STUDY ON STUDENTS
SATISFACTION TOWARDS
THE PRICE OF SNACKS IN
NSU CAFETERIA
Course-Bus173
Sec-12
Submitted to-Mehjabeen Ahmed (MJD)
Lecturer, North South University
Name ID
1. Md. Kamrul Islam Patwary 1510680630
2. Sadia Risa Anika 1510819030
3. Jobaer Rahman 1510985630
4. Ismay Zakia Tuz Zaman 1511047630
Contents
Introduction ............................................................................................................................................ 2
Objectives ............................................................................................................................................... 2
Methodology........................................................................................................................................... 2
Sample size.............................................................................................................................................. 2
Sampling location................................................................................................................................ 2
Ethical consideration........................................................................................................................... 2
Data Analysis ....................................................................................................................................... 2
Limitations .......................................................................................................................................... 3
Tests used for analysis ............................................................................................................................ 3
Regression Analysis ................................................................................................................................. 3
Hypothesis Development .................................................................................................................... 3
ANOVA Analysis .................................................................................................................................. 4
Correlation Analysis ................................................................................................................................ 5
Hypothesis Development:................................................................................................................... 5
Descriptive Analysis ................................................................................. Error! Bookmark not defined.
Frequency distribution ........................................................................................................................ 6
Price preference .................................................................................................................................. 6
Demographic distribution ................................................................................................................... 7
Usual Snacks vs. Respondents ................................................................................................................ 8
Satisfaction level ................................................................................................................................. 9
1
Introduction
North South University or NSU is the first private university of Bangladesh. NSU has huge cafeteria
area. NSU cafeteria serves Bangle, Chinese and fast food. There are around 20,000 students in this
university taking food service from the cafeteria of this university. As there different types of foods
with students’ different types of choice, they have their own satisfaction level on this cafeteria. Here
students get satisfaction though some factors like price, hygiene and quality. For research purpose
we have taken only two snacks (sandwich and burger) to find out whether students are satisfied by
the price of snacks.
Objectives
1. Identification of the preference price for the snacks.
2. Identify the factors influence students to buy the snacks.
3. Identification of the factors which influence the price of the snacks.
Methodology
We selected independent variable (Price preference) and dependent variable (satisfaction level) for
our research. Primary data has been used in this study. Survey has been conducted among 50
respondents using survey questionnaire.
Sample size
Our sample size is large .We have taken n=50 i.e. 50 respondent’s for our research purpose.mpling
technique.
Sampling location
NSU cafeteria and study hall
Ethical consideration
1. No harm to the person who will participate in the study.
2. Inform verbal consent from the participant will be collected.
Data Analysis
The data will be analyzed using both descriptive and Statistical Package for the Social Sciences
(SPSS).
2
Limitations
1. Sample size was not estimated according to the sampling technique due to less amount of
time.
2. The questions was incomplete in such a way there is no demography data which will indicate
the participant staying area.
3. There is no data about the parent’s monthly income which is one of the influencing factor to
buy snacks.
Tests used for analysis
Regression Analysis
One-way ANOVA
Correlation Analysis
Regression Analysis
We are using linear regression model equation for our research. The linear regression equation is as
follows:
Y (preference of price) =β+βX (satisfaction level) +ε
Where, Y=dependent variable (preference of price)
X=independent variable (satisfaction level)
ε =error term
Hypothesis Development
We developed a hypothesis to test the effect of price preference over satisfaction level of students.
H0: β1=0 (there is no linear relationship)
H1: β1≠0 (there is linear relationship)
3
ANOVA Analysis
Here, value of calculative F ratio=0.887
Numerator=1
Denominator=48
Critical value of F ratio=4.08 at 5% significance level.
Therefore, we do not reject null hypothesis at 5% significance level. There is linear relationship
between price preference and satisfaction level of respondents.
Since P value is greater than alpha we do not reject null hypothesis in excess of 35.1% significance
level.
Coefficient Analysis
Coefficients
Standar
dized 95.0%
Unstandardized Coefficie Confidence
Coefficients nts Interval for B
Std. Lower Upper
Model B Error Beta t Sig. Bound Bound
1 (Constant) 3.046 .558 5.459 .000 1.924 4.168
Price
preference of -.363 .385 -.135 -.942 .351 -1.137 .412
respondents
a. Dependent Variable: Satisfaction level of respondents in NSU cafeteria
4
The required equation of regression analysis is Y (preference of price) =-0.363X+3.046
Correlation Analysis
Hypothesis Development:
H0 : Ρ =0 (there is no linear relationship)
H1 : Ρ ≠0 (there is linear relationship)
Correlation analysis is the study of the relationship between variables. The chart that is used to show the
relationship between two variables graphically is called a scatter diagram. This scatter diagram shows
that there is close relationship between price preferences of respondents and satisfaction level of
respondents
For population sample rho value of correlation is very much less i.e. -0.135.It means that there is no
relation between price preference and satisfaction level of respondents.
As the P is not equal to 0, we do reject the null hypothesis at the level of 5% significant level, but
the correlation of satisfaction level and price preference are negatively related and less significant.
5
Descriptive Statistics
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
Price preference of
50 1 3 1.34 .557
respondents
Satisfaction level of
respondents in NSU 50 1 5 2.56 1.500
cafeteria
Valid N (listwise) 50
Frequency distribution
A frequency distribution is a grouping of data into mutually exclusive classes showing the number of
observations in each.
Price preference
Price preference of respondents
6
Cumulative
Frequency Percent Valid Percent Percent
Valid 10 to 50 35 68.6 70.0 70.0
51 to 100 13 25.5 26.0 96.0
more than 100 2 3.9 4.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
Demographic distribution
Gender of respondents
Cumulative
Frequency Percent Valid Percent Percent
Valid Male 30 58.8 60.0 60.0
Female 20 39.2 40.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
7
We have taken 50 respondents among which 60% were male and 40% were female.
Usual Snacks vs. Respondents
Usual snacks of respondents
Cumulative
Frequency Percent Valid Percent Percent
Valid Sandwich 15 29.4 30.0 30.0
Burger 3 5.9 6.0 36.0
Other 32 62.7 64.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
8
Among 50 respondents we have found 30 % preferred sandwich, 6% preferred burger and 64 %
other snacks item.
Ssatisfaction level
Satisfaction level of respondents in NSU cafeteria
Cumulative
Frequency Percent Valid Percent Percent
Valid Good 21 41.2 42.0 42.0
Better 5 9.8 10.0 52.0
Best 2 3.9 4.0 56.0
Unsatisfied 19 37.3 38.0 94.0
Worst 3 5.9 6.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
9
.
Among 50 respondents 42% rated there satisfaction level as good,10 % better ,4%best
38%unsatisfied,6% worst
The obtained Data from SPSS
Statistics
Gender of Satisfactio Usual Price Frequenc Preferred Preferenc
respondents n level of snacks of preference y of criteria for e for
responde respondent of buying respondent cafeteria
nts in NSU s respondent snacks of s of
cafeteria s responde responden
nts ts
N Valid 50 50 50 50 50 50 50
Missin 1 1 1 1 1 1 1
g
Mean 1.40 2.56 2.34 1.34 2.50 1.76 1.66
Std. .070 .212 .130 .079 .132 .123 .068
Error of
Mean
Median 1.00 2.00 3.00 1.00 2.00 1.00 2.00
Mode 1 1 3 1 2 1 2
Std. .495 1.500 .917 .557 .931 .870 .479
Deviatio
n
Variance .245 2.251 .841 .311 .867 .758 .229
Minimu 1 1 1 1 1 1 1
m
Maximu 2 5 3 3 4 3 2
m
10
Gender of respondents
Frequency Percent Valid Percent Cumulative Percent
Valid Male 30 58.8 60.0 60.0
Female 20 39.2 40.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
Satisfaction level of repondents in NSU cafeteria
Cumulative
Frequency Percent Valid Percent Percent
Valid Good 21 41.2 42.0 42.0
Better 5 9.8 10.0 52.0
Best 2 3.9 4.0 56.0
Unsatisfied 19 37.3 38.0 94.0
Worst 3 5.9 6.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
Usual snacks of respondents
Cumulative
Frequency Percent Valid Percent Percent
Valid Sandwich 15 29.4 30.0 30.0
Burger 3 5.9 6.0 36.0
Other 32 62.7 64.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
Price preference of respondents
11
Cumulative
Frequency Percent Valid Percent Percent
Valid 10 to 50 35 68.6 70.0 70.0
51 to 100 13 25.5 26.0 96.0
more than 100 2 3.9 4.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
Frequency of buying snacks of respondents
Cumulative
Frequency Percent Valid Percent Percent
Valid 0 times 5 9.8 10.0 10.0
1 to 2 times 25 49.0 50.0 60.0
3 to 4 times 10 19.6 20.0 80.0
Mone than 4 times 10 19.6 20.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
Preferred criteria for respondents
Cumulative
Frequency Percent Valid Percent Percent
Valid Hygiene 26 51.0 52.0 52.0
Price 10 19.6 20.0 72.0
Quality 14 27.5 28.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
Preference for cafeteria of respondents
12
Cumulative
Frequency Percent Valid Percent Percent
Valid NSU cafeteria 17 33.3 34.0 34.0
Other restaurants 33 64.7 66.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
Daily expending of respondents
Cumulative
Frequency Percent Valid Percent Percent
Valid 10 to 25 11 21.6 22.0 22.0
26 to 50 20 39.2 40.0 62.0
51 to 75 11 21.6 22.0 84.0
76 to 100 8 15.7 16.0 100.0
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
CORRELATIONS
/VARIABLES=Price Satisfaction
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Correlations
Satisfaction
Price level of
preference of repondents in
repondents NSU cafeteria
Price preference of Pearson Correlation 1 -.135
respondents Sig. (2-tailed) .351
N 50 50
Satisfaction level of Pearson Correlation -.135 1
respondents in NSU Sig. (2-tailed) .351
cafeteria N 50 50
13
Descriptive Statistics
Mean Std. Deviation N
Satisfaction level of
respondents in NSU 2.56 1.500 50
cafeteria
Price preference of
1.34 .557 50
respondents
Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 Price
preference of . Enter
repondentsb
14
a. Dependent Variable: Satisfaction level of respondents
in NSU cafeteria
b. All requested variables entered.
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 2.002 1 2.002 .887 .351b
Residual 108.318 48 2.257
Total 110.320 49
a. Dependent Variable: Satisfaction level of respondents in NSU cafeteria
b. Predictors: (Constant), Price preference of respondents
Coefficientsa
Standar
dized 95.0%
Unstandardized Coeffici Confidence
Coefficients ents Interval for B
Std. Lower Upper
Model B Error Beta t Sig. Bound Bound
1 (Constant) 5.45
3.046 .558 .000 1.924 4.168
9
Price
-
preference of -.363 .385 -.135 .351 -1.137 .412
.942
respondents
a. Dependent Variable: Satisfaction level of respondents in NSU cafeteria
15
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