction Insights Filters directly in the Session Replay list—applied seamlessly from the Friction Insights Dashboard.

We’ve made updates to the Heatmaps topbar UI to improve usability and provide a more seamless experience.

Try out the updated Heatmaps and see the difference!

Before:

After:

We’ve added two powerful options to help you analyze and optimize your Journeys:

We’ve added the ability to Mute Dead Clicks alongside Click-Rage muting in the settings.

We’ve made exciting updates to the Session Replay environment, building on the new friction insights that were released in November. With this update, it's easier to hover and select individual icons are when they’re close together on the scrub bar in Session Replay - making it simpler to focus on the most critical insights.
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We’ve made it easier to harness the power of Custom Tags by linking directly to the Custom Tag Editor from within the Filters menu! Not only can you quickly filter sessions based on your unique tags, but you can now launch the Custom Tag Editor by clicking Create Custom Tags. This update streamlines your workflows, saving you time and making it even easier to create and manage your data using your Custom Tags.

We’ve updated the name of our Live Heatmaps to Interactive Heatmaps to better reflect their functionality. Explore this feature to better analyze your dynamic elements on your websites like drop-down menus.

Feedback Surveys will only follow visitors on the pages where they are specifically configured to be triggered. This guarantees a more accurate and targeted survey experience by no longer tracking visitors on unselected pages.

The Custom Tag trigger option has been removed from Feedback Surveys.

We've made some improvements to the Dashboard left-hand menu for a more organized experience. A new "Custom" section has been introduced in the left-hand menu for all your personalized dashboards.

We’re excited to introduce a new feature around the existing Click-Rage Friction Event! Designed to give you more control over your friction data - now you can selectively mute Click-Rage events on specific elements to prevent them from affecting your overall friction score—ideal for avoiding false positives and focusing on the interactions that matter.

With this new feature, Administrators and Account Owners can mute Click-Rage on specific elements in a few easy ways:

When a Click-Rage event is muted on a specific element:

Muted Click-Rage events will still be visible on the session replay timeline to allow quick unmuting if needed, giving you the flexibility to adjust at any time.

This update puts the power in your hands, helping you minimize unhelpful data and gain a more accurate view of user behavior on your site!

We’re rolling out a new way to help track and address user dead-ends on your site!

When visitors land on a 404 page, Mouseflow will now tag the session with a 404 friction event and add 5 friction points to the page view—making it easier to identify and address broken links.

We’re excited to introduce a new Friction Event - Dead Clicks!

Dead Clicks will be recorded when a user clicks on an element that appears interactive but is not (e.g., images or text that look like links but have no action behind them) - and will appear in your session timeline.

We’ve made some adjustments to the Mouse-Out event tag to improve the accuracy of your friction data. Mouse-Out is now a built-in tag with a new look!

Why this update? Mouse-Out is a common user behavior and was often being triggered without indicating true friction. This update helps streamline your data, focusing on events that better represent genuine user friction.