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Cognism Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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Cognism Reviews (1,271)

Reviews

Cognism Reviews (1,271)

4.5
1,271 reviews

Pros & Cons

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Melanie W.
MW
Business Development representative
Mid-Market (51-1000 emp.)
"Efficient for Company Insights. Slight Gaps in Contact Reliability"
What do you like best about Cognism?

I use Cognism almost everyday abd it stands out for its easy implementation, ease of integration in your Daily work, intuitive interface and impressive speed, making it easy to navigate and highly efficient. I love the included access to valuable insights such as annual revenue and industry sector, which are essential for strategic prospecting. These capabilities make Cognism a very good tool for any sales development team. I have no insights about their Customer Support since I had never had to contact them - but maybe thats also a good sign ;-) Review collected by and hosted on G2.com.

What do you dislike about Cognism?

The main drawback is the accuracy of employee data. It’s not uncommon to find prospects listed who have left their companies. This can lead to wasted time and effort when reaching out, so as other have already mentiones before improving the frequency of updates would significantly enhance the platform’s reliability- or act on flagged numbers. Additionally, some email addresses appear to be generated intuitively based on patterns rather than verified, which can result in bounced emails. Phone numbers also often lead to gatekeepers instead of direct lines to the prospect, which adds another layer of difficulty for outreach. Review collected by and hosted on G2.com.

Thomas F.
TF
Account Executive
Enterprise (> 1000 emp.)
"Number one prospecting tool for sales reps"
What do you like best about Cognism?

In my experience, the mobile numbers provided by Cognism are highly accurate, especially thanks to the Diamond-Verified feature. Importing my account list into Cognism is straightforward, allowing me to quickly verify contacts' emails and phone numbers, and then reach out to them directly from the Cognism dashboard. Additionally, when I report an incorrect number, it gets updated promptly, ensuring that future users do not encounter the same issue. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Overall, there are no major issues, but I have noticed that the extension sometimes takes a while to load on my LinkedIn. Additionally, it occasionally fails to update company names when they merge or change. There are also times when it logs duplicate information for accounts with similar names, though this is only a minor inconvenience. Review collected by and hosted on G2.com.

Brunella E.
BE
Business Developer Italy & Spain
Mid-Market (51-1000 emp.)
"Quick and Intuitive, But Needs to Improve Updates"
What do you like best about Cognism?

I like that Cognism is very fast and very intuitive to use. I find it to be a very useful and well-made tool because you can search not only by person with first and last name, but also by company, checking the latest annual revenue and the company's sector, which provides me with important details. I highly value the filters that allow me to choose the country of interest, as well as the maximum and minimum revenue I am looking for from the company and the person working there. I consider it an essential tool for a sales development department. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

They could improve the updating of employees. Many times prospects appear who have not worked at the company for months, even more than a year, and that is inconvenient when writing to or calling them. Review collected by and hosted on G2.com.

Rmeez A.
RA
SDR
Enterprise (> 1000 emp.)
"Accurate EMEA Data and Efficient Prospecting, But Room for Improvement"
What do you like best about Cognism?

What I like best about Cognism is how reliable and accurate the contact data is, especially for EMEA markets. The platform makes it easy to find verified phone numbers and emails, and the intent data helps our team prioritize leads more effectively. The Chrome Extension also saves a lot of time when prospecting directly from LinkedIn. Overall, it’s a powerful tool for improving pipeline quality and outbound efficiency. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Occasionally, some of the contact data can be outdated or missing for niche industries or smaller regions, but this is quite rare. The Cognism team is proactive about improving coverage and regularly updates their database, which helps mitigate this over time. Review collected by and hosted on G2.com.

SW
Head of Technology & Sales Optimisation
Mid-Market (51-1000 emp.)
"Reliable Data Partner with Excellent Platform Functionality"
What do you like best about Cognism?

We use Cognism as one of our main data providers, and the quality of their data has always been excellent. As a UK-based outsourced sales agency, having access to accurate and compliant data is crucial, and Cognism consistently delivers.

One of the key benefits is having direct access to the platform, which allows us to build data counts ourselves and even share our screen in real time with clients to build counts collaboratively. Being able to understand the total addressable market instantly is extremely valuable during planning and client discussions.

In addition, the enrichment functionality is a great tool for cleansing and enhancing client data. Overall, Cognism is a reliable and user-friendly solution that supports our sales and marketing efforts effective Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Not applicable. Happy overall and no issues Review collected by and hosted on G2.com.

Faiz S.
FS
Account Executive
Enterprise (> 1000 emp.)
"Clean B2B Data, Saves Me Time and Effortless Outreach"
What do you like best about Cognism?

What I appreciate most about Cognism is how seamlessly it works with our current tools. The integration with Salesforce is excellent, helping us maintain clean data and save valuable time. I also find the pop-up notifications within Sales Navigator extremely useful, as they provide quick access to contact information without needing to navigate away from the page. Overall, Cognism is a highly user-friendly platform that has made our outreach efforts significantly more efficient. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

My main frustration is with the limited data coverage in the APAC region. Although the platform works well for the US and EU, finding complete contact information in Asia Pacific can be difficult. Additionally, I sometimes experience the app slowing down, particularly when exporting large lists, which can interrupt my workflow a bit. Review collected by and hosted on G2.com.

KC
SDR / BDR
Mid-Market (51-1000 emp.)
"A Reliable Tool for Faster, More Focused Prospecting"
What do you like best about Cognism?

The data is reliable, the direct dials are solid, and it saves a lot of time compared to using multiple tools. It helps me focus more on real conversations instead of admin work. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Sometimes the data can still be outdated or missing, especially for niche accounts, so you still need to double-check in some cases. I’d also like better coverage in certain regions and industries to make it more consistent across all territories. Review collected by and hosted on G2.com.

Solomon P.
SP
Account Executive
Mid-Market (51-1000 emp.)
"Revolutionising My Research and Outreach Process Through Cognism"
What do you like best about Cognism?

It can connect you with you need to speak with. Not only will it (90% of the time) give you the right phone number and email address to reach your contact but it also helps you find the most appropriate lead for your outreach. It's quick and easy to download and integrates perfectly into your browser (I use Chrome). I love how the plugin pops up on LinkedIn and, not only that, but almost every company page you visit! I use it all the time. It has made my day to day immeasurably better and is so quick and easy to use. I can safely say, the implementation of Cognism at my company has changed everything for the better. And if we have any query, question or concern (the latter being quite rare), Jemima and the team are always approachable and happy to help. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Occasionally Cognism can provide incorrect phone number or email addresses; maybe the person who answers is called John Smith, however isn't the same John Smith I was after. Other than that, I struggle to find much wrong with the service. Review collected by and hosted on G2.com.

Edgar A.
EA
Business development rep.
Mid-Market (51-1000 emp.)
"Essential Tool for Lead Enrichment and Accuracy"
What do you like best about Cognism?

I find Cognism very useful for lead search and accessing contact details. It helps me narrow down my search by title and location. I love the premium version because it enriches contacts and provides valid, verified information. The Enhance options on contact info are particularly useful for my role and company. The LinkedIn add-on extension is something I use every time as it gives me information right away while researching profiles and allows me to update information on the spot. Setting up Cognism has been simple. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I find it frustrating when some contacts are duplicated and can't be imported to my CRM tool. It would be better if there was a way to periodically update information online, especially LinkedIn profiles, to avoid this issue. Having a team to update company information and individual profiles would improve it. Review collected by and hosted on G2.com.

"Intuitive List Building with Stellar Support"
What do you like best about Cognism?

I like how easy Cognism is to use, especially the list building tool and the intent tool. Building lists that I can convert into CSV files and upload directly to my CRM makes everything much easier. The intent tool helps me stay updated on whether a prospect is exploring new solutions, giving me a better focus on what to discuss with potential customers. The initial setup was very easy, thanks to the great training provided by the customer service team. Cognism works the best among the tools we've trialed. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I do wish we could upload more than 50 contacts to a list at a time as it could save vast amounts of time moving forward when creating lists. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

Average Discount

15%

Perceived Cost

$$$$$

How much does Cognism cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 19 purchases.

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Cognism Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Lead Quality
Browser Extension
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Cognism