Intuit Mailchimp Email Marketing Reviews & Product Details

What I value most is the ease of creating professional campaigns without needing technical knowledge. The drag-and-drop editor is very intuitive, and the pre-designed templates save me a lot of time. I also like being able to easily segment my audience and see the open and click statistics in real-time, which helps me understand what content works best with my subscribers. Review collected by and hosted on G2.com.

Sometimes I find that the platform can be a bit slow when working with large contact lists. Also, the free plan has significant limitations that require you to upgrade quickly if your database grows. Additionally, some advanced automation features can be a bit complicated to set up at first, although with practice it becomes easier. Review collected by and hosted on G2.com.

The segmentation features are excellent. I have been using this tool for over a year, and segmenting leads has always been straightforward. The built-in email builder is also very intuitive and easy to use, offering most of the features I need. I was able to create some great product update emails on my own, without needing any assistance from the marketing team. Review collected by and hosted on G2.com.

I have found tracking and interpreting the metrics to be somewhat challenging. While the open and click rates consistently appear strong and even exceed industry benchmarks, the number of page visits resulting from those clicks is always less than half. This discrepancy makes me question the accuracy of the reported metrics and whether they can truly be trusted. My concerns are based on my experience running at least 50 campaigns over the past nine months, reaching audiences of around 30,000 to 40,000 people. Review collected by and hosted on G2.com.

Mailchimp makes it easy to create and send professional emails with its intuitive editor and ready templates. Setting up automation for welcome and cart emails is quick, and the dashboard clearly tracks campaign results. The WordPress integration works smoothly, and I use it to send newsletters and free resources. It helps me maintain consistent communication with my audience and grow my email list. Overall, it’s a reliable tool for managing all my email marketing needs. Review collected by and hosted on G2.com.

The pricing scales too fast once your contact list grows, which makes it less affordable for small teams. Some advanced automation features are locked behind higher plans. I’ve also noticed that the interface feels cluttered after recent updates, and it takes extra clicks to find basic options. Review collected by and hosted on G2.com.

Mailchimp is my go-to for email marketing, and it’s a game-changer. Its user-friendly drag-and-drop editor makes creating campaigns a breeze, even for non-techies like me. The dashboard is intuitive, guiding you effortlessly. It’s feature-rich, with automation, segmentation, and solid analytics that make targeting and tracking simple. The template designs are a highlight—tons of modern, customizable, mobile-ready options that ensure professional emails fast. Mailchimp makes email marketing feel seamless and stress-free. Five stars! Review collected by and hosted on G2.com.

Honestly, I can't think of any because I haven't experienced any roadblocks with it as of yet pertaining to my business needs. Review collected by and hosted on G2.com.

Mailchimp is a really easy to use e-mail marketing platform that has an really good deliverability rate for my campaigns. I use this tool for three different things:

1. Individual campaigns

2. Automated flows

3. Transactional mailing for e-commerce

Individual campaigns are easy to set up and to create an stunning email with the drag and drop feature that is getting better over time. Adding images, links videos is one of the features I love the most.

The automated flows are also amazing, the UI is clean and simple to use and all the features that you can use are a lot, so it's going to take you some time to know every one of them.

Transactional mailing for e-commerce is really easy to set up, you just need to have a really good IT department to create HTML 5 Templates for your mailing. Review collected by and hosted on G2.com.

Sometimes depending on your device and internet connection it may turn a little bit slow. Also there are some aspects of UI that I think they can improve to give a cleaner view Review collected by and hosted on G2.com.

What I like most about Intuit Mailchimp is its user-friendly interface and powerful automation, which make creating and managing effective email campaigns quick and easy Review collected by and hosted on G2.com.

One aspect I find frustrating about Intuit Mailchimp Email Marketing is that the cost can rise significantly as your contact list expands, with several valuable features only available on more expensive plans. Additionally, I’ve noticed that some customization options are somewhat restricted unless you possess more advanced technical skills. Review collected by and hosted on G2.com.

Mailchimp’s biggest strength is its simplicity combined with powerful automation. The campaign builder is extremely easy to use, even for non designers. The drag and drop editor, segmentation tools, and pre built customer journeys make it quick to launch targeted campaigns. I also like the analytics dashboard, which gives clear visibility into open rates, clicks and conversions. Review collected by and hosted on G2.com.

Pricing becomes expensive very quickly as the contact list grows, which can be limiting for scaling startups. Some advanced automation features are locked behind higher plans. Also, customer support response time can be inconsistent during peak usage and customization options for templates can feel slightly restrictive at times. Review collected by and hosted on G2.com.

I like that Mailchimp integrates with BEEPro, which I use frequently to manage our email design system. The new Mailchimp builder is much improved — it makes it easy to create scalable, on-brand templates that the rest of my (mostly non-designer) marketing team can use with confidence. We send multiple newsletters each month, and Mailchimp’s integration capabilities make it simple to connect with other tools in our marketing stack. The overall brand experience is strong, and their help articles and resources are plentiful, which is useful when we need quick answers. Review collected by and hosted on G2.com.

While the new builder is a big step forward, it still has some limitations when it comes to fine-tuning components for desktop vs. mobile layouts. Some areas of the UI aren’t very intuitive, and changes to the interface happen frequently without clear in-product notifications or guidance on where to find moved features. That said, Mailchimp continues to meet our needs overall, and the improvements they’ve made show they are actively working on making the platform better. Review collected by and hosted on G2.com.

I love using Intuit Mailchimp Email Marketing for designing email templates and handling email marketing tasks, both for myself and my clients. It's very effective in solving my email marketing issues, being extremely easy to use, which encourages me to continue using it. The feature that stands out for me the most is the ability to design email templates and newsletters effectively. Additionally, the introduction of AI and many updated features, such as improvements in the template design sections, makes the software friendlier and easier to use. I find most features within the platform are very user-friendly, earning it a perfect ten in my book. Review collected by and hosted on G2.com.

I find the current AI features in Intuit Mailchimp Email Marketing to be insufficient and am looking for more advanced versions to enhance the tool's proficiency and ease of use. Review collected by and hosted on G2.com.

What really stands out to me about Mailchimp is how effortlessly it integrates with e-commerce platforms such as Shopify and WooCommerce, as well as the straightforwardness of its reporting. Linking my store to Mailchimp only takes a few minutes, and after setup, I receive reports that are both clear and easy to interpret regarding the financial results of my campaigns. These reports go beyond tracking clicks—they show the actual revenue generated from my email marketing efforts. Having this level of insight into the return on investment from email campaigns is crucial for me when it comes to justifying my marketing expenses. Review collected by and hosted on G2.com.

The primary difficulty we encounter is the restriction in building advanced testing features and bringing in data from sources outside Mailchimp’s own ecosystem. While Mailchimp does offer a wide range of integrations, I find that running complex A/B/n tests—especially those involving branching logic based on customer demographics—or integrating data from external loyalty programs can be challenging due to the platform’s rigidity. Additionally, the API for advanced customer data management is not as open or adaptable as what I have seen in other enterprise-level solutions. Review collected by and hosted on G2.com.