SOCi Reviews & Product Details

SOCI has been an invaluable asset to our marketing efforts since we started using it in November 2023. As a Marketing Manager, I appreciate how efficiently and effectively it streamlines our social media and reputation management tasks across our entire portfolio. SOCI has significantly boosted our online presence and has also been essential in ensuring our on-site teams remain accountable. Its user-friendly interface and robust features have played a major role in helping us strengthen our online reputation and achieve our marketing objectives. SOCi is continually evolving, introducing new features and enhancements to their products. The addition of Genius has made a noticeable difference by reducing the workload for our teams, while still maintaining accountability for social media and reputation responsibilities. With the upcoming launch of Genius Agents, I am genuinely excited to see how these agents will take ownership of tasks and further ease the daily workload for both our teams and myself. Overseeing 37 locations as a single person, these kinds of tools are exactly what I seek in a vendor partnership. Review collected by and hosted on G2.com.

The 'Discovery' tab in SOCI doesn't offer engaging or industry-relevant content for us, and I find the SOCiGo mobile app to be underwhelming. Despite these issues, they are relatively minor when weighed against the platform's many advantages. Personally, I prefer using the website on my mobile device rather than the app, as it feels more straightforward. I am optimistic that the app will continue to be developed and see improvements in the near future. Review collected by and hosted on G2.com.

Working with the team at SOCI has been a great experience. From the very beginning, the ease of integration with our systems made the onboarding process smooth and efficient. Dylan and Melissa have been outstanding always responsive, knowledgeable, and proactive. Their customer support consistently goes above and beyond, helping us troubleshoot issues quickly and offering guidance tailored to our needs. It’s clear they genuinely care about our success. We’re grateful for their partnership and look forward to continuing to grow with SOCI. Review collected by and hosted on G2.com.

There are a few areas where the platform could improve. Some features can feel a bit limited or unintuitive depending on the use case. However, the SOCI team has been receptive to feedback and continues to work on enhancements, which gives us confidence in the platform’s long-term value. Review collected by and hosted on G2.com.

We’ve had a fantastic experience working with SOCi to manage the local listings for all of our newly acquired branches following a recent merger. Their team was incredibly helpful, responsive, and resourceful throughout the entire process. They made what could have been a complex and time-consuming task feel seamless and well-organized. Thanks to SOCi, our branch information is now consistently updated and optimized across platforms, helping us maintain a strong local presence. Highly recommend their services to any business looking for reliable local listing support! Review collected by and hosted on G2.com.

One area for improvement would be follow-through on additional requests outside of the initial onboarding. While not a deal breaker by any means, more consistency in that area would make an already strong partnership even better.

Overall, SOCi has been a valuable partner in helping us maintain a strong and consistent local presence. We appreciate their support and would recommend them to any business navigating multi-location listing management. Review collected by and hosted on G2.com.

One of the things I love most about SOCi is that it provides a comprehensive "all-in-one" marketing software solution. After using this platform for a couple of years, I have come to appreciate how it allows users to view data from both social media and Google. The social media content scheduler is robust, making editing and scheduling a breeze. Additionally, the review management feature is a lifesaver, as it allows me to respond to multiple reviews with well-crafted AI-generated responses that sound genuine. Overall, I believe this product is a valuable addition to any agency, and I will certainly incorporate it into my career. Review collected by and hosted on G2.com.

Facebook Stories would be a much-needed addition to SOCi's scheduling capabilities Review collected by and hosted on G2.com.

SOCi makes it easy to manage all my social media accounts, reviews, and business listings from one dashboard. It seriously saves time and keeps things organized.

I really like how I can customize content by location but still keep a consistent brand voice. Perfect if you’re managing multiple locations or franchises. Review collected by and hosted on G2.com.

It’s not the easiest platform to learn at first. There’s a lot going on in the dashboard, and it can feel overwhelming if you’re new.

In the other hand, the mobile version or app doesn’t have the same functionality as desktop. Would love more flexibility when I’m on the go. Review collected by and hosted on G2.com.

SOCi makes managing social media much easier. I really appreciate the ready-made content that helps keep feeds active without starting from scratch, and at the same time I can schedule my own posts well in advance. This means I only need to focus on social media activity a few times a month, but I can still maintain a consistent stream of regular, professional content across my channels. Review collected by and hosted on G2.com.

I would like to see a feature to remined me to add content that I can schedule. Review collected by and hosted on G2.com.

The thing I love most about SOCi is the ease of use. Implementation and integration are both very simple, and the scheduling area is extremely straight-forward. I love being able to set up more than a month of content to post in advance and how much time I've saved since starting with SOCi. I use it on a daily basis, and it's made major improvements to my work flow. think the feature I've found to be the most unique and helpful is being able to see all of my tasks in one easy spot. I never have to have anxiety about missing a message, comment, or review, and it's so easy to respond to all of them in one place. Plus, all the shortcut options make responding a breeze. Additionally, customer support has been great so far; they're readily available, and I don't worry about any major troubleshooting. Review collected by and hosted on G2.com.

The biggest downside I've experienced of using SOCi is that it prevents me from using some of Instagram's interactive, algorithm-boosting features. For example, there's no option to include a poll or a prompt in a story or post when posting with SOCi, nor is it possible to add sliders or other buttons to stories. With today's Instagram algorithm, these are pretty crucial features to be using regularly, and this means I'm still left with a lot of content to post manually. Additionally, I wish there were a way to see a grid preview. The biggest difficulty I've had with SOCi is planning my grid and keeping track of what's coming next visually. In a perfect world, there would also be color-coding options for different veins of content or campaigns. Review collected by and hosted on G2.com.

I used to spend hours a week trying to figure out social media. The timing of posting, what to post, and the frequency were all so sporadic as I'd get overwhelmed. What I really wanted to do was sell travel, get new clients, and service existing bookings. SOCi helps me do that as I don't have to worry about the Social Media presence any longer. They do it for me.

I check the calendar every 2 weeks, delete any pending posts that may not pertain to my clientele, and then forget about it. It's so easy to do, easy to implement, and saves me so much time. Review collected by and hosted on G2.com.

I don't see any downsides of SOCi at this time. I really like all of the features. Review collected by and hosted on G2.com.

I've been using Soci regularly for managing social media at work, and overall, it's been a strong platform that balances brand compliance with flexible content creation and scheduling tools. Here's a breakdown of my experience across key areas:

Scheduling & Publishing

Soci makes it easy to schedule content across multiple locations and platforms with a centralized calendar. I can queue up campaigns well in advance, and the bulk scheduling feature is a major time-saver. Posts go out reliably, and platform-specific tweaks are straightforward.

Content Library

The shared content library is especially useful for multi-location teams. It allows our corporate and local teams to pull from pre-approved content that aligns with brand guidelines, which helps us stay consistent without being repetitive. It's also a great resource for evergreen content.

Brand Compliance Controls

One of Soci’s strongest features is its focus on brand protection. It gives corporate teams tight control over messaging and creative assets, while still allowing localized customization. This balance is critical for businesses with many locations or franchises.

Analytics & Reporting

The reporting dashboard provides valuable insights at both a high level and per location. It's easy to generate and export performance reports that include metrics like engagement, impressions, and post reach. The ability to compare locations is particularly useful for spotting trends and adjusting strategy.

Ease of Use

There’s a bit of a learning curve at the beginning, especially for less tech-savvy users, but once you're familiar with the layout, it’s intuitive. The drag-and-drop scheduler and built-in workflows make day-to-day operations smoother.

Integration

Soci integrates with several major platforms like Facebook, Instagram, Google Business Profiles, and LinkedIn. The local listing and review management integration also helps streamline reputation management within the same tool.

Customer Support

Support has been responsive and helpful when we’ve needed them. The Soci team provides onboarding and resources to help users get up to speed, and they’ve been receptive to feedback on platform improvements.

Final Thoughts

Soci has been a reliable, efficient tool for managing our brand's social presence across many locations. It’s especially valuable for teams that need a strong mix of centralized control and localized execution. While there’s room to improve in interface speed and customization options, the platform delivers where it matters most: consistent, brand-safe, scalable social media management. Review collected by and hosted on G2.com.

The limited ability to customize ads, things that need to have high level of customizationis difficult Review collected by and hosted on G2.com.

The most helpful part about SOCi is that it provides ready to use social media posts. This allows me to spend less time coming up with ideas and designing those ideas much and more time focusing on other parts of my job. The platform is easy to use, easy to integrate with our social media platforms, and easy to implement into my marketing strategy. I check in a couple times a month for new content/ideas- even if i don't use a premade graphic, I at the least leave the site with a great idea for one.

Also, their customer support is easy to get a hold of. I needed their help logging in and they were very polite, friendly and helpful. Review collected by and hosted on G2.com.

You can't edit graphics on the platform. It would be cool to be able to add a dealership logo or catch phrase to some of the premade graphics. Review collected by and hosted on G2.com.